B2B Strategy CaseHelden Van . NuTodays Heroes of SMEClient Personnel: Tom MartinBohemia Personnel: Marco de Boer Bas Huissen Tom Lawrence
SituationHelden Van . Nu is a new Fibre Optics service provider thatoffers everything around ICT for small and medium enterprises.Most SME owners make use of multiple providers: one for thephone, one for the payment machine, one for data storage andone for the internet connection. This is expensive but...“How can you get SME owners to change service providerin their most important part of business: being connected?”
Target• Create a brand that evokes associations with direct, local, service-oriented, progressive and reliability in terms of technique.• The brand has to feel accessible and associated with the same character as the target group.Target group• Dutch SME entrepreneurs with an office or shop.
StrategyThe founders of this company are entrepreneurs themselves,in one of the kick-off meetings, they modestly stated that‘entrepreneurs are today’s heroes’. SME entrepreneurs who havetheir own business, chose their market and simply started oneday. For many it’s an insecure life, yet they provide thousandsof jobs; these are the real Heroes of Today. As an entrepreneur,you want to focus on your company. Helden Van . Nu is therefor SME’s to take their ICT troubles out of their hands.They are their partners, not just another supplier.
ConceptThere’s only a today when there’s a yesterday, the style andapproach had to be solid. Todays Heroes are not coming froma comic strip. Todays Heroes have a history in Fibre Optic andreally know what they are talking about. The use of 1950’sphotography reﬂects this security.Helden Van . Nu
WebsiteDesign inspired by traditionalnewspaper grids, easilymanaged with CMS.
Results.... Helden Van . Nu received an overwhelming increase in sales..they moved office and have expanded their team.. they aretaking several cities by storm.In 2012 they even launched consumer products.
Embrace the New.For more information:Hugo Kalf firstname.lastname@example.orgKyra Roest email@example.comBohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands+31 20 42 33 555bohemiaamsterdam.com