Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social summer media relations modernised

378 views

Published on

  • Be the first to comment

  • Be the first to like this

Social summer media relations modernised

  1. 1. Media Relations Modernised# CIPRsm
  2. 2. # CIPRsm
  3. 3. # CIPRsm
  4. 4. # CIPRsm
  5. 5. Conversations# CIPRsm
  6. 6. # CIPRsm
  7. 7. Media relations dilemma# CIPRsm
  8. 8. # CIPRsm
  9. 9. # CIPRsm
  10. 10. Over 80% of journalists are on Twitter# CIPRsm
  11. 11. Modernised Media Relations • Finesse your outbound media relations • Create tailored Twitter lists to widen awareness • Organic versus engineered conversations • Get the full picture • Be alerted to and keep up with relevant conversations as they happen# CIPRsm
  12. 12. Identify# CIPRsm
  13. 13. The “Influence” wars VS VS# CIPRsm
  14. 14. Listen and Engage Tweetdeck Twitter lists# CIPRsm
  15. 15. # CIPRsm
  16. 16. 2 Hours and 9 Minutes# CIPRsm
  17. 17. # CIPRsm
  18. 18. # CIPRsm
  19. 19. # CIPRsm
  20. 20. # CIPRsm
  21. 21. # CIPRsm
  22. 22. # CIPRsm
  23. 23. # CIPRsm
  24. 24. # CIPRsm
  25. 25. # CIPRsm
  26. 26. # CIPRsm
  27. 27. # CIPRsm
  28. 28. # CIPRsm
  29. 29. # CIPRsm
  30. 30. # CIPRsm
  31. 31. # CIPRsm
  32. 32. # CIPRsm
  33. 33. # CIPRsm
  34. 34. # CIPRsm
  35. 35. # CIPRsm
  36. 36. # CIPRsm
  37. 37. # CIPRsm
  38. 38. # CIPRsm
  39. 39. # CIPRsm
  40. 40. Summary • 27 different journalists • 9 outlet accounts • 17 outlets Evening Standard, BBC, ITV, Sky, Press Association, Guardian, Sun, Daily Mail, Daily Mirror, Independent, IoS, MSN UK, Yahoo UK, Money Saving Expert, Confused, Moneywise Magazine, This is Money • 6 articles# CIPRsm
  41. 41. # CIPRsm
  42. 42. Thanks @AdParker# CIPRsm

×