... a SlideShare audio enhanced presentation from John Moore of Brand Autopsy ... first presented in May 2006 ******************** Which came first ... Word-of-Mouth Marketing or Marketing worthy of Word-of-Mouth? It's similar to the age-old question of which came first--the Chicken or the Egg? This particular question has Creationists going up against Evolutionists in heated debates. Same goes for Word-of-Mouth Marketing where in one corner you have WOM Creationists and in the other corner you have WOM Evolutionists debating which method is best. johnmoore, the marketing medic from the Brand Autopsy Marketing Practice, adds his unique perspective to this raging debate by dissecting the differences between Creationist WOM and Evolutionist WOM.

1. Creationist WOM Evolutionist WOM OR First delivered in May 2006

2. Which came first?

3. Which came first?

6. Creationism Evolutionism

7. Which came first? Marketing, Worthy of WOM Word-of- Mouth Marketing OR

8. Creationist WOM Evolutionist WOM

9. Creationist WOM CORE BELIEF Creationist WOM

10. Creationist WOM CORE BELIEF Creationist WOM WOM can be an “artificially amplified” marketing occurrence

11. Creationist WOM WOM can be an “artificially amplified” marketing occurrence CORE BELIEF Creationist WOM CAPTURE ATTENTION

12. Creationist WOM CAPTURE ATTENTION

13. Marfa, TX | population 2,121 Creationist WOM CAPTURE ATTENTION

14. Creationist WOM CAPTURE ATTENTION

15. Creationist WOM CAPTURE ATTENTION

16. Creationist WOM CAPTURE ATTENTION

17. Creationist WOM CAPTURE ATTENTION

18. Creationist WOM CAPTURE ATTENTION

19. Creationist WOM CAPTURE ATTENTION

20. Creationist WOM CAPTURE ATTENTION

21. Creationist WOM CAPTURE ATTENTION

22. Creationist WOM CAPTURE ATTENTION

23. Creationist WOM CAPTURE ATTENTION

24. Evolutionist WOM CORE BELIEF Evolutionist WOM

25. Evolutionist WOM WOM is a “naturally occurring” marketing phenomenon CORE BELIEF Evolutionist WOM

26. Evolutionist WOM CORE BELIEF Evolutionist WOM GARNER INTENTION WOM is a “naturally occurring” marketing phenomenon

27. Evolutionist WOM GARNER INTENTION

28. Evolutionist WOM GARNER INTENTION

29. Evolutionist WOM GARNER INTENTION

30. Evolutionist WOM GARNER INTENTION

31. Evolutionist WOM GARNER INTENTION

32. Evolutionist WOM GARNER INTENTION

33. Evolutionist WOM GARNER INTENTION

34. Evolutionist WOM GARNER INTENTION

35. Evolutionist WOM GARNER INTENTION

36. Evolutionist WOM GARNER INTENTION

37. Evolutionist WOM GARNER INTENTION method

38. Evolutionist WOM GARNER INTENTION

39. Evolutionist WOM GARNER INTENTION

40. Evolutionist WOM GARNER INTENTION

41. Evolutionist WOM GARNER INTENTION

42. Evolutionist WOM GARNER INTENTION

43. Evolutionist WOM GARNER INTENTION

44. Evolutionist WOM Creationist WOM

45. Creating awareness versus building preference Evolutionist WOM Creationist WOM

46. A matter of what a business did versus what a business does Evolutionist WOM Creationist WOM

47. Making the WOM activity remarkable versus making the product remarkable Evolutionist WOM Creationist WOM

48. Making up a story versus telling the story Evolutionist WOM Creationist WOM

49. WOM is just a marketing issue versus always being a business issue Evolutionist WOM Creationist WOM

50. THE LINE DOT

51. DOT Creationist WOM

52. THE LINE DOT Evolutionist WOM Creationist WOM

53. Creationist WOM Evolutionist WOM

54. John Moore www.brandautopsy.com