How to Use A Chainsaw Without Cutting Off Your Leg (and other social media help)

How to Use A Chainsaw Without Cutting Off Your Leg (and other social media marketing help) Bill Seaver MicroExplosion Media

The tide has come in...
January 2004 – less than 2 million blogs
January 2005 – 6 million
January 2006 – 24 million
July 2006 – 50 million
March 2007 – 70 million
February 2008 – 112 million
September 2008 – 133 million
Source: Technorati

People are watching a lot of video...
March, 2007: 4.1 billion views
March, 2008: 11.5 billion views
November, 2008: 12.7 billion
March, 2009: 14.5 billion
(and the average viewer is watching almost six hours of online video per month now)
Source: comScore

Who's using social media?
76% of Americans are using social media
90% - 18-24 years old
84% - 25-34 years old
76% - 35-44 years old
72% - 45-54 years old
62% - 55+
Source: Forrester Research

What about social media for business?
34% of Americans believe a company should have a presence in social media.
31% of Americans believe companies should not only be present in social media, but should interact with them as well.
20% of Americans feel a stronger connection and better served by companies when they can interact with them in a social media environment.
Source: Cone Business in Social Media Study, 2008

So how do you keep from cutting off your leg?

Online Shift
Old Internet was:
Controlled
Distant
Corporate
One directional
New Internet is:
Transparent
Informal
Collaborative
Conversational

Marketing Shift
Today you will be hit with 4,000 ads/promotions (almost 1.5 million per year)
Ads are about the advertiser. Content is about the consumer.
"Who" verses "How Many"
Speaking the language of smart
Get prosonal

Attitude Shift
Arrogant Marketers...
assume consumers are interested.
assume consumers care.
don’t mind interrupting people’s lives.
promote their product or service as “the best” even when they know it isn’t.

Humble Marketers
W on’t create things consumers don’t pay attention to anyway.
Speak the language of smart.
Seek to add value to the people they want to reach.
Know that interruptions become annoyances and annoying companies don’t succeed.
Are interested in protecting the interests of the people they want to reach and the interests of their company or client.

Mindset and the Technology

Bill Seaver MicroExplosion.com Twitter: billseaver

How to Use A Chainsaw Without Cutting Off Your Leg (and other social media help)

by MicroExplosion Media on Jul 30, 2009

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How to Use A Chainsaw Without Cutting Off Your Leg (and other social media help) — Presentation Transcript