How to Use A Chainsaw Without Cutting Off Your Leg (and other social media marketing help) Bill Seaver MicroExplosion Media

The tide has come in... January 2004 – less than 2 million blogs January 2005 – 6 million January 2006 – 24 million July 2006 – 50 million March 2007 – 70 million February 2008 – 112 million September 2008 – 133 million Source: Technorati

January 2004 – less than 2 million blogs

January 2005 – 6 million

January 2006 – 24 million

July 2006 – 50 million

March 2007 – 70 million

February 2008 – 112 million

September 2008 – 133 million

People are watching a lot of video... March, 2007: 4.1 billion views March, 2008: 11.5 billion views November, 2008: 12.7 billion March, 2009: 14.5 billion (and the average viewer is watching almost six hours of online video per month now) Source: comScore

March, 2007: 4.1 billion views

March, 2008: 11.5 billion views

November, 2008: 12.7 billion

March, 2009: 14.5 billion

(and the average viewer is watching almost six hours of online video per month now)

Who's using social media? 76% of Americans are using social media 90% - 18-24 years old 84% - 25-34 years old 76% - 35-44 years old 72% - 45-54 years old 62% - 55+ Source: Forrester Research

76% of Americans are using social media

90% - 18-24 years old

84% - 25-34 years old

76% - 35-44 years old

72% - 45-54 years old

62% - 55+

What about social media for business? 34% of Americans believe a company should have a presence in social media. 31% of Americans believe companies should not only be present in social media, but should interact with them as well. 20% of Americans feel a stronger connection and better served by companies when they can interact with them in a social media environment. Source: Cone Business in Social Media Study, 2008

34% of Americans believe a company should have a presence in social media.

31% of Americans believe companies should not only be present in social media, but should interact with them as well.

20% of Americans feel a stronger connection and better served by companies when they can interact with them in a social media environment.

So how do you keep from cutting off your leg?

Online Shift Old Internet was: Controlled Distant Corporate One directional New Internet is: Transparent Informal Collaborative Conversational

Old Internet was:

Controlled

Distant

Corporate

One directional

New Internet is:

Transparent

Informal

Collaborative

Conversational

Marketing Shift Today you will be hit with 4,000 ads/promotions (almost 1.5 million per year) Ads are about the advertiser. Content is about the consumer. "Who" verses "How Many" Speaking the language of smart Get prosonal

Today you will be hit with 4,000 ads/promotions (almost 1.5 million per year)

Ads are about the advertiser. Content is about the consumer.

"Who" verses "How Many"

Speaking the language of smart

Get prosonal

Attitude Shift Arrogant Marketers... assume consumers are interested. assume consumers care. don’t mind interrupting people’s lives. promote their product or service as “the best” even when they know it isn’t.

Arrogant Marketers...

assume consumers are interested.

assume consumers care.

don’t mind interrupting people’s lives.

promote their product or service as “the best” even when they know it isn’t.

Humble Marketers W on’t create things consumers don’t pay attention to anyway. Speak the language of smart. Seek to add value to the people they want to reach. Know that interruptions become annoyances and annoying companies don’t succeed. Are interested in protecting the interests of the people they want to reach and the interests of their company or client.

W on’t create things consumers don’t pay attention to anyway.

Speak the language of smart.

Seek to add value to the people they want to reach.

Know that interruptions become annoyances and annoying companies don’t succeed.

Are interested in protecting the interests of the people they want to reach and the interests of their company or client.

Mindset and the Technology

Bill Seaver MicroExplosion.com Twitter: billseaver