Enabling effective communication and sharing of ideas and best practices within a large organization can be a challenge. As Part of Sprinklr's Social @ Scale event, 8 April 2014, I was asked to share how we tackled it at EY. I shared the story of how I introduced our Social Media Network, and how we continue to use it to share with and learn from a community of 650+ professionals with an active interest in the topic. Learn the three simple communication channels we use, and the key principles that keep our diverse, global community of busy people engaged and sharing. Upcoming Sprinklr events: http://www.sprinklr.com/resources/sprinklr-events/ These are my personal experiences and opinions. No relationship between Sprinklr and EY is implied.

1. © 2014 Sprinklr. All rights reserved.
Social media collaboration
within a complex
organization

2. © 2014 Sprinklr. All rights reserved.
Collaboration best practices
Brendan Dodds
Global Social Media Product Manager, EY
Social @ Scale, 8 April 2014

3. © 2014 Sprinklr. All rights reserved.

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Complexity at scale

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The journey
Source:

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The reality
%$*&!

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A solution at EY – the External Social Media Network

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The network unites the functions around shared goals
Recruitment
PR
Digital
Risk Mgmt
(and
whoever
else I’ve
missed)
Knowledge /
SMI
Client
serving
Marketing
xSMN

9. © 2014 Sprinklr. All rights reserved.
Webcasts
NewsletterCommunity
xSMN
Three communication channels

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About
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Useful links
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exercitation
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pariatur.
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From the community
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New social media profiles
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Calendar
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Why am I receiving this?
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eiusmod tempor incididunt ut labore.
Top stories: news and
features
Newly deployed profiles, to
drive awareness and sharing
Recent activity in the
community
Called “Newslettr” – a nod
to the convention of
dropping a vowel
Featured content
About this newsletter and
subscription info
Calendar of upcoming
training, webcasts and more
Social media guidelines
and other resources
Monthly newsletter

11. © 2014 Sprinklr. All rights reserved.
Community

12. © 2014 Sprinklr. All rights reserved.
Bi-monthly webcasts
Guest presenters
Rotating timezones
150+ participants
Live chat
Sample agenda:
•Latest news
•The rise of the social enterprise
•Making a statement with EYVoice
•YouTube: Destination or depository?
•To blog or not to blog? Lessons from pilots
•Q&A
Content to be
reused:
•Timed agenda
•Audio files
•Slides
•Transcript
•Captured chat
INPUT OUTPUT

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• “Gets better and better each time! The topics today were terrific”
• “This has become a super-valuable hour of information relevant to nearly every marketer at EY”
• “So incredibly funny and refreshing … I'm still laughing today”
• “Awesome job, great session. Very impressive to see the quality of the work going on”
• “This is great stuff”
• “Enlightening and well-run … I had no idea we were this advanced in our use of social media”
• “Great food for thought for future application”
We’ve had great feedback from members

14. © 2014 Sprinklr. All rights reserved.
The formula that works for us:
1. Hyper-accessible
2. Community focused
3. Playful

15. © 2014 Sprinklr. All rights reserved.
Thanks
@BrendanDodds
linkedin.com/in/BrendanDodds