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AGE DISCRIMINATION:

      3 Ways To Beat It




     Dorothy Tannahill-Moran
 dorothy@nextchapternewlife.com
   www.nextchapternewlife.com
The Truth About Ageism

■ It’s the only bias that people tend to
  accept – the statistics tell the story
■ Average length of job search for 55+ =
  52.4 weeks; younger = 37.4 weeks
■ “Discouraged” older job seekers in
  August 2011 – 287,000 in Dec 2007-
  53,000
■ Age related law suits: 2006 = 16,000
  2010 = 23,000

                       Dorothy Tannahill-
                                                   2
               Moran, www.nextchapternewlife.com
Perceptions

■ Older workers cost more due to higher
  salaries
■ Seen as less productive = slow
■ Seen as less healthy (although
  statistically healthier than young
  women)
■ Resistant to change
■ Not technologically up to date

                      Dorothy Tannahill-
                                                  3
              Moran, www.nextchapternewlife.com
More Perceptions
■ Close to retirement and kicked back
■ Close to retirement and have a nest egg (so not
  a big issue without a job)

This isn’t true for most of this group yet as a
  culture that loves youth – we all tend to believe
  some of this




                          Dorothy Tannahill-
                                                      4
                  Moran, www.nextchapternewlife.com
Tip #1: Brand Your Value

■ You have to “get it” about what you bring to a
  future employer
    Vast wealth of skills
    More stability
    Wisdom and perspective
    Experience depth

   If you don’t understand the value you possess, no one else
      will.




                             Dorothy Tannahill-
                                                                5
                     Moran, www.nextchapternewlife.com
You Wear Your Brand

■ How you talk about yourself to network and
  employers
■ What’s reflected on your resume
■ Something to be proud of rather than
  hidden




                       Dorothy Tannahill-
                                                   6
               Moran, www.nextchapternewlife.com
Tip #2:Wage A Good Offense

■ Use words and terms that counteract the
  perceptions
    Slow: use energetic, action oriented, relentless
    No tech skills: learn new things and put on your
     resume
    Resistant to change: did you change processes,
     systems, organization, did you embrace learning
    Indicate short term AND long term career goals –
     have a vision for the future




                          Dorothy Tannahill-
                                                        7
                  Moran, www.nextchapternewlife.com
Tip #3: Pay Attention to Your
                Appearance
■ Sorry, first impressions are visual
     You can only make 1 first impression
■ Keep your clothing & hair current – it’s a quick
  way to age yourself
■ Carrying yourself with confidence and energy
■ Smile and know your brand value
■ Be upbeat

■ **DTM note: Talk about resistance to change, this issue almost
  more than any other get’s push back – but it does matter


                               Dorothy Tannahill-
                                                                   8
                       Moran, www.nextchapternewlife.com
Cope the Right Attitude
Judging people is innate – you can’t stop it but you
   can help people not classify you
Do your homework on a company – know if they have
   known age bias – and avoid them
You don’t want to work for you people who “don’t
   want your kind” – you’ll be miserable

Just know: With bias you are in a marathon, not a sprint.
   You will have to work harder and longer – do whatever
   is necessary to stay positive (it shows)



                             Dorothy Tannahill-
                                                            9
                     Moran, www.nextchapternewlife.com
Dorothy Tannahill-Moran
dorothy@nextchapternewlife.com
  www.nextchapternewlife.com

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Agediscrimination3tips Forbeating It

  • 1. AGE DISCRIMINATION: 3 Ways To Beat It Dorothy Tannahill-Moran dorothy@nextchapternewlife.com www.nextchapternewlife.com
  • 2. The Truth About Ageism ■ It’s the only bias that people tend to accept – the statistics tell the story ■ Average length of job search for 55+ = 52.4 weeks; younger = 37.4 weeks ■ “Discouraged” older job seekers in August 2011 – 287,000 in Dec 2007- 53,000 ■ Age related law suits: 2006 = 16,000 2010 = 23,000 Dorothy Tannahill- 2 Moran, www.nextchapternewlife.com
  • 3. Perceptions ■ Older workers cost more due to higher salaries ■ Seen as less productive = slow ■ Seen as less healthy (although statistically healthier than young women) ■ Resistant to change ■ Not technologically up to date Dorothy Tannahill- 3 Moran, www.nextchapternewlife.com
  • 4. More Perceptions ■ Close to retirement and kicked back ■ Close to retirement and have a nest egg (so not a big issue without a job) This isn’t true for most of this group yet as a culture that loves youth – we all tend to believe some of this Dorothy Tannahill- 4 Moran, www.nextchapternewlife.com
  • 5. Tip #1: Brand Your Value ■ You have to “get it” about what you bring to a future employer  Vast wealth of skills  More stability  Wisdom and perspective  Experience depth If you don’t understand the value you possess, no one else will. Dorothy Tannahill- 5 Moran, www.nextchapternewlife.com
  • 6. You Wear Your Brand ■ How you talk about yourself to network and employers ■ What’s reflected on your resume ■ Something to be proud of rather than hidden Dorothy Tannahill- 6 Moran, www.nextchapternewlife.com
  • 7. Tip #2:Wage A Good Offense ■ Use words and terms that counteract the perceptions  Slow: use energetic, action oriented, relentless  No tech skills: learn new things and put on your resume  Resistant to change: did you change processes, systems, organization, did you embrace learning  Indicate short term AND long term career goals – have a vision for the future Dorothy Tannahill- 7 Moran, www.nextchapternewlife.com
  • 8. Tip #3: Pay Attention to Your Appearance ■ Sorry, first impressions are visual  You can only make 1 first impression ■ Keep your clothing & hair current – it’s a quick way to age yourself ■ Carrying yourself with confidence and energy ■ Smile and know your brand value ■ Be upbeat ■ **DTM note: Talk about resistance to change, this issue almost more than any other get’s push back – but it does matter Dorothy Tannahill- 8 Moran, www.nextchapternewlife.com
  • 9. Cope the Right Attitude Judging people is innate – you can’t stop it but you can help people not classify you Do your homework on a company – know if they have known age bias – and avoid them You don’t want to work for you people who “don’t want your kind” – you’ll be miserable Just know: With bias you are in a marathon, not a sprint. You will have to work harder and longer – do whatever is necessary to stay positive (it shows) Dorothy Tannahill- 9 Moran, www.nextchapternewlife.com