Advertising for Nonprofits on Care2's Social Action Network

Advertising for Nonprofits Justin Perkins, Director of Nonprofit Services Copyright ©2008 Care2, Inc. All Rights Reserved. 01/13/11 “ Care2 101” Care2’s Services for Nonprofits Clint O’Brien, VP, Nonprofit Services

Using WebEx ,[object Object],[object Object],[object Object],[object Object],For Audio Call: 1-408-792-6300 Event Number: 660 977 731

[object Object],[object Object],[object Object],[object Object],This Webinar Is Being Recorded For Audio Call: 1-408-792-6300 Event Number: 660 977 731

Who is Clint? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],For Audio Call: 1-408-792-6300 Event Number: 660 977 731

What is Care2 ? ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Personal Profile Pages Social Media Socially Resp Jobs Sign Petitions / Pledges Health Tips Click to Donate People Tags & Directory 10,000 Discussion Groups Post News Items Send E-cards Discover Take Action Share Photo Sharing Alerts & Newsletters Care2 Helps Millions of People To… Take Daily Actions Give “Butterfly Gifts”

To Support Causes They Care About

Who are Care2 Members? Age Distribution Care2 Member Profile Education 67% college+ Annual HH Income 65% >$75,000 Gender 75% women Age (Average) 39 Pets 80% Charitable Giving 62% donors Avg Site Visit 11 minutes Total Membership 14 million Daily Uniques > 170,000 Monthly Uniques 11 million New Members/Day > 5,000

Care2 is an active community whose members get involved Care2 Members Are Engaged

Some of Care2’s 600+ Clients

Main Campaign Types Drive Traffic 1. Win Advocacy Victories 2. Grow Email List 3.

1. Traffic Campaign ,[object Object],[object Object]

[object Object],Traffic Campaign

[object Object],Other Traffic Campaigns ,[object Object],[object Object],[object Object],National Council of Churches

Advocacy Campaign ,[object Object]

Advocacy Campaign ,[object Object],[object Object]

[object Object],Other Recent Advocacy Campaigns ,[object Object],[object Object]

Email List Growth Campaign ,[object Object],[object Object]

Email List Growth Campaign • This landing page on Care2.com features the action that the member is being urged to take. It includes the nonprofit’s branding, and approved content. • The contact info captured includes full name, email, street address, state and zip

How leading organizations have used Care2 email list growth campaigns as a donor acquisition tool ,[object Object],[object Object],[object Object],[object Object],Results for Nonprofits

[object Object],[object Object],[object Object],[object Object],List Growth Case Study 1: Donor Lead Acquisition for Animal Welfare Organization

“ Profit” After Two Years = $52K ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],List Growth Case Study 1: Donor Lead Acquisition for Animal Welfare Organization “ Profit” After 2 1/2 Years = $71K ( 162% ROI )

Care2 Campaign Results for Nonprofit Org Over 22 Months List Growth Case Study 2: Donor Lead Acquisition for Environmental Organization ,[object Object],[object Object],[object Object]

A Key Principle ,[object Object]

[object Object],[object Object],[object Object],Online Action Campaigns Fuel Fundraising

[object Object],[object Object],[object Object],New Care2 Service for Nonprofits: “Convio Connector” ,[object Object]

[object Object],[object Object],[object Object],New Care2 Service for Nonprofits: “Social Network Insight”

[object Object],New Care2 Service for Nonprofits: “Care2 Partner Network” What is it? ,[object Object]

Care2 Partner Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Care2 is also a Platform for Cause Marketing

Kelly Ripa, Electrolux and The Ovarian Cancer Society Care2 Is a Platform for Cause Marketing ,[object Object],[object Object],[object Object],[object Object]

Summing Up ,[object Object],[object Object],[object Object]

Thanks Clinton O’Brien VP, Nonprofit Services 202-785-7308 [email_address]

Advertising for Nonprofits on Care2's Social Action Network

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Advertising for Nonprofits on Care2's Social Action Network