Ever wondered which social media platforms your business should be on and what kind of content you should use on them? This presentation is designed to give you a quick overview of who is on what platform, what kind of content works best, and what people expect to see.

1. SOCIAL
MEDIA
COMPARING THE
PLATFORMS
Big Idea Marketing

2. • 1 billion+ users worldwide
• Highly targeted advertising options
• Wide demographic
• User base dominated by 25+ age group
• Content that works: links, video, images,
lifestyle, light hearted, entertaining,
educational, stories
FACEBOOK

3. • 200 million + users worldwide
• Very active users
• User base dominated by younger age
group (teens – 20s)
• Requires a mobile phone (cannot post
from browser)
• Extremely visual – people want to see
beautiful, inspiring posts
• Content that works: carefully edited
images of food, outfits, products, scenery,
travel, etc.
INSTAGRAM

4. • 271 million + users worldwide
• Microblogging platform (140 char limit)
• User base dominated by ages 18-49
• Primarily used by celebrities, public
figures, news channels
• Content that works: links to news/blog
articles, hashtags, interactions with other
brands or consumers
TWITTER

5. • 300 million + users worldwide
• Professional platform for recruiting,
networking, and connecting
• User base dominated by adults with
college degrees or business owners
• Use it to connect or follow up with your
professional network
• Advertise targeted to
companies/locations/industry
• Content that works: articles about
professional/business growth,
inspiration, wealth, etc.
LINKEDIN

6. • 70 million + users worldwide
• Virtual pinboard of the internet
• Create “pinned” images from any website
– usually shops/blogs with DIYs, beautiful
images, infographics, etc.
• User base dominated 18-49 year old
females
• Advertising great for targeting females
and selling pretty/innovative products
and clothing
PINTEREST

7. • 1 billion + users worldwide
• 4 billion + views per day
• Largest video sharing site
• Also a search engine
• Advertise targeted to location, interests,
keywords
• Content that works: entertainment,
instructional videos, commentary, news,
demonstrations, humour, how-to’s, etc.
YOUTUBE