Reach BC's business leaders through a diverse range of multi-media products with BCBusiness.

2. Reach BC’s business leaders with BCBusiness.
BCBusiness visitors are affluent business people
with high disposable income. They are well-
educated, well-paid and hold senior decision
making positions.
BCBusiness offers a menu of multi-media
channels so your message can reach BC’s
business market segment through multiple
distribution channels - increasing your reach
with the selective business market.

4. BCBusiness reaches more than 100,000 readers each
month with an effective combination of paid subscriptions,
newsstand sales and controlled distribution. BCBusiness is
also distributed in all Maple Leaf Lounges across Canada
77% of BCBusiness readers believe advertising
complements their reading experience, and 81%
take notice or read advertisements in the magazine
BCBusiness Stats
• Circulation: 26,000
• Readership: 100,000
• Greater Vancouver/Lower Mainland readership: over 70%
• Remaining BC readership: over 20%

5. Canada has the world’s highest internet penetration, and
Canadians are spending more time online than with any
other electronic medium.
Making online display advertising one of the best
mediums for increasing your reach and brand awareness.
BCBusiness display ads come in multiple sizes to suit your
creative and your budget, and all ads display Run of Site.
BCBusiness receives 120,000 pageviews a month, from
over 60,000 visitors.*
* based on monthly figures 2012.

6. As an exclusive sponsor of a BCBusiness category of
content, your company will be top of mind with BCBusiness
readers who are engaged with a specific topic or industry.
Online Sponsorships are available across multiple
categories including small business, technology, marketing
and more.
Combine sponsorship opportunities to reach multiple market
segments, or target a few niche categories.
Special Sponsorships are also available for the BCBusiness
Events Calendar and BCBusiness Poll - both give increased
exposure on nearly every page on BCBusinessOnline.ca.
BULK BUY DISCOUNTS - purchase more than one
category sponsorship to receive 20% off, or purchase an
entire category and receive 40% off.

7. Tell your brand’s story on BCBusiness with a professionally
written article on your business.
Your business will be featured in an issue of BCBusiness
magazine with an in-depth profile and professionally shot
photo.
Gain homepage exposure on BCBusinessOnline.ca - Your
corporate profile article will be featured on the home page
of BCBusinessOnline.ca for one month as a sponsored
article. The article will also be live on the site for one year.

8. Engage online readers and inform them about your
business with an interactive marketing package including
in-depth corporate profiles, with supporting articles, multi-
media features, and prime advertising placement.
You can select one of three tiers to suit your needs:
TIER 1: ENTERPRISE PLATINUM
TIER 2: ENTERPRISE GOLD
TIER 3: ENTERPRISE SILVER
Add long-term value to your marketing dollars with featured
business content that is accessible online forever and
SEO’d for maximum web searchability.

9. Canadians watch more online videos than anyone else in
the world.
- 2 out of 3 consumers say they have taken action
after seeing an online video
- 90% of online consumers say watching a video
business profile influences their buying decision
Influence BCBusiness viewers with a Corporate Video,
a 60 - 120 second informative profile on your company.
Gain homepage exposure on BCBusinessOnline.ca - Your
Corporate Video will be featured on the home page of
BCBusinessOnline.ca for one month, and will also be live
on the site for one year.

10. Newsletter advertising offers you a direct channel right to
the inboxes of BC’s business leaders.
With a sleek design, snackable content, and limited real
estate, newsletter advertising stands out – giving you a
more targeted opportunity to reach an engaged audience.
BCBusiness newsletter display ads have prominent
position and size within the newsletter.
The BCBusiness newsletter has just under
7,000 subscribers.*
* as at April 2012.

11. Newsletter advertising offers you a direct channel right
to the inboxes of BC’s business leaders.
The Events e-Blast provides easy reach to a targeted
audience interested in attending business events.
Receive an e-Blast listing for your event that includes
an image, event details and link to your website.
The monthly Events e-Blast goes out to 4,000 opted in
subscribers.*
* as at April 2012.

12. Mobile is the best way to reach business people on the go -
over 50% of all handheld wireless devices owned by
corporate users are Smartphones.*
The iPhone is the clear market leader for Smartphones,
with over 100 million iPhones sold worldwide.**
Apple owns 77% market share of mobile operating
systems in Canada.***
The BCBusiness iPhone App has over 4,500 engaged
users, and is exclusive to only one advertiser per month.
*In US. As of Q3, 2010. Source: TNS, http://www.tnsglobal.com/news/news-
EBE5DD9AE77B4A09AB7FA6B1AF0E4BE2.aspx
** As of May 2011
*** As of Feb 2011. Source: iCrossing, http://www.techvibes.com/blog/global-mobile-os-market-share-
reveals-very-interesting-data-in-canada-its-all-about-apple-infographic-2011-02-25

13. Sponsorship of events, attractive to your target audience, is
one of the most effective ways of communicating to your
customers. With event sponsorship you are building on
your brand awareness, creating positive PR and accessing
great lead and networking opportunities.
Events offer some unique marketing opportunities:
• great coverage and brand exposure, both at the event and in
lead up materials
• improve target market perceptions and attitudes of your brand
• networking and lead generation opportunities at the event
• positive publicity and heightened visibility
Some of BCBusiness’ flagship events include:

14. Reach your business audience
in multiple ways with multiple
channels.
Contact your Account Manager
today for rates, to make a booking,
or for more information.
Or contact:
Debbie McLean
Vice President of Sales,
BCBusiness
ph: 604.473.0326
e: dmclean@canadawide.com