Using social media effectively

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A presentation and workshop for Standards Verification UK's away day held on 8th July 2010.

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  • Have you ever googled yourself? What is your online identity? Where are you online? Using LinkedIn Using Facebook Using Twitter Using Slideshare Writing a blog
  • Using social media effectively

    1. 1. Using social media effectively SVUK away day 8 July 2010
    2. 2. What are phones and email for? <ul><li>Shout out some words </li></ul>
    3. 3. Setting the scene <ul><li>What is the context we are working in? </li></ul><ul><li>Did you know? video: http://bit.ly/cnT0VB </li></ul>
    4. 4. What is social media? <ul><li>Think of social media as like the invention of email or the telephone – it is a tool – a very powerful one – for communicating on an individual and a mass scale </li></ul>
    5. 5. Web 1.0 to Web 2.0 <ul><li>Web 1.0 – ‘if we build it, they will come’ </li></ul><ul><li>Web 2.0 – User generated content – everyone’s putting stuff on the internet </li></ul><ul><li>This means that organisations like ours need to ‘be everywhere’ rather than ‘being somewhere’ </li></ul>
    6. 6. We are moving from this… To this…
    7. 7. So what can we do with social media? <ul><li>Get breaking news </li></ul><ul><li>Share information </li></ul><ul><li>Ask questions – and get answers from experts </li></ul><ul><li>Follow and participate in conferences remotely </li></ul><ul><li>Learn </li></ul><ul><li>Be part of a professional network </li></ul><ul><li>Promote the work you’re doing </li></ul>
    8. 8. SVUK and social media <ul><li>http:// twitter.com/svuknews </li></ul><ul><li>http://www.youtube.com/user/SVUK100 </li></ul><ul><li>Other sites to consider: </li></ul><ul><ul><li>http://issuu.com/ </li></ul></ul><ul><ul><li>http://www.slideshare.net/ </li></ul></ul>
    9. 9. Where do you want to be online?
    10. 10. Social media & personal strengths <ul><li>You’ve been looking at personal strengths today </li></ul><ul><li>When you think about using social media – think of your strengths </li></ul><ul><li>Only use those tools which suit your personality and strengths </li></ul><ul><li>Eg. Some people use all the bells and whistles on their mobile phone, others just use it for texting – it’s the same with how you use social media sites </li></ul>
    11. 11. Personal use of social media
    12. 12. Principles to remember – for yourself and for SVUK’s business <ul><li>Social media is: </li></ul><ul><ul><li>Social – you are interacting with people, not machines </li></ul></ul><ul><ul><li>For sharing – sharing ideas, information, learning </li></ul></ul><ul><ul><li>For conversation – with people interested in the same topics as you </li></ul></ul>
    13. 13. 3 Golden rules <ul><li>Don’t be afraid! </li></ul><ul><ul><li>Go for it, don’t be timid, you just have to give it a try. </li></ul></ul><ul><li>Don’t be stupid! </li></ul><ul><ul><li>Don’t write anything you’d be embarrassed for a loved one or your boss to read! </li></ul></ul><ul><li>Be yourself! </li></ul><ul><ul><li>be authentic, people can spot a fake. </li></ul></ul>

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