CIPR Social Media Conference 2013 - Andrew smith

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CIPR Social Media Conference 2013 - Andrew smith

  1. 1. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 11 JULY, LONDON #CIPRSM
  2. 2. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM Andrew Bruce Smith Escherman
  3. 3. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM Does social capital have a practical role to play in PR?
  4. 4. #CIPRSM • Diversity of definitions • Shared core idea: “social networks have value” What is social capital?
  5. 5. #CIPRSM • Can influence and social value be reduced to a number? Social scoring
  6. 6. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM
  7. 7. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM
  8. 8. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM
  9. 9. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM
  10. 10. #CIPRSM • Social scores integrated with useful tools – Hootsuite – Lissted – Followerwonk • Can help to prioritise focus of activity and attention What use is this to PR?
  11. 11. #CIPRSM • The relationships between individuals more important than the individuals themselves Importance of network structure
  12. 12. #CIPRSM • Social scoring has a role to play • Social scoring is merely one of a number of factors to consider • The structure of relationships is more important than a specific individual Conclusion

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