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BestPublicist

Presentation for Small Business Owners at Mass Women's Conference Dec 2011 on How to Be Your Own Best Publicist

BusinessNews & Politics
1 of 9
Presented by: Jessica Kleiman Meryl Weinsaft Cooper December 7, 2011
Source: Chartered Institute of Public Relations
Advertising you pay for… Public relations you pray for
How Do You Create News? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do You Create News? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key PR Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps to Strategic PR
Top 10 Tips for Dealing with the Press ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
beyourownbestpublicist.com @bestpublicist Forbes.com’s Work in Progress blog [email_address] FOLLOW US AT:

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Editor's Notes

  1. So what is PR?
  2. What do you want to announce? Create and look for the nugget of news Step 2: What is the news right now? What is happening in pop culture, business, politics and among the target demographic? Step 3: Formulate your message Be brief and to the point! Communicate ONE message Step 4: Define your target Who do you want to reach? Step 5: Set benchmarks for measurement What are the goals of the program? Step 6: Determine delivery method Direct Pitch, Event, Stunt, Spokesperson, Creative Delivery, SMT, Mat Release, Advertorial Not all delivery methods can be used for every product or program Step 7: Create materials to educate the media Press Releases, Fact Sheets, Media Alerts, Photos, Creative Materials Step 8: Distribute information Magazines, Newspapers, TV, Radio, Internet
  3. NEWS = your unique selling prop; Manage your messages – top (3) things Do your research; know your audience Connections – Twitter; LinkedIn; Facebook – Peter Shankman; Stacey Blume – how to get in the right hands Write down; practice, practice, practice See stories everywhere – examples – Dale Carnegie Training Giving media the tools –celeb photographs w/products Don’t get stopped by “No” – as PR people we have to keep pushing (balance between passive and pesky); heidi = Jeanne Chatsky Be a resource – Lindsey Pollak/NBC Nightly News Don’t throw up roadblocks – help connect the dots