ThatJeffSmith and DBAKevlar, (aka Jeff Smith and Kellyn Pot’Vin
Gorman of Oracle)
You Do ‘Oracle Stuff’
Does Twitter have anything to offer me?
Oracle Professionals are Here
Some Oracle Folks…
(Ask) Tom Kyte
People whoPeople who
can helpcan help
Why Social Media is Important
Develop a Professional Network
Share & Contribute
Create & Manage Online Persona
“Your network is your NET WORTH”
- -- smart person 2008?
Jobs & careers took to next level via Twitter
Solve real problems OR Help real people
People ‘know’ us before they meet us IRL –
easier to get accepted to speak at
Suggested Best Practices
Decide type of social media presence/online
persona you want to present.
But be authentic, find your ‘voice’
Separate personal and professional
Know what’s appropriate for each network
Privacy settings for personal as appropriate
Branding is Important
So Don’t Be the Egg!
Don’t tie yourself to a brand or tech
Be your OWN brand, e.g. DBAKevlar
Give people a REASON to follow you
Include a LINK
Women and Social Media
Use privacy settings to protect personal accounts/profiles.
Mute anyone who provides only negative commentary to
social media feeds.
Block anyone IMMEDIATELY who makes you
uncomfortable or threatens.
Report anyone who is abusive, but do NOT reply or
respond to them .
Your social media presence is not online for others to abuse.
How Often Should I Tweet?
How often do you have something
interesting to say or share?
It’s Ok to have fun
Don’t force it
Probably > 1-2x a day
< 100x a day
Can I Mix Biz & Pleasure?
All work makes Jeff a dull boy
Only tweeting ‘work stuff’ might be safer,
but it’s wouldn’t be authentic – for me
Make it easy for followers to decide if
they like you or not
What to Tweet?
Don’t try too hard
Just jump into a
conversation – it’s how
Use Hashtags – people
I HAVE TO TWEET FOR WORK
You probably won’t be very good at it
Empower your outgoing and SOCIAL
people to represent your organization
Being on social won’t make you social –
Don’t Worry about Followers
Especially if you don’t tweet very much!
Worry more about following people that
Better at your job
Who Do I Follow?
I made you a list!
181 folks or so who are active and
associated with Oracle
What Twitter App?
Twitter.com works just fine for most
I like YoruFukurou (Macs Only)
Fun to say!
Not Just Twitter!
We are out there – listening, helping