Oct 24: Building Innovative Products w/Jason Hardy-Smith, VP, BrightIdea

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Transcript of Tweets from Global Product Management Talk on Building Innovative Products w/Jason Hardy-Smith of BrightIdea. Associated Links: http://pack.li/49

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Oct 24: Building Innovative Products w/Jason Hardy-Smith, VP, BrightIdea

  1. 1. Transcript from Oct 24, 2011: Global Product Management Talk Jason Hardy-Smith, Vice President of Product Management at Brightidea Building Innovative Products MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr “Collaboration and intellectual exchange between product managers across industries is inspiring and accelerates productivity. I am excited to connect with the ProdMgmtTalk community and discuss innovative product development.” Jason Hardy-SmithPodcast: http://bit.ly/pEShtFLinks: http://bit.ly/qk0AwUINTROJason Hardy-Smith, Vice President of Product Management at Brightidea, Identifies Best Practices For SourcingNew Product Ideas And Managing Innovation. There are countless proof points demonstrating that the pace ofinnovation is increasing. As such, long term success relies on Product Managers embracing this rate of changeand using it to release new and better offerings to the marketplace. This talk will focus on finding the bestsources for product ideas, collaborating with Subject Matter Experts to make good products great, and identifyingthe best practices for managing the innovation process.About Speaker:Jason Hardy-Smith is Vice President of Product Management for Brightidea. An expert in the developmentlifecycle of on-demand enterprise software, Jason brings over 15 years ofexpertise and vision to the Brightidea product team. Jason spent over ten years at Oracledeveloping and bringing key global applications to market, including the Oracle Project Management and OracleSFA suites. Prior to joining Brightidea, he led the design and product management for several successful first-to-market SaaS products, including BLUEROADS Channel Focused Lead Referral Management. A leader,visionary, and technology expert, Jason drives user experience, product roadmap, and product marketing of theBrightidea suite. Jason holds an honors degree in electronic engineering from the University of Glasgow,Scotland.QUESTIONS FOR DISCUSSIONQ1: What makes a product or feature “innovative”?Q2: How can Product Managers drive innovation inside their company?Q3: Where do you get ideas/inspiration for product innovations?Q4: Who should be involved in the product innovation process?Q5: How do you know if an idea is worth investing in?Q6: How do you prioritize product ideas?Q7: How can product managers “sell” innovative ideas internally?Q8: How do you measure the “innovativeness” of your products?Q9: Will product co-creation with customers become the norm?TWEET CHRONOLOGYJoin Global Product Management Talk! http://linkd.in/jRmwRxNever participated in a twitter chat? FAQs http://t.co/Qr2s1o0OLearn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZfloLearn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSfNot showing up in Twitter Stream? http://bit.ly/kn5C0eEffective Twitter Talk Strategy http://bit.ly/sqOYhh_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 1
  2. 2. Transcript from Oct 24, 2011: Global Product Management Talk Jason Hardy-Smith, Vice President of Product Management at Brightidea Building Innovative Products MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Welcome @JasonHardySmith @StefanieM @nickcoster @cindyfsolomoncindyfsolomon Please retweet: Oct 24 resources #ProdMgmttalk w/@jasonhardysmith @brightideahqhttp://t.co/1wIshTcL #innochat #ecosys #futrchat #innovatrsProdMgmtTalk This is awesome! hashtagify.me - explore the #hashtagspace http://t.co/5zAYzYEx @cindyfsolomon#prodmgmttalkbrainmates RT @ProdMgmtTalk: Pre-talk has begun with @jasonhardysmith @stefanieM @nickcoster@cindyfsolomon #Prodmgmttalk 3:54pmJasonHardySmith Excited to be chatting on ProdMgmtTalk with @stefanieM and @nickcoster 3:54pmStefanieM Ditto! RT @JasonHardySmith: Excited to be chatting on ProdMgmtTalk with @stefanieM @cindyfsolomon@nickcoster #prodmgmttalk 3:55pmscharnell RT @StefanieM: RT @ProdMgmtTalk: Resources to prepare for todays talk: http://t.co/4615zIs8#Prodmgmttalk 3:57pmProdMgmtTalk Starting! Please introduce yourself: where youre tweeting from, your involvement w/productmanagement when you come in!#prodmgmttalk 4:00pmStefanieM Hi follow #prodmgmttalkers! looking forward to discussing building innovative products with the group4:01pmbrainmates Nick Coster, tweeting for @brainmates in Sydney. Tweeting from my iPad from a university cafeteria.Fingers crossed.#Prodmgmttalk 4:02pmlmckeogh Larry checking from Boulder for a little bit #prodmgmttalk 4:02pmJasonHardySmith Pleased to be participating on #prodmgmttalk, tweeting from Financial District in San Franciscofrom the Brightidea offices 4:02pmkamaltahir Mondays 4:00 PM PT #prodmgmttalk w/ @prodmgmttalk co-hosts @cindysolomon @brainmateshttp://t.co/0VuyW8TK 4:03pmjohnnewbury_ John, calling in from Leicestershire, United Kingdom #Prodmgmttalk 4:04pmbrainmates Looking forward to hearing about peoples ideas around product innovation and the role of #prodmgmt #Prodmgmttalk 4:04pmProdMgmtTalk Q1: What makes a product or feature “innovative”? #prodmgmttalk 4:05pmkamaltahir Pleased to attend my 1st #prodmgmttalk from Chicago. Senior prod mgr fr Digital and marketing productsfor Experian http://t.co/0VuyW8TK 4:05pmbrainmates RT @ProdMgmtTalk: Q1: What makes a product or feature “innovative”? #Prodmgmttalk 4:05pmbrainmates A1 It solves a market problem in a new way that creates value for the user and the productsupplier. #Prodmgmttalk 4:06pm_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 2
  3. 3. Transcript from Oct 24, 2011: Global Product Management Talk Jason Hardy-Smith, Vice President of Product Management at Brightidea Building Innovative Products MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrlmckeogh RT @brainmates: A1 It solves a market problem in a new way that creates value for the user and theproduct supplier. #prodmgmttalk 4:06pmProdMgmtTalk Our format: we post questions Q1, Q2, Q3 please answer using A1, A2, A3 #prodmgmttalk 4:06pmProdMgmtTalk RT @lmckeogh: RT @brainmates: A1 It solves a market problem in a new way that creates value forthe user and the product supplier.#prodmgmttalk 4:06pmStefanieM Q1: Its about doing something first - something that creates value #prodmgmttalk 4:06pmlmckeogh A1: Innovation comes in many flavors - value, product, service, etc. It helps to add a qualifier to what youare "innovating"#prodmgmttalk 4:07pmkamaltahir #prodmgmttalk A1- at minimum level innovation provides an improvment incremental to requirementsbased prod evolution http://t.co/0VuyW8TK 4:07pmrkelly976 RT @ProdMgmtTalk: Starting! Please introduce yourself: where youre tweeting from, your involvementw/prod mgt when you join! #prodmgmttalk 4:07pmrkelly976 RT @ProdMgmtTalk: Q1: What makes a product or feature “innovative”? #prodmgmttalk 4:08pmkamaltahir #prodmgmttalk A1- at highets level it creats brand new avenues for needs not currently addressed orrecognized http://t.co/0VuyW8TK 4:08pmCindyFSolomon @jasonhardysmith agrees with @lmckeogh #prodmgmttalk http://t.co/ZnvqR9DT 4:09pmProdMgmtTalk Welcome @rkelly976 #prodmgmttalk 4:09pmProdMgmtTalk Todays questions: http://t.co/mtHoZWFU Resources http://t.co/gBFmYDYJ #prodmgmttalk 4:10pmkamaltahir #prodmgmttalk A1- realize before market/users/buyers that a need exists & is not being met. innovation vsevolution http://t.co/0VuyW8TK 4:10pmProdMgmtTalk A1 is very broad question - must define innovation first #prodmgmttalk 4:10pmStefanieM Q1: initially, many ideas sound good. but it often takes deeper insights, difft perspectives to identify theinnovative ones #prodmgmttalk 4:11pmbrainmates A1 when talking about product innovation it needs to have an impact on the market. Internal innovationcan be indirect.#Prodmgmttalk 4:11pmJasonHardySmith @kamaltahir I believe you can also be innovative with existing products by introducing newfeatures #prodmgmttalk 4:12pmProdMgmtTalk Q2: How can Product Managers drive innovation inside their company? #prodmgmttalk 4:12pmjohnnewbury_ A1: Or existing product, existing features, thought of and used in a completely differentway #Prodmgmttalk 4:12pmbrainmates RT @ProdMgmtTalk: Q2: How can Product Managers drive innovation inside theircompany? #Prodmgmttalk 4:13pm_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 3
  4. 4. Transcript from Oct 24, 2011: Global Product Management Talk Jason Hardy-Smith, Vice President of Product Management at Brightidea Building Innovative Products MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk @jasonhardysmith says "The best product managers like to control evrything about product, but donthave all the answ" #prodmgmttalk 4:13pmkamaltahir @JasonHardySmith I agree, but are you reacting i.e. evolving or creating i.e. innovating..4:13pmlmckeogh A2: PMs can drive prod innovation by listening to customers, understanding their problems & bringing themback to be solved #prodmgmttalk 4:13pmbrainmates A2 Think beyond the core product and explore the total product experience from the customersperspective. #Prodmgmttalk 4:13pmProdMgmtTalk RT @kamaltahir: @JasonHardySmith I agree, but are you reacting i.e. evolving or creating i.e.innovating..#prodmgmttalk 4:13pmBeta_Boy #prodmgmtalk A2: Think like a customer with ideas that are not constrained by internal politics or technicalissuesProdMgmtTalk RT @johnnewbury_: A1: Or existing product, existing features, thought of and used in a completelydifferent way #Prodmgmttalk#prodmgmttalkBeta_Boy @ProdMgmtTalk A1 innovation can be a leap forward or a gradual step, the former being much harder tosell!brainmates A2 cont. find pain points and eradicate them in ways that make them smile. #Prodmgmttalk 4:14pmCindyFSolomon Were broadcasting live on the air! Listen in now at http://t.co/yI70WimA #BlogTalkRadio#prodmgmttalk 4:14pmlmckeogh @brainmates : Agree, it helps to have a holistic perspective. Often you limit yourself by not seeing theforest for the trees #prodmgmttalk 4:14pmrkelly976 RT @brainmates: A1 when talking product innovation, needs to have impact on market. Internal innovationcan be indirect. #Prodmgmttalk" 4:14pmBeta_Boy @ProdMgmtTalk A1 Innovative product or feature answers or solves a previously unknown (to thecustomer) need or issuekamaltahir #prodmgmttalk A2- prod mgrs should think beyond product and more on the needs it is helpingwith. http://t.co/0VuyW8TK 4:15pmStefanieM A2: prod mngrs should function as connection points. Bring stakeholders together, create greater sum outof individ insights #prodmgmttalk 4:15pmProdMgmtTalk RT @rkelly976: RT @brainmates: A1 when talking product innovation, needs to have impact onmarket. Internal innovation can be indirect. #Prodmgmttalk" 4:15pmProdMgmtTalk RT @kamaltahir: #prodmgmttalk A2- prod mgrs should think beyond product and more on the needsit is helping with. http://t.co/0VuyW8TK 4:15pmlmckeogh RT @StefanieM: A2: prodmgrs function as connection points. Bring stakeholders together, create > sumout of individ insights #prodmgmttalk 4:16pm_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 4
  5. 5. Transcript from Oct 24, 2011: Global Product Management Talk Jason Hardy-Smith, Vice President of Product Management at Brightidea Building Innovative Products MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk RT @lmckeogh: RT @StefanieM: A2: prodmgrs function as connection points. Bring stakeholderstogether, create > sum out of individ insights #prodmgmttalk 4:17pmStefanieM agree with @nickcoster: sometimes prod mngers need to forget about the product itself and see beyondit #prodmgmttalk 4:17pmProdMgmtTalk @jasonhardysmith talking about leveraging the wisdom of the crowds to help PMs listen & understandkey points, mrkt direction #prodmgmttalk 4:18pmStefanieM A2: Getting customer insights and market knowledge is crucial. Collective innovation can help get broadknowledge quickly #prodmgmttalk 4:18pmKristenJohansen Repeat after me, everyone: What. Problem. Are. You. Trying. To. Solve. #prodmgmttalk 4:18pmProdMgmtTalk Q3: Where do you get ideas/inspiration for product innovations? #prodmgmttalk 4:18pmrkelly976 A2: forget the box, look outside your company & industry. How did pant zipper come about? Oldshipping/freight bags #prodmgmttalk 4:19pmProdMgmtTalk @jasonhardysmith draws from conversations, complaints heard, all channels for datapoints toextrapolate for solution & ideas #prodmgmttalk 4:19pmjohnnewbury_ A2: Essential for PMs to to establish an environment that allows innovation to seed anddevelop. #prodmgmttalk 4:19pmProdMgmtTalk RT @rkelly976: A2: forget the box, look outside your company & industry. How did pant zipper comeabout? Old shipping/freight bags #prodmgmttalk 4:19pmkamaltahir #prodmgmttalk wisdom of crowds is good, groupthink of a mob is not. have to be careful, all opinions arenot equal http://t.co/0VuyW8TK 4:20pmProdMgmtTalk RT @KristenJohansen: Repeat after me, everyone: What. Problem. Are. You. Trying. To.Solve. #prodmgmttalk 4:20pmProdMgmtTalk RT @johnnewbury_: A2: Essential for PMs to to establish an environment that allows innovation toseed and develop. #prodmgmttalk 4:20pmJanelletnoble RT @JasonHardySmith: @kamaltahir I believe you can also be innovative with existing products byintroducing new features #prodmgmttalkJasonHardySmith Inspiration for new daily ideas can come from anywhere. But as a prod mnger you need a processand tools to achieve results.#prodmgmttalk 4:20pmProdMgmtTalk "Ideas are starting point -must build a biz case around them & compare ideas to validate & determineactions" @jasonhardysmith #prodmgmttalk 4:21pmkamaltahir #prodmgmttalk A3- no set formula, talking, reading, observing, wargaming, blue ocean, crowdsourcing,based on need http://t.co/0VuyW8TK 4:21pmlmckeogh A3: medical marijuana and acid flash backs are great for generating innovative ideas. Just kidding... #prodmgmttalk 4:21pm_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 5
  6. 6. Transcript from Oct 24, 2011: Global Product Management Talk Jason Hardy-Smith, Vice President of Product Management at Brightidea Building Innovative Products MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrJasonHardySmith @kamaltahir - agree. we have concept of weighting comments and votes based on status / type ofuser #prodmgmttalk 4:21pmlisaw1 RT @ProdMgmtTalk: "Ideas are starting point -must build a biz case around them & compare ideas to validate& determine actions"@jasonhardysmith #prodmgmttalk 4:22pmBrightideaHQ RT @JasonHardySmith: Inspiration for new ideas can come from anywhere. As a prod mnger u need aprocess/ tools to get results. #prodmgmttalk 4:22pmProdMgmtTalk RT @BrightideaHQ: RT @JasonHardySmith: Inspiration for new ideas can come from anywhere. As aprod mnger u need a process/ tools to get results. #prodmgmttalk 4:23pmkamaltahir @JasonHardySmith #prodmgmttalk very familiar with your tools, used them successfult at Nielsen informer role. excellent product 4:23pmbrainmates RT @ProdMgmtTalk: Q3: Where do you get ideas/inspiration for product innovations? 4:23pmProdMgmtTalk Join us now at http://t.co/Ukm318J0 automatically appends hashtag or http://t.co/ZnvqR9DT#prodmgmttalk 4:23pmjohnnewbury_ A3: Agree with the consensus - the inspiration can come from anywhere. Keeping up to date withlatest technologies helps.#prodmgmttalk 4:24pmProdMgmtTalk @brainmates Discussing biz case building process to determine potential of innovativeidea #prodmgmttalk 4:24pmCindyFSolomon RT @johnnewbury_: A3: Agree with the consensus - the inspiration can come from anywhere.Keeping up to date with latest technologies helps. #prodmgmttalk 4:24pmCindyFSolomon RT @kamaltahir: @JasonHardySmith #prodmgmttalk very familiar with your tools, used themsuccessfult at Nielsen in former role. excellent product 4:24pmProdMgmtTalk Did we welcome you already @JohnsonTC ?! #prodmgmttalk 4:25pmbrainmates A3 imagine impossible solutions to common problems. Ask "what if" we could solve them. Explore theresults. #Prodmgmttalk4:25pmBeta_Boy RT @brainmates: A3 imagine impossible solutions to common problems. Ask "what if" we could solvethem. Explore the results.#Prodmgmttalk 4:26pmStefanieM Right, Then do it! RT @brainmates: A3 imagine impossible solutions to common problems. Ask "what if" wecould solve them.#Prodmgmttalk 4:27pmJohnsonTC I think so. Happy to be lurking, uh, learning. RT @ProdMgmtTalk: Did we welcome youalready @JohnsonTC ?! #prodmgmttalk 4:27pmbrainmates A3 I prefer to look at hard customer problems before exploring technologies to address them. Valueproblems first. #Prodmgmttalk 4:28pmCindyFSolomon asked @jasonhardysmith how to handle all the info being generated by sourcing the crowd forinput #prodmgmttalk 4:29pmStefanieM @brainmates A3 - agreed. The first question should always be "Why?" before "How" 4:29pm_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 6
  7. 7. Transcript from Oct 24, 2011: Global Product Management Talk Jason Hardy-Smith, Vice President of Product Management at Brightidea Building Innovative Products MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrbrainmates A3 re biz cases - problem value is the core of a business case. What is it worth before how much will itcost. #Prodmgmttalk 4:29pmProdMgmtTalk Recognize which ideas have a lot of interest, comments, questions to get a pulse 4:31pmJasonHardySmith Innovation mgmt tools should help you to process high volumes of ideas faster - thats where theirreal value lies #prodmgmttalk 4:31pmbrainmates A3 Read science fiction where big jumps in the impossible have been made. 1/2. #Prodmgmttalk 4:32pmrkelly976 A2/A3: get rid of budget/biz case for a moment and dream! May not get it all, but will get innovationflowing #prodmgmttalk 4:32pmProdMgmtTalk Q4: Who should be involved in the product innovation process?#prodmgmttalk 4:32pmbrainmates A3. ..Create products in these futures, then work out how to get there. 2/2 #Prodmgmttalk 4:32pmbrainmates RT @ProdMgmtTalk: Q4: Who should be involved in the product innovation process? 4:32pmJohnsonTC A3: When i asked Harlan Ellison where got his ideas, he replied, "Schenectady." #prodmgmttalk 4:33pmProdMgmtTalk A4: When trying to source ideas, anyone who cares: prospects, cust, internal stakeholders, SMEs,external consultants, etc.#prodmgmttalk 4:33pmProdMgmtTalk RT @JohnsonTC: A3: When i asked Harlan Ellison where got his ideas, he replied,"Schenectady." #prodmgmttalkjohnnewbury_ A3 - Im not sure a problem has to exist - my iPad is an absolute innovation, but did it really solve aproblem for me... #prodmgmttalk 4:33pmStefanieM @rkelly976 stepping away for a moment sure helps initially, but to get results you need to know how tomake your dreams real #prodmgmttalk 4:34pmProdMgmtTalk RT @johnnewbury_: A3 - Im not sure a problem has to exist - my iPad is an absolute innovation, butdid it really solve a problem for me... #prodmgmttalk 4:34pmkamaltahir #prodmgmttalk A4- anyone w/ stake in the need that is being solved. varying roles though, like pigs &chicken in scrum http://t.co/0VuyW8TK 4:34pmbrainmates RT @JohnsonTC: A3: When i asked Harlan Ellison where got his ideas, he replied,"Schenectady." http://t.co/isQAbn3o ha ha! #Prodmgmttalk 4:34pmProdMgmtTalk RT @kamaltahir: #prodmgmttalk A4- anyone w/ stake in the need that is being solved. varying rolesthough, like pigs & chicken in scrum http://t.co/0VuyW8TK 4:34pmJohnsonTC A3: Ideas for innovation come from a mindset of thinking of/looking for the novel, the undone,unfinished #prodmgmttalk http://t.co/2XQss6B9 4:35pmProdMgmtTalk @jasonhardysmith A4: depending on new product, idea or existing prod determines where to sourceideas. New Product=anywhere #prodmgmttalk 4:35pm_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 7
  8. 8. Transcript from Oct 24, 2011: Global Product Management Talk Jason Hardy-Smith, Vice President of Product Management at Brightidea Building Innovative Products MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrStefanieM @johnnewbury_ "problem" - same as "need" are loosely defined terms. Maybe ask if there is "demand" fora solution? #prodmgmttalk 4:36pmbrainmates A4 - Ideas can come from anywhere but you have to look for innovation that will make a difference. Itrequires hard work.#Prodmgmttalk 4:36pmProdMgmtTalk How do you define stakeholders - @cindyfsolomon includes customers as stakeholders#prodmgmttalk 4:36pmProdMgmtTalk RT @brainmates: A4 - Ideas can come from anywhere but you have to look for innovation that willmake a difference. It requires hard work. #Prodmgmttalk 4:36pmrkelly976 A4: Fish are always the last to know theyre in the water. Get someone not so close to itinvolved #prodmgmttalk 4:37pmlmckeogh RT @rkelly976: A4: Fish are always the last to know theyre in the water. Get someone not so close to itinvolved #prodmgmttalk 4:37pmStefanieM Customers are stakeholders that sometimes - most of the time? - dont even know they have a stake untilits presented to them #prodmgmttalk 4:38pmbrainmates @lmckeogh innovation happens when the fish leave the water.. And live. #Prodmgmttalk 4:39pmProdMgmtTalk Q5: How do you know if an idea is worth investing in? #prodmgmttalk 4:39pmjohnnewbury_ A4: Gather input and share ideas with all possible stakeholders, but keep core team small - able todrive the idea forward. #prodmgmttalk 4:39pmbrainmates RT @ProdMgmtTalk: Q5: How do you know if an idea is worth investing in? #Prodmgmttalk 4:40pmProdMgmtTalk @jasonhardysmith A5 as a PM youve talked so many people - get a feel for what is wanted, idea ofcosts - gather lots of data#prodmgmttalk 4:40pmProdMgmtTalk RT @johnnewbury_: A4: Gather input and share ideas with all possible stakeholders, but keep coreteam small - able to drive the idea forward. #prodmgmttalk 4:40pmjohnnewbury_ @StefanieM Sure, demand works for me. #prodmgmttalk 4:41pmlmckeogh A5: Have an independent methodology to weigh all the options available. Often stakeholders get attachedto their idea #prodmgmttalk 4:41pmbrainmates A5 we need to articulate how value has been created, and what the customer might exchange to have theproblem/need addressed.#Prodmgmttalk 4:41pmjasonhardysmith A5 depends on size & scope of investment to determine how much due process & buy in req beforedrive forward#prodmgmttalk 4:41pmCindyFSolomon RT @lmckeogh: A5: Have an independent methodology to weigh all the options available. Oftenstakeholders get attached to their idea #prodmgmttalk 4:42pmlmckeogh A5: After youve collected ideas & vetted options turn them back to the stakeholders and let them select thebest #prodmgmttalk 4:42pm_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 8
  9. 9. Transcript from Oct 24, 2011: Global Product Management Talk Jason Hardy-Smith, Vice President of Product Management at Brightidea Building Innovative Products MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrJasonHardySmith A5: identify and combine the relevant data points from key stakeholders 4:42pmkamaltahir #prodmgmttalk A-5. strategic need, profitability, ability to be a leader, set barriers to entry are somefactors http://t.co/0VuyW8TK 4:42pmProdMgmtTalk RT @kamaltahir: #prodmgmttalk A-5. strategic need, profitability, ability to be a leader, set barriers toentry are some factors http://t.co/0VuyW8TK 4:43pmProdMgmtTalk RT @JasonHardySmith: A5: identify and combine the relevant data points from keystakeholders #prodmgmttalkJasonHardySmith @ lmckeogh - Agree, can get attached to ideas and want to drive forward regardless offeedback #prodmgmttalk 4:43pmbrainmates RT @lmckeogh: A5: Have an independent methodology to weigh all the options available.Goto http://t.co/WICmO45P #shamelessplug #Prodmgmttalk 4:43pmlmckeogh A5: Using a smaller data set & knowledgeable constituents youll arrive at a solution they are invested inseeing be a success #prodmgmttalk 4:43pmkamaltahir #prodmgmttalk a5- and ability to execute :) if you cant do it well, grow capabilities, sell idea, but dont do itbadly http://t.co/0VuyW8TK 4:44pmProdMgmtTalk RT @lmckeogh: A5: Using a smaller data set & knowledgeable constituents youll arrive at a solutionthey are invested in seeing be a success #prodmgmttalk 4:44pmbrainmates A5 - if we can identify value creation then we want to understand makret size. #Prodmgmttalk 4:45pmJasonHardySmith @lmckeogh - can you elaborate on "smaller data set"?#prodmgmttalk 4:45pmCindyFSolomon RT @brainmates: A5 - if we can identify value creation then we want to understand makretsize. #Prodmgmttalk 4:46pmProdMgmtTalk Q6: How do you prioritize product ideas? #prodmgmttalk 4:46pmlmckeogh @JasonHardySmith : id-ing similarities and combining among the ideas #prodmgmttalk 4:46pmJasonHardySmith @kamaltahir - Agree on ability to execute: technologically feasible, budget, resource availability,skillsets, time, etc. #prodmgmttalk 4:47pmbrainmates @kamaltahir Describe customer value in prioritisation before worrying about delivery. 4:47pmStefanieM A6: Leveraging the "wisdom of the crowds" as a starter helps accelerates the process 4:47pmbrainmates RT @ProdMgmtTalk: Q6: How do you prioritize product ideas?#Prodmgmttalk 4:47pmkamaltahir #prodmgmttalk A6- prioritize based on factors noted earlier, weights of factors change based on strategicneed http://t.co/0VuyW8TK 4:48pmJohnsonTC A6: Where does passion, intuition or Jobs-like bloody-mindedness factor into theprocess? #prodmgmttalk http://t.co/2XQss6B9 4:48pm_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 9
  10. 10. Transcript from Oct 24, 2011: Global Product Management Talk Jason Hardy-Smith, Vice President of Product Management at Brightidea Building Innovative Products MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrbrainmates A6 initially priorities on the potential to create value for the customer that will create value for thebusiness... #Prodmgmttalk 4:48pmProdMgmtTalk Q6: How do you prioritize product ideas? A: Det. if new product or existing is it mrktable, risky, beta,rank/score on factors #prodmgmttalk 4:49pmkamaltahir @brainmates #prodmgmttalk sure, but as soon as you think its worth it make sure you can do it otherwiseits wasting time 4:49pmStefanieM Agreed. RT @kamaltahir: #prodmgmttalk A6- prioritize based on factors noted earlier, based on strategicneed http://t.co/8gpL4uon 4:49pmProdMgmtTalk RT @JohnsonTC: A6: Where does passion, intuition or Jobs-like bloody-mindedness factor into theprocess? #prodmgmttalk http://t.co/2XQss6B9 4:49pmProdMgmtTalk RT @StefanieM: Agreed. RT @kamaltahir: #prodmgmttalk A6- prioritize based on factors notedearlier, based on strategic need http://t.co/8gpL4uon 4:49pmlmckeogh A6: similar to determining which ideas to invest in. Distill and ask a customer advisory board #prodmgmttalk4:49pmrkelly976 A5 just Proj Mgr here...do standard biz case/portfolio methods work for innovation? Would a separate/riskierbudget work best #prodmgmttalk 4:50pmbrainmates A6 (cont) then explore prioritize on technical feasibility and cost. If the opportunity is big enough the costmay be worth it #Prodmgmttalk 4:50pmlmckeogh A6: if it is truly a green field opp then I spend time to create and fill out a Kano model. Helps in manyways #prodmgmttalk 4:50pmProdMgmtTalk RT @lmckeogh: A6: if it is truly a green field opp then I spend time to create and fill out a Kano model.Helps in many ways #prodmgmttalk -4:51 PM Oct 24th, 2011StefanieM A6: Use a pre-defined process - helps formulate business cases and get a method to themadness #prodmgmttalk -4:52 PM Oct 24th, 2011lmckeogh A6: Sorry, actually would use the Kano model for product features not to vet product ideas. Use Cost-Benefit analysis instead #prodmgmttalk -4:52 PM Oct 24th, 2011CindyFSolomon RT @lmckeogh: A6: Sorry, actually would use the Kano model for product features not to vet productideas. Use Cost-Benefit analysis instead #prodmgmttalk -4:53 PM Oct 24th, 2011johnnewbury_ A5/A6 - Same for both, develop the methodology and then score the idea. Strategic fit; scores highlyin larger organisations #prodmgmttalk -4:53 PM Oct 24th, 2011ProdMgmtTalk RT @johnnewbury_: A5/A6 - Same for both, develop the methodology and then score the idea.Strategic fit; scores highly in larger organisations #prodmgmttalk -4:53 PM Oct 24th, 2011StefanieM @lmckeogh what is a "Kano model"? #prodmgmttalk -4:54 PM Oct 24th, 2011lmckeogh RT @johnnewbury_: A5/A6 - Same for both, develop the methodology & score. Strategic fit scores highly inlarger organisations #prodmgmttalk -4:54 PM Oct 24th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 10
  11. 11. Transcript from Oct 24, 2011: Global Product Management Talk Jason Hardy-Smith, Vice President of Product Management at Brightidea Building Innovative Products MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yrlmckeogh @StefanieM : homework... http://t.co/VissBSWT#prodmgmttalk -4:55 PM Oct 24th, 2011johnnewbury_ A6: I guess weve all had to say no to a good idea at some stage, just because it didnt fit, or wasntright time. Hard call. #prodmgmttalk -4:55 PM Oct 24th, 2011ProdMgmtTalk RT @lmckeogh: @StefanieM : homework... http://t.co/VissBSWT #prodmgmttalk -4:55 PM Oct 24th,2011StefanieM Will check it out! RT @lmckeogh: @StefanieM : homework... http://t.co/uNvtUB6Y #prodmgmttalk -4:55PM Oct 24th, 2011lmckeogh @johnnewbury_ : yes, had to pull back from some that were before their time. Trick is to know it anddetach. Newton example #prodmgmttalk -4:56 PM Oct 24th, 2011StefanieM @johnnewbury_: A6: and saying no to a good idea gets harder the further you go along in theprocess. #prodmgmttalk -4:56 PM Oct 24th, 2011ProdMgmtTalk @nickcoster & @jasonhardysmith Discussing identifying market opportunity fast, then go deepervalidation of metrics rise top #prodmgmttalk -4:57 PM Oct 24th, 2011rkelly976 Gotta drop all. Thx for letting a proj mgr hang out in a prod mgr chat. #prodmgmttalk -4:57 PM Oct 24th,2011lmckeogh True RT @StefanieM: @johnnewbury_: A6: and saying no to a good idea gets harder the further you goalong in the process.#prodmgmttalk -4:57 PM Oct 24th, 2011lmckeogh Ive gotta run, thanks for the chat #prodmgmttalk -4:57 PM Oct 24th, 2011StefanieM @rkelly976 Thanks for joining! #prodmgmttalk -4:57 PM Oct 24th, 2011JohnsonTC Have to run, too. Thanks for the chat #prodmgmttalkhttp://t.co/2XQss6B9 -4:59 PM Oct 24th, 2011ProdMgmtTalk have discussed Q7,8 @jasonhardysmith answering Q7: How can product managers “sell” innovativeideas internally?#prodmgmttalk -4:59 PM Oct 24th, 2011ProdMgmtTalk "Product co-creation will become more and more common place" #prodmgmttalk -5:00 PM Oct 24th,2011StefanieM RT @ProdMgmtTalk: "Product co-creation will become more and more common place"#prodmgmttalk #brightideaHQ -5:00 PM Oct 24th, 2011kamaltahir RT @StefanieM: RT @ProdMgmtTalk: "Product co-creation will become more and morecommonplace" #prodmgmttalk #brightideaHQ -5:01 PM Oct 24th, 2011ProdMgmtTalk Thank you very much @jasonhardysmith @StefanieM for your participation! #prodmgmttalk -5:02 PMOct 24th, 2011StefanieM Thanks for having us! RT @ProdMgmtTalk: Thank you very much @jasonhardysmith @StefanieM foryour participation!#prodmgmttalk -5:02 PM Oct 24th, 2011_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 11
  12. 12. Transcript from Oct 24, 2011: Global Product Management Talk Jason Hardy-Smith, Vice President of Product Management at Brightidea Building Innovative Products MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9YrProdMgmtTalk Please blog about your insights to todays talk to be reposted at http://t.co/89nt0ATG #prodmgmttalk -5:03 PM Oct 24th, 2011CindyFSolomon Thank you to our newcomers & oldtimers (!) who joined in today! #prodmgmttalk -5:04 PM Oct24th, 2011ProdMgmtTalk Global Product Management Talk Speaker Schedule http://t.co/RrgV9wRq #prodmgmttalkhttp://t.co/ZnvqR9DT -5:04 PM Oct 24th, 2011ProdMgmtTalk Join us next week for Jeremy Horn @theproductguy Products;Their Managers; & Search For The BestProduct Person TBPP 2011 #prodmgmttalk -5:05 PM Oct 24th, 2011ProdMgmtTalk Follow us on LinkedIn http://t.co/78wulBDs Join LinkedIn group http://t.co/2SwZRb9y#prodmgmttalk -5:06 PM Oct 24th, 2011ProdMgmtTalk Todays stats: 234 tweets generated 259,871 impressions, reaching an audience of 44,345 followers#prodmgmttalk -5:07 PM Oct 24th, 2011CindyFSolomon Nominate who you think should be The Best Product Person of 2011 (second annual internationalaward) http://t.co/rXKVe4eN #prodmgmttalk -5:09 PM Oct 24th, 2011CHempfield RT @ProdMgmtTalk: Todays stats: 234 tweets generated 259,871 impressions, reaching an audience of44,345 followers #prodmgmttalk -5:10 PM Oct 24th, 2011ProdMgmtTalk Todays Top tweeters @stefaniem @lmckeogh @kamaltahir @jasonhardysmith @rkelly976@johnnewbury @johnsontc @brightideahq 5:12 PM Oct 24th, 2011cydharrell also good #UX talk “@KristenJohansen: Repeat after me, everyone: What. Problem. Are. You. Trying. To.Solve. #prodmgmttalk” -5:16 PM Oct 24th, 2011ProdMgmtTalk Thanks for (Re)Tweets! @kamaltahir @JohnsonTC @lmckeogh @johnnewbury_ @rkelly976@Beta_Boy @LisaW1 @CHempfield @Janelletnoble 5:17 PMCindyFSolomon Excellent! @JasonHardySmith @StefanieM @Kitjer@cydharrell @KristenJohansen @insitevc @AndreaMeyer@abildgren @sharnell #prodmgmttalk -5:20 PM Oct 24th, 2011ProdMgmtTalk Join us again next week! @siamand7 @creativesage @ckollm #prodmgmttalk -5:22 PM Oct 24th,2011JasonHardySmith @ProdMgmtTalk @cindyfsolomon Thanks much for the opportunity to participate #prodmgmttalk -5:23 PM Oct 24th, 2011 Todays stats:234 tweets generated 259,871 impressions, reaching an audience of 44,345 followers Global Product Management TalkTM is a weekly mini-product camp Socratic discussion (on Twitter)of pre-posted questions (on Facebook) with live audio of thought leader and co-hosts commenting (onBlogtalkradio). Visit our website blog http://bit.ly/eOFmB6 for more information about weekly speakers, talk focus, &resources http://www.prodmgmttalk.com_______________________________________________________________________________________________Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 12

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