Bohemia Amsterdam developed the strategy and brand identity for Helden van Nu, Todays Heroes.

1. B2B Strategy Case
Helden Van . Nu
Todays Heroes of SME
Client Personnel: Tom Martin
Bohemia Personnel: Marco de Boer
Bas Huissen
Tom Lawrence

2. Situation
Helden Van . Nu is a new Fibre Optics service provider that
offers everything around ICT for small and medium enterprises.
Most SME owners make use of multiple providers: one for the
phone, one for the payment machine, one for data storage and
one for the internet connection. This is expensive but...
“How can you get SME owners to change service provider
in their most important part of business: being connected?”

3. Target
• Create a brand that evokes associations with direct, local,
service-oriented, progressive and reliability in terms
of technique.
• The brand has to feel accessible and associated with the
same character as the target group.
Target group
• Dutch SME entrepreneurs with an office or shop.

4. Strategy
The founders of this company are entrepreneurs themselves,
in one of the kick-off meetings, they modestly stated that
‘entrepreneurs are today’s heroes’. SME entrepreneurs who have
their own business, chose their market and simply started one
day. For many it’s an insecure life, yet they provide thousands
of jobs; these are the real Heroes of Today. As an entrepreneur,
you want to focus on your company. Helden Van . Nu is there
for SME’s to take their ICT troubles out of their hands.
They are their partners, not just another supplier.

5. Concept
There’s only a today when there’s a yesterday, the style and
approach had to be solid. Todays Heroes are not coming from
a comic strip. Todays Heroes have a history in Fibre Optic and
really know what they are talking about. The use of 1950’s
photography reflects this security.
Helden Van . Nu

6. Visuals
Helden Van . Nu

7. Information Leaflet
Handouts on the several
packages provided by Helden.

8. Corporate Stationery
Communications with the look
and feel of the brand essence.

9. Adverts
Aimed at the 2 different
target groups.

10. Website
Design inspired by traditional
newspaper grids, easily
managed with CMS.

11. Results
.... Helden Van . Nu received an overwhelming increase in sales..
they moved office and have expanded their team.. they are
taking several cities by storm.
In 2012 they even launched consumer products.

12. Embrace the New.
For more information:
Hugo Kalf hugo@bohemiaamsterdam.com
Kyra Roest kyra@bohemiaamsterdam.com
Bohemia Amsterdam
Sint Pieterspoortsteeg 23a
1012HM Amsterdam, Netherlands
+31 [0]20 42 33 555
bohemiaamsterdam.com