Microsite Content Sharing with Boulder Logic Published Pages
Microsite Content SharingWith Boulder Logic Published Pages™1
Why Customer References?5.165.115.094.884.874.74.464.354.254.234.053.63Reference from the providers customersEvents (in person and virtual)Provider web sitesContact from the providerSales presentationsWhite papersWork-releated communitiesDigital mediaBrochures & marketing literatureAdvertisingPress publicationsNewlettersDirect mail (printer/mailed)n=902 Source: Gartner: August 2010 “How to Manage a Customer Reference Program”In response to How effective are these marketing activities in influencing your preference to purchasefrom one type of IT provider over another? (1=Not at all effective, 7=Extremely effective)2
2012 Boulder Logic Customer Survey:Top 10% of sales reps use customer references onaverage twice as often as the restEarly, proactive use of customer references makessalespeople appearassured, confident, consultativeLate, reactive use of customer references canmake the company appear unprepared, defensiveand ultimately will lead to sales cycle delaysWhy Customer References?
Introduction to Boulder LogicPublished Pages™Boulder Logic Published Pages™makes it simple for salespeople toproactively deliver customerreference marketing content onpersonalized microsites that trackwhen a prospect visit and/or shares.
Sales select artifacts and apersonal message for theirprospect from thereference searchThe prospect receivesa private URL via emailor in an RFP responseBoulder Logic tracksprospect visitor andnotifies Sales to follow up123
1. Easily find the right reference materialA single search returns all matching customers and at the same time highlightscontent matching the desired criteria.2. Quickly customize content that is instantly trackedSalespeople are able to pick their own combination of materials that best fit theiropportunity. They are notified when visitors access the content so they canrespond quickly.3. Create a professional first impressionSalespeople can personalize branded templates while maintaining a consistentcorporate look and feel.4. Reserve the use of live references for the most important dealsThe use of existing content is encouraged to reduce the number of times livecustomer activity is used. This way, salespeople can save critical live interactionsfor when they are needed most.5. Measure the resultsPages and content distributed can be easily tracked to better understand theirimpact and improve results.Why Published Pages?
Microsite Design Adjusts toMobile Devices AutomaticallyThe page is immediatelyavailable on the web.Imagine with your ownbranding!
DEAR MASON,THANK YOU FOR TAKING THE TIME TOREVIEW THESE CASE STUDIES THAT ISELECTED FOR YOU.I BELIEVE YOU’LL FIND THEM TO BE AVERY CLOSE MATCH TO WHAT YOUARE TRYING TO ACCOMPLISH ATCAMBIRA.PLEASE LET ME KNOW IF YOU NEEDANY FURTHER ASSISTANCE.SINCERELY,DENISE ST, DENISIRON MOUNTAIN SALES555 – 555 – 5555DENISE.STDENIS@IRONMOUNTAIN.COMSOLUTION EXAMPLES FOR CAMBIRACUSTOMER STORIES SELECTED EXCLUSIVELY BY DENISE ST. DENISPREPARED DECEMBER, 28 2011 - AVAILABLE UNTIL JANUARY 31, 2012
For answers to your questions, contact yourBoulder Logic account manager, or call800.715.1910You can also email email@example.comQuestions, contact us!