During the Bindinc. Program Data Services event on the 31st of March 2015 in EYE Amsterdam, Thomas Birchmeier presented the latest developments of Swisscom within the field of Curation and Recommendation. More information about this presentation or the event: https://bindinc.nl/nieuws/211/summary-bindinc-pds-event-about-curation-and-recommendation#.VSODko48q5I

1. Why metadata enrichment is
important to Swisscom TV 2.0
Thomas Birchmeier | Swisscom TV Development & Technology | March 2015

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https://youtu.be/Bw40_YAcWU8

3. Swisscom facts and figures
Leading Swiss telecom operator.
Covering consumer & business markets.
Services in all TIME markets (Telecom, IT,
Media, Entertainment).
Quality & service leadership positioning:
Best network, best experiences, best service.
Quad-play operator with market shares
from 26% in TV, 51% in BB and up to 60% in
wireless postpaid.
Net revenue in CHF million
14’000
0
10’500
7’000
3’500
9’268
2’116
9’358
2’076
9’586
2’117
11’70311’43411’384
Switzerland
Other countries
2012 2013 2014

4. Swisscom TV facts and figures
Swisscom TV access lines (in ths): 1’165
Swisscom TV 2.0 access lines (in ths): 306
Launch Swisscom TV 2.0: April 2014.
Swisscom TV subscribers in thousand
0
1’000
500
270
521
1’165
1’000
791
Single subscriptions
Bundle subscriptions
2012 2013 2014
1’500
276
724
218
947
Market shares digital TV in Switzerland* in %
26%
Swisscom
2%
Sunrise
32%
upc Cablecom
13%
Satellite
24%
Other cable
3%
Antenna
* Estimate Swisscom

5. 5
The new Swisscom TV 2.0
Over 250 TV channels, thereof 80 in HD.
7 days replay TV on 250 channels.
Unlimited parallel cloud recording - even in the past.
Over 10’000 top films on demand, new video flat rate.
5’000 live sport events per year.
More than 200 radio stations in digital quality.
App Store with your favorite apps.
In-house development, based on Android OS.

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7. 7

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Our promise to our customers
The best content and programs.
Whenever you want. Wherever you are.
Best picture quality.
Intuitive and simple to use.
Best search and discovery.
Sustainable and all-around carefree.
Personalized to my tastes and preferences.

10. There is something for everyone …
More than 250 channels in over three dozen languages.
Over 80’000 programs available within the TV Guide.
Around 30’000 programs to be watched immediately
(7 days replay TV). In addition over 10’000 films on
demand and up to 1’200 hours of recordings.
And yet a constantly expanding number of channels
and films on demand.

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… but how to discover relevant content
Customers are just overwhelmed by the choice
available to them.
Customers are only aware of a fraction of the
content.
Customers need help to find relevant content, and it
has to be right at their fingertips.

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Best content discovery
Detailed program description.
Editorial tips to highlight a selection of todays most
recommended programs.
Personal recommendation that adapt to user
preferences and usage context. 98% activation rate.
Item-to-item recommendation based on similarity.
Easy-to-use search.
Delivering relevant content across multiple devices.

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Metadata enrichment is essential to Swisscom
TV 2.0 for a superior TV experience
The user interface is only as good as the underlying data.
Quality of metadata varies among countries.
Multilingualism in Switzerland.
Season and episode information for recording functions.
Genre information on the basis of personal
recommendations and filter functionalities.
Film ratings to meet our all-around carefree promise.

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Editor‘s choice icon
6 ediorial tips | 6 personal tips
Show all editorial tips

15. 15
Recommended for you icon
3 ediorial tips | 3 personal tips

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15 TV highlights daily
15 today
105 past
15 future

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4 current
8 past
6 future
Personal tips that adapt to usage context

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Grid view

19. Magazine view

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Premium view

21. Bringing all metadata together on the detail page

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Item-to-item recommendation

25. Recordings

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Filter results by category

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Swisscom TV 2.0 drives key usage and
revenue KPIs
Significant increase in customer satisfaction.
Doubling in time shift TV usage - by far higher than
the Swiss average.
Quadruple in Replay usage.
Revenue increase with pay content.

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The overall experience pushes TV usage
Not only the quantity of content matters.
But also the way the content is displayed to your
customers.
Metadata enrichment is crucial for the simple and
inspiring user experience of Swisscom TV 2.0.

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Thank you. Dank u wel.

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Appendix

31. Overview of Vivo Packages
Vivo XL Vivo L Vivo M
Internet
169.-/ Mt.
CHF
139.-/ Mt.
CHF
129.-/ Mt.
CHF
109.-/ Mt.
CHF
89.-/ Mt.
CHF
69.-/ Mt.
CHF
Vivo S Vivo XS Vivo light
1 Gbit/s
100 Mbit/s
200 Mbit/s
40 Mbit/s
50 Mbit/s
10 Mbit/s
20 Mbit/s
4 Mbit/s
10 Mbit/s
2 Mbit/s
5 Mbit/s
1 Mbit/s
TV 2.0 plus
250 channels
7 days replay
1000 hours cloud recording
TV 2.0 basic
250 channels
30 hours replay
30 hours cloud recording
Swissco TV 2.0
Voice CH full flat
LG1 full flat1
CH full flat CH full flat CH full flat CH full flat CH full flat
TV 2.0 light
100 channels
live pause
Available with Swisscom TV 2.0 light, Disocount: 15.-/ month
Without voice, Disocount: 15.-/ month
Monthly price