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B2C Design Oil & Vinegar


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Bohemia Amsterdam developed the approach, design and execution of the End Of Year brochure for Oil & Vinegar. The brochure for the Dutch, Belgium and German market contains 7 recipes for a sparkling Christmas diner with O&V ingredients.

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B2C Design Oil & Vinegar

  1. 1. B2C Design Case Oil & Vinegar The Golden Age Brochure Client: Bohemia Amsterdam: Bianca Sweep Esther van Vonderen Marco de Boer Ramiro Amorena Leo Fleury
  2. 2. Situation Every year Oil & Vinegar presents here End Of Year collection with a special European brochure. This brochure for the German, Belgian and Dutch market is supposed to be an inspiration for many buyers and filled with tips and recipes. The US franchisers follow with an online version. Core question: “How do you get people to pick up the brochure, read it and go to the store?”
  3. 3. Target • Sell more products. Target group • Middle and Upper Class consumers mainly women in the larger German, Belgian and Dutch cities.
  4. 4. Strategy We know these are tough times. Indulge yourself with Oil & Vinegar products during the holidays to make your Christmas sparkle. In short... We need to add some richness to our lives.
  5. 5. Concept The rich flavors of Oil & Vinegar can be expressed by hinting towards the rich Golden Age table settings. They were a show piece of the dining room, showing the family’s prosperity in spices and fine wines. The complete brochure should breath the ‘wealth’ that you can reach with Oil & Vinegar products and recipes. Adding social media possibilities makes the brochure contemporary and pushes online awareness of the brand.
  6. 6. Print requirements Max weight: 35 grams Total amount: 1,7 million copies Online implementation for the US market
  7. 7. Visuals Oil & Vinegar The Golden Age Brochure
  8. 8. Cover in three languages
  9. 9. Introduction Cupboard page and amuse recipe
  10. 10. Spread Starters
  11. 11. Centerfold Pinterest page with ‘a 1001 ideas’
  12. 12. Spread Main Dish
  13. 13. Results On request.
  14. 14. Stand out to be noticed. For more information: Hugo Kalf Kyra Roest Bohemia Amsterdam Sint Pieterspoortsteeg 23a 1012HM Amsterdam, Netherlands +31 [0]20 42 33 555