AGE DISCRIMINATION: 3 Ways to Beat It Dorothy Tannahill-Moran firstname.lastname@example.org www.nextchapternewlife.com
The Truth About Ageism■ It’s the only bias that people tend to accept – the statistics tell the story■ Average length of job search for 55+ = 52.4 weeks; younger = 37.4 weeks■ “Discouraged” older job seekers in August 2011 – 287,000 in Dec 2007- 53,000■ Age related law suits: 2006 = 16,000 2010 = 23,000 Dorothy Tannahill-Moran, 2 www.nextchapternewlife.com
Perceptions■ Older workers cost more due to higher salaries■ Seen as less productive = slow■ Seen as less healthy (although statistically healthier than young women)■ Resistant to change■ Not technologically up to date Dorothy Tannahill-Moran, 3 www.nextchapternewlife.com
More Perceptions■ Close to retirement and kicked back■ Close to retirement and have a nest egg (so not a big issue without a job)This isn’t true for most of this group yet as a culture that loves youth – we all tend to believe some of this Dorothy Tannahill-Moran, 4 www.nextchapternewlife.com
Tip #1: Brand Your Value■ You have to “get it” about what you bring to a future employer Vast wealth of skills More stability Wisdom and perspective Experience depth If you don’t understand the value you possess, no one else will. Dorothy Tannahill-Moran, 5 www.nextchapternewlife.com
You Wear Your Brand■ How you talk about yourself to network and employers■ What’s reflected on your resume■ Something to be proud of rather than hidden Dorothy Tannahill-Moran, 6 www.nextchapternewlife.com
Tip #2: Wage a Good Offense■ Use words and terms that counteract the perceptions Slow: use energetic, action oriented, relentless No tech skills: learn new things and put on your resume Resistant to change: did you change processes, systems, organization, did you embrace learning Indicate short term AND long term career goals – have a vision for the future Dorothy Tannahill-Moran, 7 www.nextchapternewlife.com
Tip #3: Pay Attention to Your Appearance■ Sorry, first impressions are visual You can only make 1 first impression■ Keep your clothing & hair current – it’s a quick way to age yourself■ Carrying yourself with confidence and energy■ Smile and know your brand value■ Be upbeat Dorothy Tannahill-Moran, 8 www.nextchapternewlife.com
Cope the Right AttitudeJudging people is innate – you can’t stop it but you can help people not classify youDo your homework on a company – know if they have known age bias – and avoid themYou don’t want to work for you people who “don’t want your kind” – you’ll be miserableJust know: With bias you are in a marathon, not a sprint. You will have to work harder and longer – do whatever is necessary to stay positive (it shows) Dorothy Tannahill-Moran, 9 www.nextchapternewlife.com
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