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3/12/12 Creating Passionate Users w/ Kelly Abbott President, 3ones
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3/12/12 Creating Passionate Users w/ Kelly Abbott President, 3ones

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Kelly says, "So often the good folks in Product Management work in isolation, plying their trade behind the firewall. Because Product Managers are multi-talented folks, we tend to learn from ...

Kelly says, "So often the good folks in Product Management work in isolation, plying their trade behind the firewall. Because Product Managers are multi-talented folks, we tend to learn from communities whose focus is UI/UX, Entrepreneurship, Programming or Engineering. Feeling at home in so many places, we forget to talk with each other. I love that the Global Product Management Talk exists so that we can form a community of our own."

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3/12/12 Creating Passionate Users w/ Kelly Abbott President, 3ones 3/12/12 Creating Passionate Users w/ Kelly Abbott President, 3ones Document Transcript

  • Transcript from March 12, 2012: Global Product Management Talk Kelly Abbott, President, Co-Founder, 3ones, Inc. @KellyAbbott Creating Passionate Users MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Kelly says, "So often the good folks in Product Management work in isolation, plying their trade behind the firewall. Because Product Managers are multi-talented folks, we tend to learn from communities whose focus is UI/UX, Entrepreneurship, Programming or Engineering. Feeling at home in so many places, we forget to talk with each other. I love that the Global Product Management Talk exists so that we can form a community of our own." "Kelly Abbott, President, Co-Founder, 3ones, Inc. spoke at the weekly Global Product Management Talk onTwitter Monday, March 12, 2012 using the hashtag #ProdMgmtTalk. Each week, The Global ProductManagement Talk is a real time event featuring an expert guest speaker who asks questions of the participantson Twitter in a Socratic discussion, with a simultaneous audio discussion broadcast over BlogTalkRadio. Thetranscript of Tweets and podcast are available for on-demand consumption on the web and mobile devices.INTROLove of a product goes beyond a good usability and an extensive feature list. It requires a deeper connectionwith the needs of the customer. Borrowing on Kathy Sierras work in creating excellent customers, how docompanies develop products for passionate users? When you create an ecosystem and community around aproduct, a company can benefit from users helping each other become better. As a product manager, how doyou create passionate users? How do you move them up the ladder of participation from awareness toconversion to evangelist? How do you measure the passion of your users?  Podcast: http://bit.ly/FPKAmW  Links: http://bit.ly/zOY1BWABOUT KELLY ABBOTTKelly Abbott brings over 10 years of leadership experience in developing applications for the web, mobile and social networkingdestinations. Most recently Kelly founded 3ones - a product development company working with major media (Oprah.com,CWTV.com) and start-ups to augment their staff in mobile and social media development. Before that, Kelly was VP of ProductDevelopment for People Media, managing 32 different dating sites, which sold to IAC in 2009 for $80MM. Previously, Kelly was thelead geek in the San Diego high-tech scene having co-founded both Red Door Interactive and Dandelife.com._______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1
  • Transcript from March 12, 2012: Global Product Management Talk Kelly Abbott, President, Co-Founder, 3ones, Inc. @KellyAbbott Creating Passionate Users MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrThis week is sponsored by the AIPMM, The Association of International Product Marketing andManagement (AIPMM) http://www.aipmm.comQUESTIONS FOR DISCUSSIONPlease introduce yourself, where youre tweeting from & your involvement with #prodmgmtQ1 How do you know if your brand or product is capable of inciting passion in users?Q2 How do you create passionate users?Q3 How do you move customers up the ladder of participation from awareness to conversion to evangelist?Q4 How do you measure the passion of your users?Q5 When do users need or want a community along with the product?Q6 How do companies learn to incorporate community into their product strategy?Q7 What makes experience so valuable to a company?Q8 What is the effect of isolation on a product?Q9 How do marketing and product development coordinate their efforts?Q10 How much is vision a part of creating products consumers are passionate about?Q11 How much is feedback a part of creating products consumers are passionate about?TWEET CHRONOLOGYJoin Global Product Management Talk! http://linkd.in/jRmwRxNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSfCant participate on Twitter? Listen to the podcast! Follow Us on BlogTalkRadio http://t.co/rgVn1HbNPut it on your calendar! #prodmgmt Speaker Schedule (through JUNE!) http://t.co/xJ9kLkSbWhat is the Global Product Management Talk? http://t.co/WxgIN6OzWhen is the best time/day for you to participate on Twitter? http://t.co/Wzt7Lb96ProdMgmtTalk Thank you to @AIPMM for sponsoring todays #ProdMgmtTalk Check out 3/16webinar: http://t.co/7P1mFoD9 #prodmgmttalk #prodmgmtJabaldaia RT @ProdMgmtTalk: @Jabaldaia Today were discussing "Creating Passionate Users"w/ @KellyAbbott http://t.co/ai9qhzpl#prodmgmttalk -2:48 PM Mar 12th, 2012cindyfsolomon Thank you to @AIPMM This weeks sponsor Register for webinar: http://t.co/JDRI3B4d IndustryStandard #ProdMgmt Certification #prodmgmttalk -4:24 PM Mar 12th, 2012ProdMgmtTalk #ProdMgmtTalk Answer todays Questions for Creating PassionateUsers: http://t.co/lF8dcM4D #prodmgmt to be mentioned on #blogtalkradio -4:31 PM Mar 12th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2
  • Transcript from March 12, 2012: Global Product Management Talk Kelly Abbott, President, Co-Founder, 3ones, Inc. @KellyAbbott Creating Passionate Users MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon Talking w/ @KellyAbbott & @NickCoster of@brainmates todays talk starting in 7 minutes: CreatingPassionate Users #prodmgmttalk -4:53 PM Mar 12th, 2012mbhahn Hi all, #prodmgmttalk -4:53 PM Mar 12th, 2012cindyfsolomon Join me for a #prodmgmttalk TweetChat at: http://t.co/HUf4wwix #prodmgmttalk -4:55 PM Mar 12th,2012KellyAbbott Hi, everyone. Excited to be on the show today. Good to *meet* you all as well. #prodmgmttalk -4:56 PMMar 12th, 2012cindyfsolomon This is your host Cindy tweeting from across the bay from San Francisco for todays CreatingPassionate Users w/ @KellyAbbott #prodmgmttalk -4:56 PM Mar 12th, 2012mbhahn Hi @KellyAbbott #prodmgmttalk -4:56 PM Mar 12th, 2012cindyfsolomon Background resources for todays talkhttp://t.co/nsJLupjO including questions #prodmgmttalk -4:57 PMMar 12th, 2012KellyAbbott RT @cindyfsolomon: You can listen to the live broadcast at http://t.co/BZeXuZje #BlogTalkRadio#prodmgmttalk - 4:57 PM Mar 12th, 2012brainmates Hello! We are just getting ready for Global Product Management talk. Listen in at http://t.co/QbYLOP1t.#prodmgmttalk -4:57 PM Mar 12th, 2012brainmates @NickCoster tweeting for brainmates today from Sydney. Today we are discussing Creating PassionateUsers w/@KellyAbbott #prodmgmttalk -4:59 PM Mar 12th, 2012ProdMgmtTalk Our first question is always: Please introduce yourself, where youre tweeting from & your involvementw/#prodmgmt #prodmgmttalk -5:01 PM Mar 12th, 2012ProdMgmtTalk Welcome Michael Hahn @mbhahn Joining us today Tweetchat room to create passionate users!#prodmgmttalk http://t.co/PydpWHb7 -5:01 PM Mar 12th, 2012Robert_Eaton RT @ProdMgmtTalk: Vote for #prodmgmttalk! desperately needs #freeUX design! @weareakta giving$25K! check out http://t.co/R556hZ3f http://t.co/Ymfm6H3k #UX -5:01 PM Mar 12th, 2012KellyAbbott And were live. #prodmgmttalk -5:01 PM Mar 12th, 2012brainmates Wow @cindyfsolomon has created so many ways of consuming this content. Visit http://t.co/9Lf50JAy tosee them.#prodmgmttalk -5:03 PM Mar 12th, 2012johnnewbury_ John, Product Manger from Leicestershire UK. Joining@kellyabbott and @cindyfsolomon CreatingPassionate Users right now at #prodmgmttalk -5:04 PM Mar 12th, 2012mbhahn Welcome John #prodmgmttalk -5:04 PM Mar 12th, 2012ProdMgmtTalk Intro Speaker: @KellyAbbott founded 3ones - works w/start-ups to augment their staff in mobile andsocial media development #prodmgmttalk -5:06 PM Mar 12th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3
  • Transcript from March 12, 2012: Global Product Management Talk Kelly Abbott, President, Co-Founder, 3ones, Inc. @KellyAbbott Creating Passionate Users MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Intro Speaker: @KellyAbbott previously VP #ProdDev for People Media, managing 32 different datingsites sold to IAC for $80MM #prodmgmttalk -5:06 PM Mar 12th, 2012ProdMgmtTalk Intro Speaker: @KellyAbbott previously Previously, co-founded both Red Door Interactive& http://t.co/CrquAkyT#prodmgmttalk -5:06 PM Mar 12th, 2012ProdMgmtTalk Todays co-host @NickCoster co-founder@brainmates passionately puts customer before technologyto delight the buyer & user #prodmgmttalk -5:06 PM Mar 12th, 2012johnnewbury_ @mbhahn Thanks Michael, looking forward to this.#prodmgmttalk -5:06 PM Mar 12th, 2012errandmanagers Hello all, just joined "Creating Passionate Users w/ Kelly Abbott" @kellyabott http://t.co/6XVZ3tMS#ProdMgmttalk-5:06 PM Mar 12th, 2012brainmates RT @ProdMgmtTalk: Todays co-host @NickCoster co-founder @brainmates passionately puts customerbefore technology. #prodmgmttalk -5:06 PM Mar 12th, 2012mbhahn Any one want to say hi, dont be shy #prodmgmttalk -5:07 PM Mar 12th, 2012cindyfsolomon Q1 How do you know if your brand or product is capable of inciting passion inusers? http://t.co/nsJLupjO#prodmgmttalk -5:08 PM Mar 12th, 2012mbhahn New mexico is the home of relocation of mobsters….#prodmgmttalk -5:08 PM Mar 12th, 2012cindyfsolomon Listen live here: http://t.co/kXeTKj1e @KellyAbbott is in New Mexico & our co-host @NickCoster of@brainmates in Australia #prodmgmttalk -5:09 PM Mar 12th, 2012johnnewbury_ A1 The only real way to know if your product will create passion is to launch it. Research/mkt testingmay give an indication. #prodmgmttalk -5:09 PM Mar 12th, 2012mbhahn i watch in plain sight too #prodmgmttalk -5:09 PM Mar 12th, 2012brainmates @kellyabott is introducing himself and is amazed at the availability of the connected world at hisdoorstep. #prodmgmttalk-5:09 PM Mar 12th, 2012cindyfsolomon Welcome back! @errandmanagers@johnnewbury_ #prodmgmttalk -5:09 PM Mar 12th, 2012errandmanagers Thx Cindy@ProdMgmtTalk @NickCoster co-founder@brainmates @mbhahn Great to behere #ProdMgmttalk -5:10 PM Mar 12th, 2012brainmates RT Q1 How do you know if your brand or product is capable of inciting passion in users?http://t.co/daVY2ttA #prodmgmttalk -5:10 PM Mar 12th, 2012errandmanagers RT @cindyfsolomon: Q1 How do you know if your brand or product is capable of inciting passion inusers? http://t.co/5UChwMJu #ProdMgmttalk -5:10 PM Mar 12th, 2012errandmanagers RT @cindyfsolomon: Q1 How do you know if your brand or product is capable of inciting passion inusers? http://t.co/3ap9aCTv #ProdMgmttalk -5:10 PM Mar 12th, 2012cindyfsolomon @KellyAbbott says empowering customers creates passion - if your product is essential to theirbetterment #prodmgmttalk -5:10 PM Mar 12th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4
  • Transcript from March 12, 2012: Global Product Management Talk Kelly Abbott, President, Co-Founder, 3ones, Inc. @KellyAbbott Creating Passionate Users MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrmbhahn RT @cindyfsolomon: @KellyAbbott says empowering customers creates passion - if your product is essentialto their betterment #prodmgmttalk -5:10 PM Mar 12th, 2012cindyfsolomon Kathy Sierra is original talker re: user based product development & passionate usershttp://t.co/HBd4TZ4I #prodmgmttalk -5:11 PM Mar 12th, 2012cindyfsolomon @KellyAbbott says Kathy Sierra uses all kinds of personal experiences to draw references forappreciating customer experience #prodmgmttalk -5:12 PM Mar 12th, 2012johnnewbury_ A1 Being able to generate passion for a product within the organisation is a positive indicator that it cando so in the mkt. #prodmgmttalk -5:12 PM Mar 12th, 2012mbhahn my camera isnt that good to have a p setting, still has 110 film #prodmgmttalk -5:12 PM Mar 12th, 2012ProdMgmtTalk @KellyAbbott says Kathy Sierra describes creating multiple resolutions of product - deeper yougo/more reward you get #prodmgmttalk -5:13 PM Mar 12th, 2012cindyfsolomon @KellyAbbott says Kathy Sierra describes creating multiple resolutions of product - deeper yougo/more reward you get #prodmgmttalk -5:13 PM Mar 12th, 2012brainmates @KellyAbbott says passionate users step beyond the "autofocus" mode of a product. They like to exploreand find more.#prodmgmttalk -5:13 PM Mar 12th, 2012cindyfsolomon RT @johnnewbury_: A1 Generating passion for product w/in organisation is a positive indicator that itcan do so in the mkt. #prodmgmttalk -5:14 PM Mar 12th, 2012brainmates A1) People either love it or hate it. Sometimes it is best if both are happening at the sametime. #prodmgmttalk -5:14 PM Mar 12th, 2012brainmates RT @johnnewbury_: A1 The only real way to know if your product will create passion is to launchit.... #prodmgmttalk-5:15 PM Mar 12th, 2012errandmanagers RT @brainmates: A1) People either love it or hate it. Sometimes it is best if both are happening at thesame time.#ProdMgmttalk -5:15 PM Mar 12th, 2012klloomis11 Gulp!!! RT @mbhahn: my camera still has 110 film#prodmgmttalk -5:15 PM Mar 12th, 2012ProdMgmtTalk @KellyAbbott focuses on B2C A1 theres moment when show what working #lean startup supportscheap/quick prototypes #prodmgmttalk -5:15 PM Mar 12th, 2012cindyfsolomon @KellyAbbott focuses on B2C A1 theres moment when show what working #lean startup supportscheap/quick prototypes #prodmgmttalk -5:15 PM Mar 12th, 2012mbhahn @klloomis11 nothing wrong with being retro #prodmgmttalk-5:16 PM Mar 12th, 2012cindyfsolomon @KellyAbbott says create high fidelity mockups to experience MVP to tell story will excite user passion- reference all senses #prodmgmttalk -5:17 PM Mar 12th, 2012cindyfsolomon Welcome @klloomis11 Background resourceshttp://t.co/nsJLupjO Were on Q1 #prodmgmttalk -5:17 PMMar 12th, 2012mbhahn Iteration is the concept of kaizen #prodmgmttalk -5:18 PM Mar 12th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5
  • Transcript from March 12, 2012: Global Product Management Talk Kelly Abbott, President, Co-Founder, 3ones, Inc. @KellyAbbott Creating Passionate Users MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrklloomis11 Catching up! RT @cindyfsolomon: Welcome @klloomis11Background resources http://t.co/ylnVMoSYWere on Q1#prodmgmttalk -5:19 PM Mar 12th, 2012mbhahn Come check out #prodmgmttalk -5:20 PM Mar 12th, 2012klloomis11 @johnnewbury_ Wasnt that Apples philosophy?#prodmgmttalk -5:22 PM Mar 12th, 2012errandmanagers LOL....Still here, and perfect description of the day and the life a product manager. There is no roleright it.#ProdMgmttalk -5:24 PM Mar 12th, 2012kamaltahir RT @brainmates: RT @johnnewbury_: A1 The only real way to know if your product will create passion isto launch it....#prodmgmttalk -5:25 PM Mar 12th, 2012mbhahn Product managers and community managers are sorta similar listen & tweet! were blockedhttp://t.co/oTqnj5na #prodmgmttalk -5:25 PM Mar 12th, 2012johnnewbury_ Sure is, seems to be working OK for them! RT @klloomis11 Wasnt that Applesphilosophy? #prodmgmttalk -5:25 PM Mar 12th, 2012errandmanagers no role "like it"...sorry typo ...a delay onhttp://t.co/CfnL4UFE as well. #ProdMgmttalk -5:26 PM Mar12th, 2012errandmanagers no role "like it"...sorry typo ...a delay onhttp://t.co/JPeS6SwD as well. #ProdMgmttalk -5:26 PM Mar12th, 2012cindyfsolomon @NickCoster discussing website spawned hate then generated love when responded to customerfeedback:http://t.co/1o5ifayD #prodmgmttalk -5:27 PM Mar 12th, 2012klloomis11 @johnnewbury_ Boy, it seems too late then. If Mktg or sales arent pumped or passionate wont the releasebe lackluster?#prodmgmttalk -5:27 PM Mar 12th, 2012brainmates Here is an example of a physical prototype. It can be done! #prodmgmttalk http://t.co/6ar9LMqN -5:28 PMMar 12th, 2012cindyfsolomon Always listen for first person narrative that says "I love it! Makes me feel alive! passionate userembraces product #prodmgmttalk -5:28 PM Mar 12th, 2012klloomis11 @johnnewbury_ Just a tad bit of success! LOL#prodmgmttalk But from what I understand in more waysthan one, they are truly different! -5:28 PM Mar 12th, 2012cindyfsolomon RT @brainmates: Here is an example of a physical prototype. It can bedone! #prodmgmttalkhttp://t.co/6ar9LMqN -5:28 PM Mar 12th, 2012errandmanagers RT @cindyfsolomon @brainmates: Here is an example of a physical prototype. It can bedone! #prodmgmttalkhttp://t.co/Kw1Odhgo #ProdMgmttalk -5:29 PM Mar 12th, 2012klloomis11 @brainmates Whats the product were looking at in the photo? #prodmgmttalk -5:29 PM Mar 12th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6
  • Transcript from March 12, 2012: Global Product Management Talk Kelly Abbott, President, Co-Founder, 3ones, Inc. @KellyAbbott Creating Passionate Users MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon Passion comes from having such a good experience, cant imagine living w/outproduct#prodmgmttalk rely on it -5:30 PM Mar 12th, 2012cindyfsolomon RT @errandmanagers: @brainmates: Here is example of a physical prototype. It can bedone!http://t.co/BDIsOETn #prodmgmttalk -5:30 PM Mar 12th, 2012kamaltahir A1- #prodmgmttalk the easier the product value is to explain the more passionate the user usually. Theappeal has to be visceral -5:30 PM Mar 12th, 2012ProdMgmtTalk RT @kamaltahir: A1- #prodmgmttalk the easier the product value is to explain the more passionate theuser usually. The appeal has to be visceral -5:30 PM Mar 12th, 2012brainmates @klloomis11 It is a set at a drama school that has copied the 2.5men kitchen. All made ofcardboard. #prodmgmttalk-5:31 PM Mar 12th, 2012kamaltahir RT @brainmates: Here is an example of a physical prototype. It can bedone! #prodmgmttalk http://t.co/6ar9LMqN-5:31 PM Mar 12th, 2012ProdMgmtTalk RT @brainmates: @klloomis11 It is a set at a drama school that has copied the 2.5men kitchen. Allmade of cardboard.#prodmgmttalk -5:31 PM Mar 12th, 2012klloomis11 At what stage does marketing get involved to help hype the product both internally &externally? #prodmgmttalk -5:31 PM Mar 12th, 2012ProdMgmtTalk RT @klloomis11: At what stage does marketing get involved to help hype the product both internally &externally?#prodmgmttalk -5:32 PM Mar 12th, 2012klloomis11 Awesome! RT @brainmates: @klloomis11 It is a set at a drama school that has copied the 2.5men kitchen.All made of cardboard. #prodmgmttalk -5:32 PM Mar 12th, 2012errandmanagers Grt Q:)RT @klloomis11: At what stage does marketing get involved to help hype the product bothinternally & externally? #ProdMgmttalk -5:32 PM Mar 12th, 2012cindyfsolomon @NickCoster commenting #passion creates value - will pay more for product that provides moreawesome experience #prodmgmttalk -5:34 PM Mar 12th, 2012cindyfsolomon @klloomis11 @KellyAbbott says its#prodmgmt job to evangelize product & love of product skipping toexternal #mrktg now #prodmgmttalk -5:34 PM Mar 12th, 2012brainmates The feeling of awesome creates passion. Passion creates value. Customers will pay more for productsthey love.#prodmgmttalk -5:35 PM Mar 12th, 2012cindyfsolomon @KellyAbbott says #prodmrktg general marketing, sales - fill the funnel, gets attention, communicatesbenefits #prodmgmttalk -5:35 PM Mar 12th, 2012johnnewbury_ We get mktg in right from day 1 to maximise buy-in@klloomis11 At what stage does marketing getinvolved to hype the product? #prodmgmttalk -5:35 PM Mar 12th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7
  • Transcript from March 12, 2012: Global Product Management Talk Kelly Abbott, President, Co-Founder, 3ones, Inc. @KellyAbbott Creating Passionate Users MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrklloomis11 My preference as a marketer (more brander) is the earlier I get involved the better! More time to work hype-magic!#prodmgmttalk -5:35 PM Mar 12th, 2012cindyfsolomon Net Promoter Score - easy to implement - its a survey - ask 1 question: Would you share this withsomeone else? @KellyAbbott #prodmgmttalk -5:36 PM Mar 12th, 2012cindyfsolomon #ProdMrktg fill funnel w/positioning & value - addresses pains. Then arm users w/message at top offunnel "They become sales" #prodmgmttalk -5:37 PM Mar 12th, 2012brainmates @klloomis11 Step 1 - Listen to what outcomes your product delivers that makes customers feelawesome.#prodmgmttalk -5:37 PM Mar 12th, 2012brainmates @klloomis11 Step 2 - Tell the market what you heard.#prodmgmttalk -5:37 PM Mar 12th, 2012ProdMgmtTalk RT @brainmates: @klloomis11 Step 2 - Tell the market what you heard. #prodmgmttalk -5:38 PM Mar12th, 2012klloomis11 @johnnewbury_ Sure helps get marketing to be part of the conception thus birth of a namebaby! #prodmgmttalk -5:40 PM Mar 12th, 2012ProdMgmtTalk RT @klloomis11: @johnnewbury_ Sure helps get marketing to be part of the conception thus birth of aname baby!#prodmgmttalk -5:40 PM Mar 12th, 2012cindyfsolomon @NickCoster - product experience expands beyond product itself into experience of it and mission ofcompany #prodmgmttalk -5:41 PM Mar 12th, 2012klloomis11 @klloomis11 @johnnewbury_ I meant new baby!#prodmgmttalk -5:42 PM Mar 12th, 2012cindyfsolomon @KellyAbbott were talking about brand now - expanded from product to brand - GE CEO cant havebad exp in any part of co #prodmgmttalk -5:42 PM Mar 12th, 2012cindyfsolomon GE CEO was selling to Boeing - who had bad experience w/toaster - didnt want to deal w/other GEproducts #prodmgmttalk #prodmgmttalk -5:43 PM Mar 12th, 2012cindyfsolomon @NickCoster disagreeing w/@KellyAbbottsays brand is shorthand for core product & experience - ifproduct let done brand, over #prodmgmttalk -5:43 PM Mar 12th, 2012cindyfsolomon Re: designing end-end experience of product,@NickCoster says success/failure points for product -evry step designed #prodmgmttalk -5:45 PM Mar 12th, 2012cindyfsolomon Discussing "commoditized environments"@NickCoster sees brands as shortcut experience of product -brand label of experience #prodmgmttalk -5:46 PM Mar 12th, 2012cindyfsolomon Were not following questions much today - going back to Q5,6,8 - importance of community &customers "self-referencing market #prodmgmttalk -5:49 PM Mar 12th, 2012cindyfsolomon Self-referencing means i.e. photographers have shared language w/otherphotographers#prodmgmttalk -5:49 PM Mar 12th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8
  • Transcript from March 12, 2012: Global Product Management Talk Kelly Abbott, President, Co-Founder, 3ones, Inc. @KellyAbbott Creating Passionate Users MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrbrainmates RT @cindyfsolomon: @NickCoster - product experience expands beyond product itself into experience ofit and mission of company #prodmgmttalk -5:50 PM Mar 12th, 2012cindyfsolomon "Product in isolation" doesnt have self-referencing market that understands how product solvesproblems across verticals #prodmgmttalk -5:50 PM Mar 12th, 2012ProdMgmtTalk RT @cindyfsolomon: Self-referencing means i.e. photographers have shared language w/otherphotographers#prodmgmttalk -5:50 PM Mar 12th, 2012mbhahn test http://t.co/omWqNWNv #prodmgmttalk -5:52 PM Mar 12th, 2012cindyfsolomon I see you! RT @mbhahn: testhttp://t.co/kXeTKj1e #prodmgmttalk -5:52 PM Mar 12th, 2012cindyfsolomon Our conversation went into isolation - having some tech issues w/skype & twitter & community!#prodmgmttalk -5:53 PM Mar 12th, 2012brainmates Listen to the times that customers save "i love.." These are the stories that describe passion.#prodmgmttalk -5:53 PM Mar 12th, 2012klloomis11 Agree, a brand is all encompassing...all products/services. Consumers arent astute enough to understanddffrnt brand lines. #prodmgmttalk -5:53 PM Mar 12th, 2012ProdMgmtTalk RT @brainmates: Listen to the times that customers save "i love.." These are the stories that describepassion.#prodmgmttalk -5:53 PM Mar 12th, 2012cindyfsolomon Narrative is a key component of self-referencing market & how word gets out to make lives better acc.Seth Rogin @KellyAbbott #prodmgmttalk -5:54 PM Mar 12th, 2012kamaltahir @cindyfsolomon #prodmgmttalk customers can be your most effective sales force, generate loyalty &advocacy. all successful products show it. -5:54 PM Mar 12th, 2012cindyfsolomon Leave opportunity on table if dont enable customers to talk to each other & engender trust#prodmgmttalk -5:55 PM Mar 12th, 2012brainmates To find passion #prodmgmt needs to create a place for customers to speak out. This allows them to sharetheir stories. #prodmgmttalk -5:55 PM Mar 12th, 2012ProdMgmtTalk Accelerate your #ProdMgmt Career! Attend @AIPMMwebinar 3/16 Industry-Standard Certificationhttp://t.co/7P1mFoD9 #prodmgmttalk #CPM -5:55 PM Mar 12th, 2012ProdMgmtTalk Customers may not care about brand lines - only their experience of quality #prodmgmttalk -5:56 PMMar 12th, 2012cindyfsolomon its #prodmgmt fault if people dont understand value extensions - #prodmgmttalk -5:57 PM Mar 12th,2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 9
  • Transcript from March 12, 2012: Global Product Management Talk Kelly Abbott, President, Co-Founder, 3ones, Inc. @KellyAbbott Creating Passionate Users MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrkamaltahir @brainmates #prodmgmttalk some businesses dont enable customer interaction because they are scaredof what they, or prospects may hear -5:58 PM Mar 12th, 2012cindyfsolomon Happy Birthday to our speaker @KellyAbbott37 years old on the planet tomorrow! #prodmgmttalk -5:58PM Mar 12th, 2012klloomis11 True! RT @ProdMgmtTalk: Customers may not care about brand lines - only their experience ofquality #prodmgmttalk-5:59 PM Mar 12th, 2012cindyfsolomon @kamaltahir Yes - answering Q11 How much is feedback a part of creating products consumers arepassionate about? #prodmgmttalk -5:59 PM Mar 12th, 2012mbhahn i have crossed brandlines. I am loyal but i want the best#prodmgmttalk -5:59 PM Mar 12th, 2012cindyfsolomon First impression of product/brand lives on once create passion in consumer over time #prodmgmttalk-5:59 PM Mar 12th, 2012cindyfsolomon RT @mbhahn: i have crossed brandlines. I am loyal but i want the best #prodmgmttalk -6:00 PM Mar12th, 2012johnnewbury_ Agree @kamaltahir some businesses dont enable customer interaction because they are scared ofwhat they, or prospects may hear #prodmgmttalk -6:00 PM Mar 12th, 2012mbhahn Thank you @KellyAbbott #prodmgmttalk -6:01 PM Mar 12th, 2012brainmates RT @kamaltahir: @brainmates #prodmgmttalk some businesses dont enable customer interactionbecause they are scared of what they, or prospects may hear -6:03 PM Mar 12th, 2012mbhahn I agree #prodmgmttalk Your motivation and drive is priceless -6:03 PM Mar 12th, 2012cindyfsolomon Absolutely noone can compete on awesomeness - so nothing to fear - competition canot competew/you on awesomeness #prodmgmttalk -6:04 PM Mar 12th, 2012johnnewbury_ Thanks to @cindyfsolomon @brainmates @kellyabbott @aipmm #prodmgmttalk -6:04 PM Mar 12th,2012cindyfsolomon DFTBA - from nerd fighters from VLOG Brothers #prodmgmttalk -6:04 PM Mar 12th, 2012brainmates Brand extensions that didnt work.http://t.co/l0dCAcQ3 enjoy. #prodmgmttalk -6:04 PM Mar 12th, 2012ProdMgmtTalk RT @brainmates: Brand extensions that didnt work.http://t.co/GOXkHxg3 enjoy. #prodmgmttalk -6:04PM Mar 12th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 10
  • Transcript from March 12, 2012: Global Product Management Talk Kelly Abbott, President, Co-Founder, 3ones, Inc. @KellyAbbott Creating Passionate Users MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrcindyfsolomon Dont Forget To Be Awesome! #prodmgmttalk-6:05 PM Mar 12th, 2012brainmates Thanks for an awesome chat! @KellyAbbott#prodmgmttalk -6:06 PM Mar 12th, 2012errandmanagers Always >RT @cindyfsolomon: Dont Forget To Be Awesome! #ProdMgmttalk -6:06 PM Mar 12th,2012errandmanagers Thank You :D RT @johnnewbury_: Thanks to @cindyfsolomon @brainmates @kellyabbott@aipmm #ProdMgmttalk -6:07 PM Mar 12th, 2012cindyfsolomon Todays Quickie stats: 261 tweets generated 430,231 impressions, reaching an audience of 28,597#prodmgmttalk -6:07 PM Mar 12th, 2012mbhahn Thank you #prodmgmttalk -6:07 PM Mar 12th, 2012MyBizMarkerter RT @cindyfsolomon: Todays Quickie stats: 261 tweets generated 430,231 impressions, reaching anaudience of 28,597 #prodmgmttalk -6:08 PM Mar 12th, 2012cindyfsolomon Bravo! @KellyAbbott @NickCoster@prodmgmttalk @brainmates @mbhahn @errandmanagers@klloomis @brantcooper @kamaltahir #prodmgmttalk -6:09 PM Mar 12th, 2012cindyfsolomon Join us next week for: Business Case for setting up #Prodmgmt teams in India & China w/PinkeshShah of Adaptive Marketing #prodmgmttalk -6:10 PM Mar 12th, 2012cindyfsolomon Thank you for participating today! @mbhahn @klloomis11 @errandmanagers@johnnewbury_ @kamaltahir@aipmm @Robert_Eaton #prodmgmttalk -6:12 PM Mar 12th, 2012cindyfsolomon Accelerate your #ProdMgmt Career! Attend@AIPMM webinar 3/16 Industry-StandardCertificationhttp://t.co/JDRI3B4d #CPM #prodmgmttalk -6:13 PM Mar 12th, 2012cindyfsolomon Thank you to @AIPMM for sponsoring this weeks Global Product Management Talk! #prodmgmttalk -6:14 PM Mar 12th, 2012cindyfsolomon Broadcast your Event, Webinar, Book, Launch, etc on ProdMgmtTalk Event Interstitials!http://t.co/XbIR4qbn via @WePay #prodmgmttalk -6:16 PM Mar 12th, 2012cindyfsolomon Thank you to @hashtracking for providing stats, support & future transcripts for #prodmgmttalk -6:19PM Mar 12th, 2012cindyfsolomon Todays unedited transcript captured from http://t.co/HUf4wwix available nowat http://t.co/fcDqdajW#prodmgmttalk -6:20 PM Mar 12th, 2012cindyfsolomon Thank you Michael @mbhahn for your great comments & keeping things rolling during some stickymoments! #prodmgmttalk -6:24 PM Mar 12th, 2012ProdMgmtTalk About The Global Product Management Talk:http://t.co/jJbGhGDt Converse with us #prodmgmttalkhttp://t.co/y07kOGpk #prodmgmttalk -6:25 PM Mar 12th, 2012_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 11
  • Transcript from March 12, 2012: Global Product Management Talk Kelly Abbott, President, Co-Founder, 3ones, Inc. @KellyAbbott Creating Passionate Users MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Follow Us on BlogTalkRadio http://t.co/rgVn1HbNLike Us onFacebook http://t.co/ppUFX3Kv #prodmgmttalk -6:26 PM Mar 12th, 2012ProdMgmtTalk Join Us on LinkedIn http://t.co/2SwZRb9y Speaker Schedule http://t.co/xJ9kLkSb Listen oniTuneshttp://t.co/j02YmpOL #prodmgmttalk -6:26 PM Mar 12th, 2012ProdMgmtTalk AndroidApp http://t.co/4owvOjDz Newsletterhttp://t.co/3bSifQnj Curations http://t.co/9elis0xy #prodmgmttalk-6:26 PM Mar 12th, 2012ProdMgmtTalk Recaps http://t.co/Vpu05U2Z Bloghttp://t.co/yNqC2Ksu #prodmgmttalk -6:26 PM Mar 12th, 2012kamaltahir @brainmates very true plus no one can really stop the interaction nowadays, so no place to hide. Fix it donthide it I say.#prodmgmttalk -6:28 PM Mar 12th, 2012whitegyr RT @klloomis11: True! RT @ProdMgmtTalk: Customers may not care about brand lines - only theirexperience of quality#prodmgmttalk -6:29 PM Mar 12th, 2012brainmates @kamaltahir Absolutely. Be brave and bold and embrace the new mode of interaction #prodmgmttalk -6:31PM Mar 12th, 2012Please visit our sponsor @AIPMM http://www.aipmm.com to find out about the ProdBOK & upcomingwebinars!Thank you Kelly Abbott @KellyAbbott for SPEAKING today! Thank you Nick Coster @NickCoster for co-hosting!Todays stats: 261 tweets generated 430,231 impressions, reaching an audience of 28,597Join us next week for: Business Case for setting up #Prodmgmt teams in India & China w/Pinkesh Shah ofAdaptive Marketing! Follow for Reminders! http://bit.ly/nbw9Yr Global Product Management TalkTM is a weekly mini-product camp Socratic discussion ofpre-posted questions with live audio of thought leader and co-hosts commenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person,we’ve brought Product Talks to you via podcast and twitter #prodmgmttalk_______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you.@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 12