B2B Design case for ANP

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Bohemia Amsterdam redesigned the corporate identity for ANP, the Dutch news agency.

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B2B Design case for ANP

  1. 1. B2B Design Case ! ANP The Essence of Quality ! Client: Bohemia Personnel: ANP Marco de Boer Ramiro Amorena Leo Fleury
  2. 2. Situation ANP (Netherlands national news agency) is the most important news supplier in The Netherlands. It provides news coverage for the Dutch daily newspapers, radio, television and the internet. ANP’s general news service supplies a steady flow of news stories, infographics and photographs from across the country and around the world, 24 hours a day, 7 days a week. ANP meets the highest standards of quality and reliability in providing complete coverage of events.
  3. 3. Assignment Clean up the current ANP identity and provide the tools to execute the new and updated corporate style in all necessary material. The new identity should portrait quality and the essence of news. ! Things to do: • define rules for id • add color • standardize font usage
  4. 4. Visuals ! The Essence of Quality ! ! ! ! ! Corporate material Style guide Email signature Special items
  5. 5. X X/2 X/2 4 mm Free space to save around the logo Minimum height: 4 mm Defining rules minimal space around logo and minimal height of logo
  6. 6. The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. The quick brown fox jumps over the lazy dog. THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. Lucida Times New Roman Standardize Fonts from Meta to Lucida from Garamond to Times
  7. 7. Pantone Cyan C 100Ca0M 0Y 0K 0R 159G 223B #00FFFF Pantone 422 C 3C 0M 0Y 30K 158R 162G 162B #9EA2A2 Pantone 286 C 100C 66M 0Y 2K 0R 51G 160B #0033A0 Pantone 370 C 100C 66M 0Y 2K 101R 141G 27B #658D1B existing colors added color Add color The added ‘active’ green makes the palet more vivid.
  8. 8. ← ↑ → ↓ ↖ ↘ ↩ ↪↳↵⇞⇟⇡⇠⇢ ⇣⇤⇥⇧⇪≤≥⌃ ⌅⌤⎈⎋⏏✎ �※©®The use of green is limited for activation like buttons and links online and in print.
  9. 9. Corp ID Business cards, Letterhead and Style guide
  10. 10. Corp ID Business cards
  11. 11. Corp ID Footer
  12. 12. Style guide with all rules on how to use the corp ID
  13. 13. Style guide with all rules on how to use the corp ID
  14. 14. Email signature for smartphone and desktop
  15. 15. Special items in line with the corp ID
  16. 16. Special items in line with the corp ID
  17. 17. Be proud to stand out. ! For more information: Marco de Boer marco@bohemiaamsterdam.com ! ! Bohemia Amsterdam Sint Pieterspoortsteeg 23a 1012HM Amsterdam, Netherlands +31 [0]20 42 33 555 bohemiaamsterdam.com

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