See the FULL WEBINAR RECORDING HERE:
http://info.cafegive.com/Successful_Cause_Campaign_Prometheus_Real_Estate
How can you use social media to unite employees, engage more customers, and create lasting change in your communities?
Join special guest Jessica Johnson from Prometheus Real Estate Group to answer this key question. Using examples from Prometheus' hugely successful POrCH cause marketing campaign and community giving programs, Jessica will talk about ways to inspire your team as well as your community to be more involved with your brand through cause-driven social media marketing.
Highlights:
*Tips and best practices for inspiring action among employees
*How to build awareness and get buy-in for your community impact & social media initiatives
*Ideas for building a media strategy around your
*Insights on collaborating effectively with multiple partner
4. • Why cause marketing is a powerful tool to unite
customers, employees, & communities
• Prometheus: Insights from Make A Ripple 2013
Campaign & Prometheus POrCH & Recent 2014
POrCH events
• 5 Tips for Engaging Employees & Communities
5. We deepen connections
between companies & their
community partners,
nonprofits, & members
using the power of social
media
6. No, it’s necessary
consumers wish more
products, services, &
companies supported
causes
consumers would
switch brands to ones
that support causes
83%
91%
13. Engagement To Be Proud Of…
• 10,337+ All Time Hours Reported
o This means almost EVERY
PROMETHEAN has volunteered at
least once for 4-8 hours!
• 200+ Volunteer organizations reached
• 76% of POrCH site visitors were
considered “new” traffic
• Users spend an average of 3 minutes
on our site
15. Find the Right
Cause & Non-
Profit
Brand It!
Inspire Your
Ambassadors
Create Tools
Report Out
Celebrate
Our Cause Marketing
Flow
Vendor Partners
Non-Profit Partner
16.
17. Find The Right Cause
Making miracles in our communities, one
wish at a time!
22. Report Out Regularly…
NON-PROFIT PARTNER REGION
GOAL &
MATCH
START PROGRESS
Make-A-Wish
Greater Bay
Area
BAY AREA $20,000 $20,000 $12,000
Make-A-Wish
Oregon
OREGON $6,000 $6,000 $3,000
Make-A-Wish
Northeastern
CA, Northern
NV
SACRAMENTO $5,000 $5,000 $2,000
Make-A-Wish
Greater Los
Angeles
SOUTHERN
CALIFORNIA $4,000 $4,000 $1,000
Make-A-Wish
Alaska &
Washington
WASHINGTON $7,500 $7,500 $3,000
24. What Made It Successful
1. Touching On People’s Passions
2. Spreading Ownership
3. Executive Support
4. Strong Branding
5. Make it effortless!
6. Freedom!
25. What We Learned:
DO
1. Use a 3rd Party App
2. Start working with non-profit partners
early
3. Get internal buy-in
4. Keep your campaign going in other
ways
27. Best Places to Work 2014-
San Francisco Bay Area
Prometheus Real Estate Group,
Inc. is number 8 Among large
Best Places to Work, with 600
employees and headquarters in
San Mateo. Jaclyn Safier is
President.
28.
29. Let employee’s passions
drive your causes
• Ask employees
what issues they
care about
• Learn what’s
happening in your
regions at the
macro level
#1
30. Do the leg work
• Get buy-in before
launching your
campaign from all
levels
• Be organized, but
avoid top-down
approach
#2
31. #3 Use multiple channels
• Use a mix of channels
& media
• 3rd Party apps for ease
• Connect online & offline
impact
33. Reward involvement
1 in 5 companies offer
PTO for volunteering
#4
Giving in Numbers survey by the Committee Encouraging Corporate Philanthropy 2011