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Social summer media relations modernised

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  • 1. Media Relations Modernised# CIPRsm
  • 2. # CIPRsm
  • 3. # CIPRsm
  • 4. # CIPRsm
  • 5. Conversations# CIPRsm
  • 6. # CIPRsm
  • 7. Media relations dilemma# CIPRsm
  • 8. # CIPRsm
  • 9. # CIPRsm
  • 10. Over 80% of journalists are on Twitter# CIPRsm
  • 11. Modernised Media Relations • Finesse your outbound media relations • Create tailored Twitter lists to widen awareness • Organic versus engineered conversations • Get the full picture • Be alerted to and keep up with relevant conversations as they happen# CIPRsm
  • 12. Identify# CIPRsm
  • 13. The “Influence” wars VS VS# CIPRsm
  • 14. Listen and Engage Tweetdeck Twitter lists# CIPRsm
  • 15. # CIPRsm
  • 16. 2 Hours and 9 Minutes# CIPRsm
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  • 40. Summary • 27 different journalists • 9 outlet accounts • 17 outlets Evening Standard, BBC, ITV, Sky, Press Association, Guardian, Sun, Daily Mail, Daily Mirror, Independent, IoS, MSN UK, Yahoo UK, Money Saving Expert, Confused, Moneywise Magazine, This is Money • 6 articles# CIPRsm
  • 41. # CIPRsm
  • 42. Thanks @AdParker# CIPRsm