Steve presents with Sitecore’s Digital Marketing and Communications Consultant, Paul Fennemore, to take a look at using Sitecore personalisation rules, content and calls to action to personalise a user journey and boost conversions.

1. Welcome to…

2. Using visitor intent and Sitecore personalisation to increase engagement and conversionsSitecore personalisation rules, content and calls to action to personalise a user journey and boost conversions. Steven Shaw // Branded3Paul Fennemore // Sitecore

3. Personalisation
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6. CustomerJourney
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7. Value the Engagement
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13. A case study:
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14. Inferred Visitor Intent

15. Explicit Visitor Intent

16. Explicit Visitor Intent

17. Explicit Visitor Intent

18. Explicit Visitor Intent

19. In this easyJetexample, personalisation
delivered an increase of bookings in excess of
20%
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20. Explicit Visitor Intent
Sitecore powered
Website goes live
FTSE 100
easyJet Vs. Ryanair – Share Price
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21. Explicit Visitor Intent
Sitecore powered Website goes live
easyJetVs. Ryanair –Search Visibility
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22. Explicit Visitor Intent
MichealO’Learey: “easyJetwiped the floor with us”
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24. Inchcape Toyota–Search Visibility
Sitecore powered Website goes live

25. Evolution comes from learning and
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26. The new X-File
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27. Visitor Path Analyser
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28. Final thought …
A.What 3 visitor profiles would you give to your site?
B.What site elements would you personalise?
C.What’s stopping you?
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29. Thank you from
steve.shaw@branded3.com @greygornBranded3.com @Branded_3
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