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SOCIAL MEDIA CONFERENCE 2013
11 JULY, LONDON #CIPRSM

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Andrew Bruce Smith
Escherman

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Does social capital have a
practical role to play in
PR?

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• Diversity of definitions
• Shared core idea: “social networks have
value”
What is social capital?

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• Can influence and social value be reduced
to a number?
Social scoring

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• Social scores integrated with useful tools
– Hootsuite
– Lissted
– Followerwonk
• Can help to prioritise focus of activity and
attention
What use is this to PR?

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• The relationships between individuals
more important than the individuals
themselves
Importance of network structure

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• Social scoring has a role to play
• Social scoring is merely one of a number
of factors to consider
• The structure of relationships is more
important than a specific individual
Conclusion