CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study

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CIPR Social Media Conference - 14 November 2011.

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CIPR Social Media Conference - Betony Taylor & Aden Davies, HSBC, Case Study

  1. 1. Case study: HSBC‘Why won’t my bank talk to me?’Aden Davies, InnovationTechnician, HSBC - @aden_76Betony Taylor, Media RelationsManager, HSBC - @BetonyTaylor #CIPRSM
  2. 2. Hello, I am Bee.#CIPRSM
  3. 3. Hello, I am Aden.#CIPRSM
  4. 4. „PR disaster waiting to happen‟#CIPRSM
  5. 5. #CIPRSM
  6. 6. The Tournier Principles where the bank is compelled by law to disclose the information if the bank has a public duty to disclose the information if the bank‟s own interests require disclosure; and where the customer has agreed to the information being disclosed… #CIPRSMhttp://www.financial-ombudsman.org.uk/publications/ombudsman-news/45/45_bankers_duty.htm
  7. 7. #CIPRSM
  8. 8. #CIPRSM hsbc.co.uk/newsroom
  9. 9. #CIPRSM
  10. 10. #CIPRSM
  11. 11. #CIPRSM
  12. 12. #CIPRSM
  13. 13. #CIPRSM
  14. 14. “HSBC says that it does not provide financialservices for companies primarily involved in themanufacture or sale of arms, and that its policyis one of the most stringent in banking.”Mark Bridge, 08 October 2011#CIPRSM
  15. 15. #CIPRSM
  16. 16. #CIPRSM
  17. 17. Accepted By Geeks Company Boy or Fired#CIPRSM
  18. 18. Brandividual#CIPRSM
  19. 19. #CIPRSM
  20. 20. #CIPRSM
  21. 21. #CIPRSM
  22. 22. #CIPRSM
  23. 23. #CIPRSM
  24. 24. #CIPRSM
  25. 25. #CIPRSM
  26. 26. EC = MC#CIPRSM
  27. 27. EC = MCEvery Company is a Media Company#CIPRSM http://bit.ly/ECMCTom
  28. 28. #CIPRSM
  29. 29. Please Die Forthwith#CIPRSM
  30. 30. #CIPRSM
  31. 31. #CIPRSM
  32. 32. Friday the 4th of November 2011#CIPRSM
  33. 33. #CIPRSM
  34. 34. #CIPRSM
  35. 35. #CIPRSM
  36. 36. #CIPRSM
  37. 37. #CIPRSM
  38. 38. #CIPRSM
  39. 39. #CIPRSM
  40. 40. #CIPRSM
  41. 41. #CIPRSM
  42. 42. #CIPRSM
  43. 43. #CIPRSM
  44. 44. #CIPRSM
  45. 45. #CIPRSM
  46. 46. #CIPRSM
  47. 47. 1st Tweet from HSBC ATMs Outage Back BBC News Story 1st Tweet to HSBC IR Raised#CIPRSM
  48. 48.  The top three most retweeted tweets on the topic were all from @hsbc_uk_press even 6 hours after the event. Unique visits to the Social Media Newsroom - 861 Unique visits to the HSBC Outage article - 756 @hsbc_uk_press tweets retweeted by FT, Mail Online, Guardian, Times 1341 new followers added to the @hsbc_uk_press account in 3 hours #CIPRSM
  49. 49. #CIPRSM
  50. 50. #CIPRSM
  51. 51. What else would you like to hear about the outage?#CIPRSM
  52. 52. Want more CIPR content?Head to www.slideshare.com/CIPRPaul#CIPRSM

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