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Personal BrandingBret L. Simmons, Ph.D.Women InTechnology ForumMay 9, 2013
College of BusinessCorporate Partners• Microsoft Licensing• Intuit• Arvato Bertlesmann• Barrick Gold Corp.• CaesarsEnterta...
January 24, 2014
Main Points Today1. Personal branding is a hugeopportunity and responsibility2. We are all ambassadors of ourincreasingly ...
Personal BrandIf people don’t selectyou, spread the wordabout you, or pay apremium for yourservices, it’s because theydon’...
ValueWhat you can do uniquelywell to help othersaddress issues or solveproblems that matter tothem.
Personal Brand1.Who are you?2.Who do you want tohelp?3.How do you want to helpthem?
New business cardwww.bluehost.com
New business card1. Associate your name and facewith your value2. Create content andconnections that will get youindexed a...
Be clear, not cute
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Professionally PersonalEverything you do reflects on your business
Never trust any site toprotect your privacy
• Never post anything, anytime, anywherethat you would not be comfortable withanyone seeing.• If it were posted on the wal...
Operational Privacy• The sooner you behave as if youhave no privacy online, the moreeffective you will be• Use your person...
Professional DiscretionJust because you canpost, comment, share, like, etc.does not mean that you should.
Brand: Name, Picture, Purpose• E-mail• Linkedin• Blog• Twitter• Facebook• Other (Pinterest)
Bret.simmons@gmail.combret@bretlsimmons.com
We don’t need Facebook toauthenticate our lives
Summary• Social business is here to stay.• Strategic imperative to immerseyourself in the process• Start now, don’t quit• ...
Questions?
Bret L. Simmons, Ph.D.www.bretlsimmons.comBret.simmons@gmail.com(775) 336-9576
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
Branding Women in Technology Forum
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Branding Women in Technology Forum

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Presentation for the Women in Technology Forum, May 9, 2013

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Transcript of "Branding Women in Technology Forum"

  1. 1. Personal BrandingBret L. Simmons, Ph.D.Women InTechnology ForumMay 9, 2013
  2. 2. College of BusinessCorporate Partners• Microsoft Licensing• Intuit• Arvato Bertlesmann• Barrick Gold Corp.• CaesarsEntertainment• Electronic EvolutionTechnologies• Employer’s Insurance• Port of Subs• Wells Fargo• Sierra Nevada Corp.
  3. 3. January 24, 2014
  4. 4. Main Points Today1. Personal branding is a hugeopportunity and responsibility2. We are all ambassadors of ourincreasingly social businesses3. Differentiate your personal brand bydemonstrating professional discretion
  5. 5. Personal BrandIf people don’t selectyou, spread the wordabout you, or pay apremium for yourservices, it’s because theydon’t recognize your value.(Seth Godin)
  6. 6. ValueWhat you can do uniquelywell to help othersaddress issues or solveproblems that matter tothem.
  7. 7. Personal Brand1.Who are you?2.Who do you want tohelp?3.How do you want to helpthem?
  8. 8. New business cardwww.bluehost.com
  9. 9. New business card1. Associate your name and facewith your value2. Create content andconnections that will get youindexed and ranked for yourname and value
  10. 10. Be clear, not cute
  11. 11. Social MediaYou must be personal and conversant
  12. 12. Lead with valueWrap the personal around your value
  13. 13. Professionally PersonalEverything you do reflects on your business
  14. 14. Never trust any site toprotect your privacy
  15. 15. • Never post anything, anytime, anywherethat you would not be comfortable withanyone seeing.• If it were posted on the wall of youroffice, would it make any of yourcolleagues, customers, or employeesuncomfortable? If so, don’t post it onlineOperational Privacy
  16. 16. Operational Privacy• The sooner you behave as if youhave no privacy online, the moreeffective you will be• Use your personal brand online tobuild bridges, not walls
  17. 17. Professional DiscretionJust because you canpost, comment, share, like, etc.does not mean that you should.
  18. 18. Brand: Name, Picture, Purpose• E-mail• Linkedin• Blog• Twitter• Facebook• Other (Pinterest)
  19. 19. Bret.simmons@gmail.combret@bretlsimmons.com
  20. 20. We don’t need Facebook toauthenticate our lives
  21. 21. Summary• Social business is here to stay.• Strategic imperative to immerseyourself in the process• Start now, don’t quit• Taking control of your online brand isgood for your career and yourcompany
  22. 22. Questions?
  23. 23. Bret L. Simmons, Ph.D.www.bretlsimmons.comBret.simmons@gmail.com(775) 336-9576
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