3/12/12 Creating Passionate Users w/ Kelly Abbott President, 3ones

Transcript from March 12, 2012: Global Product Management Talk
Kelly Abbott, President, Co-Founder, 3ones, Inc. @KellyAbbott
Creating Passionate Users
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

Kelly says, "So often the good folks in Product
Management work in isolation, plying their trade
behind the firewall. Because Product Managers
are multi-talented folks, we tend to learn from
communities whose focus is UI/UX,
Entrepreneurship, Programming or Engineering.
Feeling at home in so many places, we forget to
talk with each other. I love that the Global Product
Management Talk exists so that we can form a
community of our own." "

Kelly Abbott, President, Co-Founder, 3ones, Inc. spoke at the weekly Global Product Management Talk on
Twitter Monday, March 12, 2012 using the hashtag #ProdMgmtTalk. Each week, The Global Product
Management Talk is a real time event featuring an expert guest speaker who asks questions of the participants
on Twitter in a Socratic discussion, with a simultaneous audio discussion broadcast over BlogTalkRadio. The
transcript of Tweets and podcast are available for on-demand consumption on the web and mobile devices.

INTRO
Love of a product goes beyond a good usability and an extensive feature list. It requires a deeper connection
with the needs of the customer. Borrowing on Kathy Sierra's work in creating excellent customers, how do
companies develop products for passionate users? When you create an ecosystem and community around a
product, a company can benefit from users helping each other become better. As a product manager, how do
you create passionate users? How do you move them up the ladder of participation from awareness to
conversion to evangelist? How do you measure the passion of your users?

 Podcast: http://bit.ly/FPKAmW
 Links: http://bit.ly/zOY1BW

ABOUT KELLY ABBOTT

Kelly Abbott brings over 10 years of leadership experience in developing applications for the web, mobile and social networking
destinations. Most recently Kelly founded 3ones - a product development company working with major media (Oprah.com,
CWTV.com) and start-ups to augment their staff in mobile and social media development. Before that, Kelly was VP of Product
Development for People Media, managing 32 different dating sites, which sold to IAC in 2009 for $80MM. Previously, Kelly was the
lead geek in the San Diego high-tech scene having co-founded both Red Door Interactive and Dandelife.com.

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Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com

Sponsor us http://bit.ly/gF0Tt3 Thank you.

@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1


This week is sponsored by the AIPMM, The Association of International Product Marketing and
Management (AIPMM) http://www.aipmm.com

QUESTIONS FOR DISCUSSION
Please introduce yourself, where you're tweeting from & your involvement with #prodmgmt
Q1 How do you know if your brand or product is capable of inciting passion in users?
Q2 How do you create passionate users?
Q3 How do you move customers up the ladder of participation from awareness to conversion to evangelist?
Q4 How do you measure the passion of your users?
Q5 When do users need or want a community along with the product?
Q6 How do companies learn to incorporate community into their product strategy?
Q7 What makes experience so valuable to a company?
Q8 What is the effect of isolation on a product?
Q9 How do marketing and product development coordinate their efforts?
Q10 How much is vision a part of creating products consumers are passionate about?
Q11 How much is feedback a part of creating products consumers are passionate about?

TWEET CHRONOLOGY

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ProdMgmtTalk Thank you to @AIPMM for sponsoring today's #ProdMgmtTalk Check out 3/16
webinar: http://t.co/7P1mFoD9 #prodmgmttalk #prodmgmt

Jabaldaia RT @ProdMgmtTalk: @Jabaldaia Today we're discussing "Creating Passionate Users"
w/ @KellyAbbott http://t.co/ai9qhzpl#prodmgmttalk -2:48 PM Mar 12th, 2012

cindyfsolomon Thank you to @AIPMM This week's sponsor Register for webinar: http://t.co/JDRI3B4d Industry
Standard #ProdMgmt Certification #prodmgmttalk -4:24 PM Mar 12th, 2012

ProdMgmtTalk #ProdMgmtTalk Answer today's Questions for Creating Passionate
Users: http://t.co/lF8dcM4D #prodmgmt to be mentioned on #blogtalkradio -4:31 PM Mar 12th, 2012

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cindyfsolomon Talking w/ @KellyAbbott & @NickCoster of@brainmates today's talk starting in 7 minutes: Creating
Passionate Users #prodmgmttalk -4:53 PM Mar 12th, 2012

mbhahn Hi all, #prodmgmttalk -4:53 PM Mar 12th, 2012

cindyfsolomon Join me for a #prodmgmttalk TweetChat at: http://t.co/HUf4wwix #prodmgmttalk -4:55 PM Mar 12th,
2012

KellyAbbott Hi, everyone. Excited to be on the show today. Good to *meet* you all as well. #prodmgmttalk -4:56 PM
Mar 12th, 2012

cindyfsolomon This is your host Cindy tweeting from across the bay from San Francisco for today's Creating
Passionate Users w/ @KellyAbbott #prodmgmttalk -4:56 PM Mar 12th, 2012

mbhahn Hi @KellyAbbott #prodmgmttalk -4:56 PM Mar 12th, 2012

cindyfsolomon Background resources for today's talkhttp://t.co/nsJLupjO including questions #prodmgmttalk -4:57 PM
Mar 12th, 2012

KellyAbbott RT @cindyfsolomon: You can listen to the live broadcast at http://t.co/BZeXuZje #BlogTalkRadio
#prodmgmttalk - 4:57 PM Mar 12th, 2012

brainmates Hello! We are just getting ready for Global Product Management talk. Listen in at http://t.co/QbYLOP1t.
#prodmgmttalk -4:57 PM Mar 12th, 2012

brainmates @NickCoster tweeting for brainmates today from Sydney. Today we are discussing Creating Passionate
Users w/@KellyAbbott #prodmgmttalk -4:59 PM Mar 12th, 2012

ProdMgmtTalk Our first question is always: Please introduce yourself, where you're tweeting from & your involvement
w/#prodmgmt #prodmgmttalk -5:01 PM Mar 12th, 2012

ProdMgmtTalk Welcome Michael Hahn @mbhahn Joining us today Tweetchat room to create passionate users!
#prodmgmttalk http://t.co/PydpWHb7 -5:01 PM Mar 12th, 2012

Robert_Eaton RT @ProdMgmtTalk: Vote for #prodmgmttalk! desperately needs #freeUX design! @weareakta giving
$25K! check out http://t.co/R556hZ3f http://t.co/Ymfm6H3k #UX -5:01 PM Mar 12th, 2012

KellyAbbott And we're live. #prodmgmttalk -5:01 PM Mar 12th, 2012

brainmates Wow @cindyfsolomon has created so many ways of consuming this content. Visit http://t.co/9Lf50JAy to
see them.#prodmgmttalk -5:03 PM Mar 12th, 2012

johnnewbury_ John, Product Manger from Leicestershire UK. Joining@kellyabbott and @cindyfsolomon 'Creating
Passionate Users' right now at #prodmgmttalk -5:04 PM Mar 12th, 2012

mbhahn Welcome John #prodmgmttalk -5:04 PM Mar 12th, 2012

ProdMgmtTalk Intro Speaker: @KellyAbbott founded 3ones - works w/start-ups to augment their staff in mobile and
social media development #prodmgmttalk -5:06 PM Mar 12th, 2012

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ProdMgmtTalk Intro Speaker: @KellyAbbott previously VP #ProdDev for People Media, managing 32 different dating
sites sold to IAC for $80MM #prodmgmttalk -5:06 PM Mar 12th, 2012

ProdMgmtTalk Intro Speaker: @KellyAbbott previously Previously, co-founded both Red Door Interactive
& http://t.co/CrquAkyT#prodmgmttalk -5:06 PM Mar 12th, 2012

ProdMgmtTalk Today's co-host @NickCoster co-founder@brainmates passionately puts customer before technology
to delight the buyer & user #prodmgmttalk -5:06 PM Mar 12th, 2012

johnnewbury_ @mbhahn Thanks Michael, looking forward to this.#prodmgmttalk -5:06 PM Mar 12th, 2012

errandmanagers Hello all, just joined "Creating Passionate Users w/ Kelly Abbott" @kellyabott http://t.co/6XVZ3tMS
#ProdMgmttalk-5:06 PM Mar 12th, 2012

brainmates RT @ProdMgmtTalk: Todays co-host @NickCoster co-founder @brainmates passionately puts customer
before technology. #prodmgmttalk -5:06 PM Mar 12th, 2012

mbhahn Any one want to say hi, dont be shy #prodmgmttalk -5:07 PM Mar 12th, 2012

cindyfsolomon Q1 How do you know if your brand or product is capable of inciting passion in
users? http://t.co/nsJLupjO#prodmgmttalk -5:08 PM Mar 12th, 2012

mbhahn New mexico is the home of relocation of mobsters….#prodmgmttalk -5:08 PM Mar 12th, 2012

cindyfsolomon Listen live here: http://t.co/kXeTKj1e @KellyAbbott is in New Mexico & our co-host @NickCoster of
@brainmates in Australia #prodmgmttalk -5:09 PM Mar 12th, 2012

johnnewbury_ A1 The only real way to know if your product will create passion is to launch it. Research/mkt testing
may give an indication. #prodmgmttalk -5:09 PM Mar 12th, 2012

mbhahn i watch in plain sight too #prodmgmttalk -5:09 PM Mar 12th, 2012

brainmates @kellyabott is introducing himself and is amazed at the availability of the connected world at his
doorstep. #prodmgmttalk-5:09 PM Mar 12th, 2012

cindyfsolomon Welcome back! @errandmanagers@johnnewbury_ #prodmgmttalk -5:09 PM Mar 12th, 2012

errandmanagers Thx Cindy@ProdMgmtTalk @NickCoster co-founder@brainmates @mbhahn Great to be
here #ProdMgmttalk -5:10 PM Mar 12th, 2012

brainmates RT Q1 How do you know if your brand or product is capable of inciting passion in users?
http://t.co/daVY2ttA #prodmgmttalk -5:10 PM Mar 12th, 2012

errandmanagers RT @cindyfsolomon: Q1 How do you know if your brand or product is capable of inciting passion in
users? http://t.co/5UChwMJu #ProdMgmttalk -5:10 PM Mar 12th, 2012

errandmanagers RT @cindyfsolomon: Q1 How do you know if your brand or product is capable of inciting passion in
users? http://t.co/3ap9aCTv #ProdMgmttalk -5:10 PM Mar 12th, 2012

cindyfsolomon @KellyAbbott says empowering customers creates passion - if your product is essential to their
betterment #prodmgmttalk -5:10 PM Mar 12th, 2012

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mbhahn RT @cindyfsolomon: @KellyAbbott says empowering customers creates passion - if your product is essential
to their betterment #prodmgmttalk -5:10 PM Mar 12th, 2012

cindyfsolomon Kathy Sierra is original talker re: user based product development & passionate users
http://t.co/HBd4TZ4I #prodmgmttalk -5:11 PM Mar 12th, 2012

cindyfsolomon @KellyAbbott says Kathy Sierra uses all kinds of personal experiences to draw references for
appreciating customer experience #prodmgmttalk -5:12 PM Mar 12th, 2012

johnnewbury_ A1 Being able to generate passion for a product within the organisation is a positive indicator that it can
do so in the mkt. #prodmgmttalk -5:12 PM Mar 12th, 2012

mbhahn my camera isnt that good to have a p setting, still has 110 film #prodmgmttalk -5:12 PM Mar 12th, 2012

ProdMgmtTalk @KellyAbbott says Kathy Sierra describes creating multiple resolutions of product - deeper you
go/more reward you get #prodmgmttalk -5:13 PM Mar 12th, 2012

cindyfsolomon @KellyAbbott says Kathy Sierra describes creating multiple resolutions of product - deeper you
go/more reward you get #prodmgmttalk -5:13 PM Mar 12th, 2012

brainmates @KellyAbbott says passionate users step beyond the "autofocus" mode of a product. They like to explore
and find more.#prodmgmttalk -5:13 PM Mar 12th, 2012

cindyfsolomon RT @johnnewbury_: A1 Generating passion for product w/in organisation is a positive indicator that it
can do so in the mkt. #prodmgmttalk -5:14 PM Mar 12th, 2012

brainmates A1) People either love it or hate it. Sometimes it is best if both are happening at the same
time. #prodmgmttalk -5:14 PM Mar 12th, 2012

brainmates RT @johnnewbury_: A1 The only real way to know if your product will create passion is to launch
it.... #prodmgmttalk-5:15 PM Mar 12th, 2012

errandmanagers RT @brainmates: A1) People either love it or hate it. Sometimes it is best if both are happening at the
same time.#ProdMgmttalk -5:15 PM Mar 12th, 2012

klloomis11 Gulp!!! RT @mbhahn: my camera still has 110 film#prodmgmttalk -5:15 PM Mar 12th, 2012

ProdMgmtTalk @KellyAbbott focuses on B2C A1 there's moment when show what working #lean startup supports
cheap/quick prototypes #prodmgmttalk -5:15 PM Mar 12th, 2012

cindyfsolomon @KellyAbbott focuses on B2C A1 there's moment when show what working #lean startup supports
cheap/quick prototypes #prodmgmttalk -5:15 PM Mar 12th, 2012

mbhahn @klloomis11 nothing wrong with being retro #prodmgmttalk-5:16 PM Mar 12th, 2012

cindyfsolomon @KellyAbbott says create high fidelity mockups to experience MVP to tell story will excite user passion
- reference all senses #prodmgmttalk -5:17 PM Mar 12th, 2012

cindyfsolomon Welcome @klloomis11 Background resourceshttp://t.co/nsJLupjO We're on Q1 #prodmgmttalk -5:17 PM
Mar 12th, 2012

mbhahn Iteration is the concept of kaizen #prodmgmttalk -5:18 PM Mar 12th, 2012

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klloomis11 Catching up! RT @cindyfsolomon: Welcome @klloomis11Background resources http://t.co/ylnVMoSY
We're on Q1#prodmgmttalk -5:19 PM Mar 12th, 2012

mbhahn Come check out #prodmgmttalk -5:20 PM Mar 12th, 2012

klloomis11 @johnnewbury_ Wasn't that Apples philosophy?#prodmgmttalk -5:22 PM Mar 12th, 2012

errandmanagers LOL....Still here, and perfect description of the day and the life a product manager. There is no role
right it.#ProdMgmttalk -5:24 PM Mar 12th, 2012

kamaltahir RT @brainmates: RT @johnnewbury_: A1 The only real way to know if your product will create passion is
to launch it....#prodmgmttalk -5:25 PM Mar 12th, 2012

mbhahn Product managers and community managers are sorta similar listen & tweet! we're blocked
http://t.co/oTqnj5na #prodmgmttalk -5:25 PM Mar 12th, 2012

johnnewbury_ Sure is, seems to be working OK for them! RT @klloomis11 Wasn't that Apples
philosophy? #prodmgmttalk -5:25 PM Mar 12th, 2012

errandmanagers no role "like it"...sorry typo ...a delay onhttp://t.co/CfnL4UFE as well. #ProdMgmttalk -5:26 PM Mar
12th, 2012

errandmanagers no role "like it"...sorry typo ...a delay onhttp://t.co/JPeS6SwD as well. #ProdMgmttalk -5:26 PM Mar
12th, 2012

cindyfsolomon @NickCoster discussing website spawned hate then generated love when responded to customer
feedback:http://t.co/1o5ifayD #prodmgmttalk -5:27 PM Mar 12th, 2012

klloomis11 @johnnewbury_ Boy, it seems too late then. If Mktg or sales aren't pumped or passionate won't the release
be lackluster?#prodmgmttalk -5:27 PM Mar 12th, 2012

brainmates Here is an example of a physical prototype. It can be done! #prodmgmttalk http://t.co/6ar9LMqN -5:28 PM
Mar 12th, 2012

cindyfsolomon Always listen for first person narrative that says "I love it! Makes me feel alive! passionate user
embraces product #prodmgmttalk -5:28 PM Mar 12th, 2012

klloomis11 @johnnewbury_ Just a tad bit of success! LOL#prodmgmttalk But from what I understand in more ways
than one, they are truly different! -5:28 PM Mar 12th, 2012

cindyfsolomon RT @brainmates: Here is an example of a physical prototype. It can be
done! #prodmgmttalkhttp://t.co/6ar9LMqN -5:28 PM Mar 12th, 2012

errandmanagers RT @cindyfsolomon @brainmates: Here is an example of a physical prototype. It can be
done! #prodmgmttalkhttp://t.co/Kw1Odhgo #ProdMgmttalk -5:29 PM Mar 12th, 2012

klloomis11 @brainmates What's the product we're looking at in the photo? #prodmgmttalk -5:29 PM Mar 12th, 2012

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cindyfsolomon Passion comes from having such a good experience, can't imagine living w/out
product#prodmgmttalk rely on it -5:30 PM Mar 12th, 2012

cindyfsolomon RT @errandmanagers: @brainmates: Here is example of a physical prototype. It can be
done!http://t.co/BDIsOETn #prodmgmttalk -5:30 PM Mar 12th, 2012

kamaltahir A1- #prodmgmttalk the easier the product value is to explain the more passionate the user usually. The
appeal has to be visceral -5:30 PM Mar 12th, 2012

ProdMgmtTalk RT @kamaltahir: A1- #prodmgmttalk the easier the product value is to explain the more passionate the
user usually. The appeal has to be visceral -5:30 PM Mar 12th, 2012

brainmates @klloomis11 It is a set at a drama school that has copied the 2.5men kitchen. All made of
cardboard. #prodmgmttalk-5:31 PM Mar 12th, 2012

kamaltahir RT @brainmates: Here is an example of a physical prototype. It can be
done! #prodmgmttalk http://t.co/6ar9LMqN-5:31 PM Mar 12th, 2012

ProdMgmtTalk RT @brainmates: @klloomis11 It is a set at a drama school that has copied the 2.5men kitchen. All
made of cardboard.#prodmgmttalk -5:31 PM Mar 12th, 2012

klloomis11 At what stage does marketing get involved to help hype the product both internally &
externally? #prodmgmttalk -5:31 PM Mar 12th, 2012

ProdMgmtTalk RT @klloomis11: At what stage does marketing get involved to help hype the product both internally &
externally?#prodmgmttalk -5:32 PM Mar 12th, 2012

klloomis11 Awesome! RT @brainmates: @klloomis11 It is a set at a drama school that has copied the 2.5men kitchen.
All made of cardboard. #prodmgmttalk -5:32 PM Mar 12th, 2012

errandmanagers Grt Q:)RT @klloomis11: At what stage does marketing get involved to help hype the product both
internally & externally? #ProdMgmttalk -5:32 PM Mar 12th, 2012

cindyfsolomon @NickCoster commenting #passion creates value - will pay more for product that provides more
awesome experience #prodmgmttalk -5:34 PM Mar 12th, 2012

cindyfsolomon @klloomis11 @KellyAbbott says its#prodmgmt job to evangelize product & love of product skipping to
external #mrktg now #prodmgmttalk -5:34 PM Mar 12th, 2012

brainmates The feeling of awesome creates passion. Passion creates value. Customers will pay more for products
they love.#prodmgmttalk -5:35 PM Mar 12th, 2012

cindyfsolomon @KellyAbbott says #prodmrktg general marketing, sales - fill the funnel, gets attention, communicates
benefits #prodmgmttalk -5:35 PM Mar 12th, 2012

johnnewbury_ We get mktg in right from day 1 to maximise buy-in@klloomis11 At what stage does marketing get
involved to hype the product? #prodmgmttalk -5:35 PM Mar 12th, 2012

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klloomis11 My preference as a marketer (more brander) is the earlier I get involved the better! More time to work hype-
magic!#prodmgmttalk -5:35 PM Mar 12th, 2012

cindyfsolomon Net Promoter Score - easy to implement - its a survey - ask 1 question: Would you share this with
someone else? @KellyAbbott #prodmgmttalk -5:36 PM Mar 12th, 2012

cindyfsolomon #ProdMrktg fill funnel w/positioning & value - addresses pains. Then arm users w/message at top of
funnel "They become sales" #prodmgmttalk -5:37 PM Mar 12th, 2012

brainmates @klloomis11 Step 1 - Listen to what outcomes your product delivers that makes customers feel
awesome.#prodmgmttalk -5:37 PM Mar 12th, 2012

brainmates @klloomis11 Step 2 - Tell the market what you heard.#prodmgmttalk -5:37 PM Mar 12th, 2012

ProdMgmtTalk RT @brainmates: @klloomis11 Step 2 - Tell the market what you heard. #prodmgmttalk -5:38 PM Mar
12th, 2012

klloomis11 @johnnewbury_ Sure helps get marketing to be part of the conception thus birth of a name
baby! #prodmgmttalk -5:40 PM Mar 12th, 2012

ProdMgmtTalk RT @klloomis11: @johnnewbury_ Sure helps get marketing to be part of the conception thus birth of a
name baby!#prodmgmttalk -5:40 PM Mar 12th, 2012

cindyfsolomon @NickCoster - product experience expands beyond product itself into experience of it and mission of
company #prodmgmttalk -5:41 PM Mar 12th, 2012

klloomis11 @klloomis11 @johnnewbury_ I meant 'new' baby!#prodmgmttalk -5:42 PM Mar 12th, 2012

cindyfsolomon @KellyAbbott we're talking about brand now - expanded from product to brand - GE CEO can't have
bad exp in any part of co #prodmgmttalk -5:42 PM Mar 12th, 2012

cindyfsolomon GE CEO was selling to Boeing - who had bad experience w/toaster - didn't want to deal w/other GE
products #prodmgmttalk #prodmgmttalk -5:43 PM Mar 12th, 2012

cindyfsolomon @NickCoster disagreeing w/@KellyAbbottsays brand is shorthand for core product & experience - if
product let done brand, over #prodmgmttalk -5:43 PM Mar 12th, 2012

cindyfsolomon Re: designing end-end experience of product,@NickCoster says success/failure points for product -
evry step designed #prodmgmttalk -5:45 PM Mar 12th, 2012

cindyfsolomon Discussing "commoditized environments"@NickCoster sees brands as shortcut experience of product -
brand label of experience #prodmgmttalk -5:46 PM Mar 12th, 2012

cindyfsolomon We're not following questions much today - going back to Q5,6,8 - importance of community &
customers "self-referencing market #prodmgmttalk -5:49 PM Mar 12th, 2012

cindyfsolomon Self-referencing means i.e. photographers have shared language w/other
photographers#prodmgmttalk -5:49 PM Mar 12th, 2012
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brainmates RT @cindyfsolomon: @NickCoster - product experience expands beyond product itself into experience of
it and mission of company #prodmgmttalk -5:50 PM Mar 12th, 2012

cindyfsolomon "Product in isolation" doesn't have self-referencing market that understands how product solves
problems across verticals #prodmgmttalk -5:50 PM Mar 12th, 2012

ProdMgmtTalk RT @cindyfsolomon: Self-referencing means i.e. photographers have shared language w/other
photographers#prodmgmttalk -5:50 PM Mar 12th, 2012

mbhahn test http://t.co/omWqNWNv #prodmgmttalk -5:52 PM Mar 12th, 2012

cindyfsolomon I see you! RT @mbhahn: testhttp://t.co/kXeTKj1e #prodmgmttalk -5:52 PM Mar 12th, 2012

cindyfsolomon Our conversation went into isolation - having some tech issues w/skype & twitter & community!

brainmates Listen to the times that customers save "i love.." These are the stories that describe passion.

klloomis11 Agree, a brand is all encompassing...all products/services. Consumers aren't astute enough to understand
dffrnt brand lines. #prodmgmttalk -5:53 PM Mar 12th, 2012

ProdMgmtTalk RT @brainmates: Listen to the times that customers save "i love.." These are the stories that describe
passion.#prodmgmttalk -5:53 PM Mar 12th, 2012

cindyfsolomon Narrative is a key component of self-referencing market & how word gets out to make lives better acc.
Seth Rogin @KellyAbbott #prodmgmttalk -5:54 PM Mar 12th, 2012

kamaltahir @cindyfsolomon #prodmgmttalk customers can be your most effective sales force, generate loyalty &
advocacy. all successful products show it. -5:54 PM Mar 12th, 2012

cindyfsolomon Leave opportunity on table if don't enable customers to talk to each other & engender trust

brainmates To find passion #prodmgmt needs to create a place for customers to speak out. This allows them to share
their stories. #prodmgmttalk -5:55 PM Mar 12th, 2012

ProdMgmtTalk Accelerate your #ProdMgmt Career! Attend @AIPMMwebinar 3/16 Industry-Standard Certification
http://t.co/7P1mFoD9 #prodmgmttalk #CPM -5:55 PM Mar 12th, 2012

ProdMgmtTalk Customers may not care about brand lines - only their experience of quality #prodmgmttalk -5:56 PM
Mar 12th, 2012

cindyfsolomon its #prodmgmt fault if people don't understand value extensions - #prodmgmttalk -5:57 PM Mar 12th,
2012

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kamaltahir @brainmates #prodmgmttalk some businesses dont enable customer interaction because they are scared
of what they, or prospects may hear -5:58 PM Mar 12th, 2012

cindyfsolomon Happy Birthday to our speaker @KellyAbbott37 years old on the planet tomorrow! #prodmgmttalk -5:58
PM Mar 12th, 2012

klloomis11 True! RT @ProdMgmtTalk: Customers may not care about brand lines - only their experience of
quality #prodmgmttalk-5:59 PM Mar 12th, 2012

cindyfsolomon @kamaltahir Yes - answering Q11 How much is feedback a part of creating products consumers are
passionate about? #prodmgmttalk -5:59 PM Mar 12th, 2012

mbhahn i have crossed brandlines. I am loyal but i want the best#prodmgmttalk -5:59 PM Mar 12th, 2012

cindyfsolomon First impression of product/brand lives on once create passion in consumer over time #prodmgmttalk-
5:59 PM Mar 12th, 2012

cindyfsolomon RT @mbhahn: i have crossed brandlines. I am loyal but i want the best #prodmgmttalk -6:00 PM Mar
12th, 2012

johnnewbury_ Agree @kamaltahir some businesses dont enable customer interaction because they are scared of
what they, or prospects may hear #prodmgmttalk -6:00 PM Mar 12th, 2012

mbhahn Thank you @KellyAbbott #prodmgmttalk -6:01 PM Mar 12th, 2012

brainmates RT @kamaltahir: @brainmates #prodmgmttalk some businesses dont enable customer interaction
because they are scared of what they, or prospects may hear -6:03 PM Mar 12th, 2012

mbhahn I agree #prodmgmttalk Your motivation and drive is priceless -6:03 PM Mar 12th, 2012

cindyfsolomon Absolutely noone can compete on awesomeness - so nothing to fear - competition canot compete
w/you on awesomeness #prodmgmttalk -6:04 PM Mar 12th, 2012

johnnewbury_ Thanks to @cindyfsolomon @brainmates @kellyabbott @aipmm #prodmgmttalk -6:04 PM Mar 12th,
2012

cindyfsolomon DFTBA - from nerd fighters from VLOG Brothers #prodmgmttalk -6:04 PM Mar 12th, 2012

brainmates Brand extensions that didn't work.http://t.co/l0dCAcQ3 enjoy. #prodmgmttalk -6:04 PM Mar 12th, 2012

ProdMgmtTalk RT @brainmates: Brand extensions that didn't work.http://t.co/GOXkHxg3 enjoy. #prodmgmttalk -6:04
PM Mar 12th, 2012

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cindyfsolomon Don't Forget To Be Awesome! #prodmgmttalk-6:05 PM Mar 12th, 2012

brainmates Thanks for an awesome chat! @KellyAbbott#prodmgmttalk -6:06 PM Mar 12th, 2012

errandmanagers Always >RT @cindyfsolomon: Dont Forget To Be Awesome! #ProdMgmttalk -6:06 PM Mar 12th,
2012

errandmanagers Thank You :D RT @johnnewbury_: Thanks to @cindyfsolomon @brainmates @kellyabbott
@aipmm #ProdMgmttalk -6:07 PM Mar 12th, 2012

cindyfsolomon Today's Quickie stats: 261 tweets generated 430,231 impressions, reaching an audience of 28,597

mbhahn Thank you #prodmgmttalk -6:07 PM Mar 12th, 2012

MyBizMarkerter RT @cindyfsolomon: Today's Quickie stats: 261 tweets generated 430,231 impressions, reaching an
audience of 28,597 #prodmgmttalk -6:08 PM Mar 12th, 2012

cindyfsolomon Bravo! @KellyAbbott @NickCoster@prodmgmttalk @brainmates @mbhahn @errandmanagers
@klloomis @brantcooper @kamaltahir #prodmgmttalk -6:09 PM Mar 12th, 2012

cindyfsolomon Join us next week for: Business Case for setting up #Prodmgmt teams in India & China w/Pinkesh
Shah of Adaptive Marketing #prodmgmttalk -6:10 PM Mar 12th, 2012

cindyfsolomon Thank you for participating today! @mbhahn @klloomis11 @errandmanagers
@johnnewbury_ @kamaltahir@aipmm @Robert_Eaton #prodmgmttalk -6:12 PM Mar 12th, 2012

cindyfsolomon Accelerate your #ProdMgmt Career! Attend@AIPMM webinar 3/16 Industry-Standard
Certificationhttp://t.co/JDRI3B4d #CPM #prodmgmttalk -6:13 PM Mar 12th, 2012

cindyfsolomon Thank you to @AIPMM for sponsoring this week's Global Product Management Talk! #prodmgmttalk -
6:14 PM Mar 12th, 2012

cindyfsolomon Broadcast your Event, Webinar, Book, Launch, etc on ProdMgmtTalk Event Interstitials!
http://t.co/XbIR4qbn via @WePay #prodmgmttalk -6:16 PM Mar 12th, 2012

cindyfsolomon Thank you to @hashtracking for providing stats, support & future transcripts for #prodmgmttalk -6:19
PM Mar 12th, 2012

cindyfsolomon Today's unedited transcript captured from http://t.co/HUf4wwix available now
at http://t.co/fcDqdajW#prodmgmttalk -6:20 PM Mar 12th, 2012

cindyfsolomon Thank you Michael @mbhahn for your great comments & keeping things rolling during some sticky
moments! #prodmgmttalk -6:24 PM Mar 12th, 2012

ProdMgmtTalk About The Global Product Management Talk:http://t.co/jJbGhGDt Converse with us #prodmgmttalk
http://t.co/y07kOGpk #prodmgmttalk -6:25 PM Mar 12th, 2012

_______________________________________________________________________________________________




ProdMgmtTalk Follow Us on BlogTalkRadio http://t.co/rgVn1HbNLike Us on
Facebook http://t.co/ppUFX3Kv #prodmgmttalk -6:26 PM Mar 12th, 2012

ProdMgmtTalk Join Us on LinkedIn http://t.co/2SwZRb9y Speaker Schedule http://t.co/xJ9kLkSb Listen on
iTuneshttp://t.co/j02YmpOL #prodmgmttalk -6:26 PM Mar 12th, 2012

ProdMgmtTalk Android
App http://t.co/4owvOjDz Newsletterhttp://t.co/3bSifQnj Curations http://t.co/9elis0xy #prodmgmttalk-6:26 PM Mar 12th, 2012

ProdMgmtTalk Recaps http://t.co/Vpu05U2Z Bloghttp://t.co/yNqC2Ksu #prodmgmttalk -6:26 PM Mar 12th, 2012

kamaltahir @brainmates very true plus no one can really stop the interaction nowadays, so no place to hide. Fix it dont
hide it I say.#prodmgmttalk -6:28 PM Mar 12th, 2012

whitegyr RT @klloomis11: True! RT @ProdMgmtTalk: Customers may not care about brand lines - only their
experience of quality#prodmgmttalk -6:29 PM Mar 12th, 2012

brainmates @kamaltahir Absolutely. Be brave and bold and embrace the new mode of interaction #prodmgmttalk -6:31
PM Mar 12th, 2012

Please visit our sponsor @AIPMM http://www.aipmm.com to find out about the ProdBOK & upcoming
webinars!

Thank you Kelly Abbott @KellyAbbott for SPEAKING today! Thank you Nick Coster @NickCoster for co-
hosting!
Todays stats: 261 tweets generated 430,231 impressions, reaching an audience of 28,597

Join us next week for: Business Case for setting up #Prodmgmt teams in India & China w/Pinkesh Shah of
Adaptive Marketing! Follow for Reminders! http://bit.ly/nbw9Yr

Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of
pre-posted questions with live audio of thought leader and co-hosts commenting.

Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr
Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx
Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98
Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe
Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6
For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person,
we’ve brought Product Talks to you via podcast and twitter #prodmgmttalk

_______________________________________________________________________________________________



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