This document outlines creative services for advertising campaigns, including banner ads, video ads, landing pages, and email design. The creative process involves four stages - concept, design, build, and improve. Standard ad sizes and custom sizes are supported. Landing page and confirmation page design helps optimize conversion. Email templates are created for player and partner communication. The goal is to design engaging ads and pages that increase click-through and conversions.

1. CREATIVE SERVICES

2. Table of contents
1. Introduction
2. IAB Banners Ads
3. Custom Banner Ads
4. Video Ads/Promos
5. Landing Pages
6. Confirmation Pages
7. Email Copy and Design

3. Introduction
Having great advertising is vital for any
game, if you players don't click on your
ads then they are not going to play them
either.
We develop creative via four key stages,
Concept, Design, Build, Improve.
Each stage has client improvement to
ensure creative designs are within brand
guidelines and communicate the correct
messages. All creative design will be
worked on by a designer and art director
to ensure the highest quality of output.

4. Build
Concept
Design
Improve
Introduction
Our team concepts different creative for
you to choose
The chosen concept is developed and
design for storyboard stage
Once design approved is signed off,
creative is built for different sizes,
formats and localized.
The key part of the project for us is to
continually improve creative to increase
click through rate (CTR)
iQU have built banners for 100's of game
developers and are skilled at knowing
what to include to encourage players to
click and start playing games.

5. The most common used sizes online
these banners will drive the majority of
players.
IAB Banners Ads

6. IAB Banners Ads
Ad Unit
Medium Rectangle
Leaderboard
Small Leaderboard
Wide Skyscraper
Skyscraper
Medium Square Box
Site Skin
Dimensions
300x250
728x90
468x60
160x600
120x600
200x200
336x768 (left and right)
iQU provides different versions based on
file size limits and languages needed.
A/B testing to mesure performance of
the creative.

7. Custom Banner Sizes
Many sites have created their own ad
placement sizes and these often results
in a much higher CTR and conversion
rate so are well worth the investment.

8. Custom Banner Sizes
iQU will analyze the value of the potential deal and if high potential we
will create banners amended from the approved IAB banners.
1900px
1300px

9. Custom Banner Sizes
1900px
1300px
iQU will analyze the value of the
potential deal and if high potential we will
create banners amended from the
approved IAB banners.

10. VideoAds/Promos
Video Ads must be part of any suite of
advertising creative. Ads should be to
the point, engage the user and
encourage them to find out more
about the game.

11. Web and Mobile video ads
VideoAds/Promos

12. Landing pages
Improving your landing pages reduce
your CPM / CPC / CPA costs
and a good landing page is often
the difference between a
good and bad campaign.

13. Landing pages
CREATIVE SUGGESTIONS
Based on best practices of layouts
of high convertion pages
LANDING PAGE ANALYSIS
UX SUGGESTIONS
We analyse the flow
and user experience by
simulation what the player
has to do before gets registered
Some text here

14. Landing pages
CREATIVE SUGGESTIONS
Based on best practices of layouts
of high convertion pages
Landing Page Analysis
UX SUGGESTIONS
We analyse the flow
and user experience by
simulation what the player
has to do before gets registered
Some text here

15. Landing pages
iQU analyze your current page and
provide suggestions. We can then
provide various services based on your
needs including
Webpage
Development
Creative / UX
Design
Localization
Some text here
Some text here
Client or iQU provides hosting for
landing pages
For any territory your page is localized

16. Landing pages
467 407 339 485 271 153
754
5,122 5,249 5,653
-
2,000
4,000
6,000
Sept 9 - Sept
15
Sept 16 - Sept
22
Sept 23 - Sept
29
Sept 30 - Oct 6 Oct 7 - Oct 13 Oct 14 - Oct
18
Oct 18 - Oct
20
Oct 21 - Oct
27
Oct 28 - Nov 3 Nov 4 - Nov 10
AFTERBEFORE

17. Confirmation pages
As with landing pages we know what works here
and the key is to guide the player seamlessly into
the game where they can start playing.
The page should avoid barriers and hurdles and
use real estate to educate about the game and
what they player should expect.

18. Confirmation pages
LANDING PAGE
As with landing pages we know what works
here and the key is to guide the player
seamlessly into the game where they can
start playing
CONFIRMATION PAGE
The page should avoid barriers and hurdles
and use real estate to educate about the
game and what they player should expect.
Single Opt in flow

19. Confirmation pages
LANDING PAGE
As with landing pages we know what works
here and the key is to guide the player
seamlessly into the game where they can
start playing
CONFIRMATION PAGE
The page should avoid barriers and hurdles
and use real estate to educate about the
game and what they player should expect.
Single Opt in flow

20. Email Copy and Design
Let our copywriters and designers create
email templates for you to use.

21. Email Copy and Design
Different messages will be needed for each
segment of your player group and for different
stages of the game, we can create multiple
templates with different creative executions
that encourage the highest possible
engagement.
Player Communication

22. Email Copy and Design
If you are managing various advertising partners you will need to communicate with them. We can create all the
emails you need to communicate with them so that you streamline your management time.
Partner Communication
Welcome e-mail Offer status update

23. Creative Services Overview
VideoAds/PromoIAB BannerAds Custom BannerAds Landing Pages Confirmation Pages Email Copy and Design

24. THANKYOU FOR
READING
iQU.com

25. Landing pages
CREATIVE / UX SUGGESTIONS
Some text here
CONCEPT AND DESIGN
Some text here
WEBPAGE DEVELOPEMENT
You or iQU hosts your page
LOCALIZATION SERVICES
For any territory your page is localized

26. Landing pages
CREATIVE / UX SUGGESTIONS
Some text here
CONCEPT AND DESIGN
Some text here
WEBPAGE DEVELOPEMENT
You or iQU hosts your page
LOCALIZATION SERVICES
For any territory your page is localized
We will analyze your current page and provide suggestions.
We can then provide various services based on your needs including

27. - Build- Concept - Design - Improve
Our team concepts different
creative for you to choose from
Introduction

28. Introduction
- Design- Concept - Build - Improve
The chosen concept is developed
and design for storyboard stage

29. Introduction
- Design- Concept - Build - Improve
Once design approved is signed
off, creative is built for different
sizes, formats and localized.

30. Introduction
- Design- Concept - Build - Improve
The key part of the project for us
is to continually improve creative
to increase click through rate
(CTR)