This document outlines a strategic communications process focused on delivering results. It recommends moving away from an activity-based model and instead preparing a definition of success, planning with the end goal in mind, implementing a strategic tactical mix, and evaluating progress using indicators and measurement tools to identify what needs to be known and how to know it. The overall strategy is to direct a plan of action to achieve a specific communications result.

2. FOCUS COMMUNICATIONS ON
DELIVERING RESULTS
Moving away from an activity-based model

3. STRATEGY
The art and science of directing a systematic plan of action to achieve a specific result

4. PREPARE
What does success look like?

5. PLAN
Start with the end in mind

6. IMPLEMENT
Use strategy to design the tactical mix

7. EVALUATE
Identify what you need to know Indicators
…and how you’ll know it Measurement Tools

9. www.resultsmap.com
@carolinekealey
caroline@resultsmap.com