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Branding Women in Technology Forum

Branding Women in Technology Forum



Presentation for the Women in Technology Forum, May 9, 2013

Presentation for the Women in Technology Forum, May 9, 2013



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    Branding Women in Technology Forum Branding Women in Technology Forum Presentation Transcript

    • Personal BrandingBret L. Simmons, Ph.D.Women InTechnology ForumMay 9, 2013
    • College of BusinessCorporate Partners• Microsoft Licensing• Intuit• Arvato Bertlesmann• Barrick Gold Corp.• CaesarsEntertainment• Electronic EvolutionTechnologies• Employer’s Insurance• Port of Subs• Wells Fargo• Sierra Nevada Corp.
    • January 24, 2014
    • Main Points Today1. Personal branding is a hugeopportunity and responsibility2. We are all ambassadors of ourincreasingly social businesses3. Differentiate your personal brand bydemonstrating professional discretion
    • Personal BrandIf people don’t selectyou, spread the wordabout you, or pay apremium for yourservices, it’s because theydon’t recognize your value.(Seth Godin)
    • ValueWhat you can do uniquelywell to help othersaddress issues or solveproblems that matter tothem.
    • Personal Brand1.Who are you?2.Who do you want tohelp?3.How do you want to helpthem?
    • New business cardwww.bluehost.com
    • New business card1. Associate your name and facewith your value2. Create content andconnections that will get youindexed and ranked for yourname and value
    • Be clear, not cute
    • Social MediaYou must be personal and conversant
    • Lead with valueWrap the personal around your value
    • Professionally PersonalEverything you do reflects on your business
    • Never trust any site toprotect your privacy
    • • Never post anything, anytime, anywherethat you would not be comfortable withanyone seeing.• If it were posted on the wall of youroffice, would it make any of yourcolleagues, customers, or employeesuncomfortable? If so, don’t post it onlineOperational Privacy
    • Operational Privacy• The sooner you behave as if youhave no privacy online, the moreeffective you will be• Use your personal brand online tobuild bridges, not walls
    • Professional DiscretionJust because you canpost, comment, share, like, etc.does not mean that you should.
    • Brand: Name, Picture, Purpose• E-mail• Linkedin• Blog• Twitter• Facebook• Other (Pinterest)
    • Bret.simmons@gmail.combret@bretlsimmons.com
    • We don’t need Facebook toauthenticate our lives
    • Summary• Social business is here to stay.• Strategic imperative to immerseyourself in the process• Start now, don’t quit• Taking control of your online brand isgood for your career and yourcompany
    • Questions?
    • Bret L. Simmons, Ph.D.www.bretlsimmons.comBret.simmons@gmail.com(775) 336-9576