Reach BC’s business leaders with BCBusiness.BCBusiness visitors are affluent business peoplewith high disposable income. T...
BCBusiness reaches more than 100,000 readers eachmonth with an effective combination of paid subscriptions,newsstand sales...
Canada has the world’s highest internet penetration, andCanadians are spending more time online than with anyother electro...
As an exclusive sponsor of a BCBusiness category ofcontent, your company will be top of mind with BCBusinessreaders who ar...
Tell your brand’s story on BCBusiness with a professionallywritten article on your business.Your business will be featured...
Engage online readers and inform them about yourbusiness with an interactive marketing package includingin-depth corporate...
Canadians watch more online videos than anyone else inthe world.     - 2 out of 3 consumers say they have taken action    ...
Newsletter advertising offers you a direct channel right tothe inboxes of BC’s business leaders.With a sleek design, snack...
Newsletter advertising offers you a direct channel rightto the inboxes of BC’s business leaders.The Events e-Blast provide...
Mobile is the best way to reach business people on the go -over 50% of all handheld wireless devices owned bycorporate use...
Sponsorship of events, attractive to your target audience, isone of the most effective ways of communicating to yourcustom...
Reach your business audiencein multiple ways with multiplechannels.Contact your Account Managertoday for rates, to make a ...
BCBusiness Advertising Opportunities - Media Kit
BCBusiness Advertising Opportunities - Media Kit
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BCBusiness Advertising Opportunities - Media Kit

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Reach BC's business leaders through a diverse range of multi-media products with BCBusiness.

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BCBusiness Advertising Opportunities - Media Kit

  1. 1. Reach BC’s business leaders with BCBusiness.BCBusiness visitors are affluent business peoplewith high disposable income. They are well-educated, well-paid and hold senior decisionmaking positions.BCBusiness offers a menu of multi-mediachannels so your message can reach BC’sbusiness market segment through multipledistribution channels - increasing your reachwith the selective business market.
  2. 2. BCBusiness reaches more than 100,000 readers eachmonth with an effective combination of paid subscriptions,newsstand sales and controlled distribution. BCBusiness isalso distributed in all Maple Leaf Lounges across Canada77% of BCBusiness readers believe advertisingcomplements their reading experience, and 81%take notice or read advertisements in the magazineBCBusiness Stats• Circulation: 26,000• Readership: 100,000• Greater Vancouver/Lower Mainland readership: over 70%• Remaining BC readership: over 20%
  3. 3. Canada has the world’s highest internet penetration, andCanadians are spending more time online than with anyother electronic medium.Making online display advertising one of the bestmediums for increasing your reach and brand awareness.BCBusiness display ads come in multiple sizes to suit yourcreative and your budget, and all ads display Run of Site.BCBusiness receives 120,000 pageviews a month, fromover 60,000 visitors.* * based on monthly figures 2012.
  4. 4. As an exclusive sponsor of a BCBusiness category ofcontent, your company will be top of mind with BCBusinessreaders who are engaged with a specific topic or industry.Online Sponsorships are available across multiplecategories including small business, technology, marketingand more.Combine sponsorship opportunities to reach multiple marketsegments, or target a few niche categories.Special Sponsorships are also available for the BCBusinessEvents Calendar and BCBusiness Poll - both give increasedexposure on nearly every page on BCBusinessOnline.ca.BULK BUY DISCOUNTS - purchase more than onecategory sponsorship to receive 20% off, or purchase anentire category and receive 40% off.
  5. 5. Tell your brand’s story on BCBusiness with a professionallywritten article on your business.Your business will be featured in an issue of BCBusinessmagazine with an in-depth profile and professionally shotphoto.Gain homepage exposure on BCBusinessOnline.ca - Yourcorporate profile article will be featured on the home pageof BCBusinessOnline.ca for one month as a sponsoredarticle. The article will also be live on the site for one year.
  6. 6. Engage online readers and inform them about yourbusiness with an interactive marketing package includingin-depth corporate profiles, with supporting articles, multi-media features, and prime advertising placement.You can select one of three tiers to suit your needs:TIER 1: ENTERPRISE PLATINUMTIER 2: ENTERPRISE GOLDTIER 3: ENTERPRISE SILVERAdd long-term value to your marketing dollars with featuredbusiness content that is accessible online forever andSEO’d for maximum web searchability.
  7. 7. Canadians watch more online videos than anyone else inthe world. - 2 out of 3 consumers say they have taken action after seeing an online video - 90% of online consumers say watching a video business profile influences their buying decisionInfluence BCBusiness viewers with a Corporate Video,a 60 - 120 second informative profile on your company.Gain homepage exposure on BCBusinessOnline.ca - YourCorporate Video will be featured on the home page ofBCBusinessOnline.ca for one month, and will also be liveon the site for one year.
  8. 8. Newsletter advertising offers you a direct channel right tothe inboxes of BC’s business leaders.With a sleek design, snackable content, and limited realestate, newsletter advertising stands out – giving you amore targeted opportunity to reach an engaged audience.BCBusiness newsletter display ads have prominentposition and size within the newsletter.The BCBusiness newsletter has just under7,000 subscribers.* * as at April 2012.
  9. 9. Newsletter advertising offers you a direct channel rightto the inboxes of BC’s business leaders.The Events e-Blast provides easy reach to a targetedaudience interested in attending business events.Receive an e-Blast listing for your event that includesan image, event details and link to your website.The monthly Events e-Blast goes out to 4,000 opted insubscribers.* * as at April 2012.
  10. 10. Mobile is the best way to reach business people on the go -over 50% of all handheld wireless devices owned bycorporate users are Smartphones.*The iPhone is the clear market leader for Smartphones,with over 100 million iPhones sold worldwide.**Apple owns 77% market share of mobile operatingsystems in Canada.***The BCBusiness iPhone App has over 4,500 engagedusers, and is exclusive to only one advertiser per month.*In US. As of Q3, 2010. Source: TNS, http://www.tnsglobal.com/news/news-EBE5DD9AE77B4A09AB7FA6B1AF0E4BE2.aspx** As of May 2011*** As of Feb 2011. Source: iCrossing, http://www.techvibes.com/blog/global-mobile-os-market-share-reveals-very-interesting-data-in-canada-its-all-about-apple-infographic-2011-02-25
  11. 11. Sponsorship of events, attractive to your target audience, isone of the most effective ways of communicating to yourcustomers. With event sponsorship you are building onyour brand awareness, creating positive PR and accessinggreat lead and networking opportunities.Events offer some unique marketing opportunities:• great coverage and brand exposure, both at the event and in lead up materials• improve target market perceptions and attitudes of your brand• networking and lead generation opportunities at the event• positive publicity and heightened visibilitySome of BCBusiness’ flagship events include:
  12. 12. Reach your business audiencein multiple ways with multiplechannels.Contact your Account Managertoday for rates, to make a booking,or for more information.Or contact:Debbie McLeanVice President of Sales,BCBusinessph: 604.473.0326e: dmclean@canadawide.com

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