7. Advertising
• Essential revenue stream
• Higher the circulation, the more expensive
• LH/RH
• Targeting the audience
• Newspaper sales falling
• So many alternative (more targeted) ways
of spending marketing budgets.
8. Gathering news
Historically
• Long communication chains
Originally written(post)
Telegraph
Telephone
Satellites
• No press officers
• Government control of media
9.
10. Gathering news
Now
• Mobile technology
• Population “connected”
• Instant video
• Staged events
• Press officers
• Governments manage their activities to
maximise/minimise media
12. Compile copy
Now
• Electronic
• Posted direct from journalist’s laptop in the
field
• Instant update/change
• Colour
• Distance no object
• People power - use of blogs
13. Produce paper
• Paper/trees/environment
• Huge presses
• Highly automated - reduce costs
• Out of date before the ink is dry
Breakfast TV
CNN etc
Internet/RSS
14. Distribution
• Truck from press to local warehouse
• Van from local warehouse to shop
• Bike from shop to door
• All takes
Time
People
Fuel/energy
15. Audience
• More demanding
• More varied
• Wants what it wants NOW
• More willing to look elsewhere for their
needs
19. Impact of NMT
• NMT will have significant impact
• What
• When
• How
• Finances
• Enabling Technology
20. Group Activity
• Teacher will allocate topic
Advertising
News gathering
Production
Distribution
• List examples of how new technology might
impact the allocated topic in the future
23. Activity
• Take newspaper
• Cut out all the bits you want - that you
would read
• Cut out the bits you might read
• Throw away the rest
• Estimate how much that is
31. Newspapers on the web
• Newspapers are on the web - some are
massive
• Competition from BBC and other media
companies
Extras
Up to date
Audience research? What is popular
32. Homework
1. Visit a newspaper website and
register/set up your own bespoke e-
Newspaper
2. Visit the blog site to get further
information and to get links to sign up.