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PR on a Low Budget
LauraTownshend, Shelter
16 May 2013

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Chair’s introduction
Andy Barr, 10Yetis
PR on a Low Budget

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PR on a Low Budget
LauraTownshend, Shelter
16 May 2013

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Why do PR on a budget?
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Golden rules of PR on a shoestring
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1. Decide what coverage you need
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2. Find your angle and stick to it
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2. Find your angle and stick to it
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2. Find your angle and stick to it
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2. Find your angle and stick to it
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3. Find your buried treasure
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3. Find your buried treasure
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3. Find your buried treasure
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4. Stand in your audience’s shoes
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• V
4. Stand in your audience’s shoes
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5. Keep your friends close, but
journalists closer
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Keep your friends close, but
journalists closer
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6. Play piggyback
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7. Make your story human
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7. Make your story human
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8. Cut what doesn’t work
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1.Work out what kind of coverage you need
2. Get an angle and stick to it
3. Find your buried treasure
4. Stand in your audience’s shoes
5. Keep your friends close, but journalists closer
6. Play piggyback
7. Make your story human
8. Cut what doesn’t work
To summarise
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laura_townshend@shelter.org.uk
@lauratownshend
Thank you
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Questions?
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Client Handling – 11 June
With Laura Coleman fromThreepipe PR
Book at
http://www.cipr.co.uk/content/events-
awards/fresh
Next Fresh Session
16/05/13

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