Presented as a workshop for the 2009 Performing Arts Exchange. Covers CMS, open source, CRM, social networking, social media, and more.

1. David Dombrosky Center for Arts Management and Technology September 24, 2009 Technology Now A Crash Course in Online Tools and Their Implications for the Arts

2. Executive Director Blogger Tweeter Communicator Arts Advocate Strategic Marketer NOT AN EXPERT Just an arts administrator who pays attention to the constantly changing world of technology

4. Web 2.0 – What Is It? A theoretical shift in the role of the Internet from a predominantly unidirectional communication channel to an overwhelmingly multi-directional communication channel.

5. * Image by David Ciccarelli from http://blogs.voices.com/thebiz/2006/09/web_20_definition.html

7. Welcome to the Wonderful World of Free

10. The 21 st Century Online Toolbox Administration Communication

12. Google: The Small Office’s Best Friend E-mail Groups Calendar Sites Analytics Grants Docs Blogger YouTube Checkout

13. Donor Management Systems Find the DMS that’s right for you! Click on the image to the left for a free consumers guide * From the NTEN 2008 Donation Management System Satisfaction Survey

14. Constituent Relationship Management (CRM) Systems A CRM allows you to chart all of the ways in which you interact with constituents over time. * From the NTEN 2007 CRM Satisfaction Survey Salesforce offers 501(c)(3) nonprofits up to 10 user licenses for FREE. Click on the image to the left for more information.

15. Content Management Systems From the Idealware.org report “ Comparing Open Source Content Management Systems .” How satisfied other nonprofits are with their CMS tools? Click on the box to the right to download the NTEN 2008 CMS Satisfaction Survey.

17. RSS Feeds: Bringing the Mountain to Mohammed The presence of this icon in the address bar of your Internet browser indicates that the content on the web page is syndicated with an RSS feed. To create RSS feeds: To aggregate RSS feeds: RSS (Really Simple Syndication) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. * Description from What Is RSS?

18. A web page may also use the RSS symbol to indicate that you may subscribe to one or more content feeds.

20. RSS readers aggregate feed subscriptions into a centralized area to help users stay updated on the latest news and content from their favorite web sites.

23. Curators Moderate a forum Share an aggregated RSS feed

24. Social Networks: The Big Three Or Build Your Own!

31. Facebook Advertising Allows you to target your ads by various criteria. You can either pay for impressions or pay for clicks.

35. OCTOBER 6 – 2:00-3:30pm EST The Arts and Social Media: From Experiment to Strategy Presenter: David Dombrosky, Center for Arts Management and Technology NOVEMBER 5 – 2:00-3:30pm EST Mobile Applications for the Arts: Where Are We? Presenter: Ron Evans, Groupofminds.com Upcoming Technology in the Arts Webinars

36. This presentation is available at: http://bit.ly/ivSaZ