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2015
From Lean Experiments
To Successful
Productization!
Rekha Joshi, Intuit
14 Oct. 2015
#GHC15
2015
2015
Work: As We Know It
2015
Released Failures Are Expensive
But pre-release
failures can be a
valuable step toward
success!
2015
Success: an Ambiguous Word
Hmm, success …
Achieving scalable, available, efficient
solutions …
Millions of transactio...
2015
Every Product Has Its Own Definition
2015
What They Have In Common
Striving for a high success rate If failure, low impact
2015
The Lean Experimentation Model
• Compare metrics to
hypotheses
• Get to root cause
• Savor the surprises
• Write down...
2015
Slice the Problem Into Smaller Tasks
2015
Use Continuous Integration to Move Fast
2015
Make It Easy for Customers to Provide Feedback
2015
Be Flexible About Changing Direction
2015
Customer Sign-off is the Definition of Done
2015
Example: Lean Experiment on Mobile
Stage 0: Let’s build an inventory billing app
Stage 1: Bluetooth printing; get it ...
2015
Example: Lean Experiment in Cloud
Stage 0: Let’s create a A/B testing product
Stage 1: Get it working for one set of ...
2015
Lean Experiment Your Way to Success!
2015
Got Feedback?
Rate and review the session on our mobile app
Download at http://ddut.ch/ghc15
or search GHC 2015 in th...
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From Lean Experiments To Successful Productization! #GHC15

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Intuit's Rekha Joshi talks about how every product has its own definition at the 2015 Grace Hopper Celebration of Women in Computing .

Published in: Engineering
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From Lean Experiments To Successful Productization! #GHC15

  1. 1. 2015 From Lean Experiments To Successful Productization! Rekha Joshi, Intuit 14 Oct. 2015 #GHC15 2015
  2. 2. 2015 Work: As We Know It
  3. 3. 2015 Released Failures Are Expensive But pre-release failures can be a valuable step toward success!
  4. 4. 2015 Success: an Ambiguous Word Hmm, success … Achieving scalable, available, efficient solutions … Millions of transactions per second … A huge customer base …
  5. 5. 2015 Every Product Has Its Own Definition
  6. 6. 2015 What They Have In Common Striving for a high success rate If failure, low impact
  7. 7. 2015 The Lean Experimentation Model • Compare metrics to hypotheses • Get to root cause • Savor the surprises • Write down the Leap of Faith Assumptions • Select metric and test method • Declare the numeric hypothesis you expect to achieve • Design it to be fast and frugal • Collect behavioral data
  8. 8. 2015 Slice the Problem Into Smaller Tasks
  9. 9. 2015 Use Continuous Integration to Move Fast
  10. 10. 2015 Make It Easy for Customers to Provide Feedback
  11. 11. 2015 Be Flexible About Changing Direction
  12. 12. 2015 Customer Sign-off is the Definition of Done
  13. 13. 2015 Example: Lean Experiment on Mobile Stage 0: Let’s build an inventory billing app Stage 1: Bluetooth printing; get it working for one set of customers (hardware stores) Stage 2: Change direction – customer needs export of transactions for accounting Stage 3: Customer feedback – need email/SMS preferences Stage 4: Let’s expand to other types of customers (food vendors) Stage 5: Success for market segment Inventory billing app for small business
  14. 14. 2015 Example: Lean Experiment in Cloud Stage 0: Let’s create a A/B testing product Stage 1: Get it working for one set of customers (TurboTax Online) Stage 2: Customer feedback – works for them! Stage 3: Customer feedback – needs advanced segmentation, mutual exclusions on experiments, more features Stage 4: Change direction – need scalability/reliability/availability  move to AWS Stage 5: Let’s expand to other products (QuickBooks Online) Stage 6: Let’s make it personalized with real-time A/B testing based on decision models Personalized A/B testing platform
  15. 15. 2015 Lean Experiment Your Way to Success!
  16. 16. 2015 Got Feedback? Rate and review the session on our mobile app Download at http://ddut.ch/ghc15 or search GHC 2015 in the app store

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