Media Relations      Modernised# CIPRsm
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Conversations# CIPRsm
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Media relations        dilemma# CIPRsm
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Over 80% of journalists are on              Twitter# CIPRsm
Modernised Media Relations  • Finesse your outbound media relations  • Create tailored Twitter lists to widen    awareness...
Identify# CIPRsm
The “Influence” wars                VS                 VS# CIPRsm
Listen and Engage  Tweetdeck           Twitter lists# CIPRsm
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2 Hours and   9 Minutes# CIPRsm
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Summary  • 27 different journalists  • 9 outlet accounts  • 17 outlets Evening     Standard, BBC, ITV, Sky, Press     Asso...
# CIPRsm
Thanks @AdParker# CIPRsm
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Social summer media relations modernised

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Social summer media relations modernised

  1. 1. Media Relations Modernised# CIPRsm
  2. 2. # CIPRsm
  3. 3. # CIPRsm
  4. 4. # CIPRsm
  5. 5. Conversations# CIPRsm
  6. 6. # CIPRsm
  7. 7. Media relations dilemma# CIPRsm
  8. 8. # CIPRsm
  9. 9. # CIPRsm
  10. 10. Over 80% of journalists are on Twitter# CIPRsm
  11. 11. Modernised Media Relations • Finesse your outbound media relations • Create tailored Twitter lists to widen awareness • Organic versus engineered conversations • Get the full picture • Be alerted to and keep up with relevant conversations as they happen# CIPRsm
  12. 12. Identify# CIPRsm
  13. 13. The “Influence” wars VS VS# CIPRsm
  14. 14. Listen and Engage Tweetdeck Twitter lists# CIPRsm
  15. 15. # CIPRsm
  16. 16. 2 Hours and 9 Minutes# CIPRsm
  17. 17. # CIPRsm
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  40. 40. Summary • 27 different journalists • 9 outlet accounts • 17 outlets Evening Standard, BBC, ITV, Sky, Press Association, Guardian, Sun, Daily Mail, Daily Mirror, Independent, IoS, MSN UK, Yahoo UK, Money Saving Expert, Confused, Moneywise Magazine, This is Money • 6 articles# CIPRsm
  41. 41. # CIPRsm
  42. 42. Thanks @AdParker# CIPRsm
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