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Ten ePhilanthropy Tips For Tough Times - Foundation Center - 2009-01-08


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How to stimulate fundraising, attract new constituents and engage current constituents, even during difficult economic times.

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Ten ePhilanthropy Tips For Tough Times - Foundation Center - 2009-01-08

  1. 1. Ten ePhilanthropy Tips for Tough Times <ul><li>Stimulate fundraising </li></ul><ul><li>Attract new constituents </li></ul><ul><li>Engage current constituents </li></ul><ul><li>Norman Reiss </li></ul><ul><li>Manager, Online Services Crohn's & Colitis Foundation </li></ul><ul><li>Nonprofit Bridge </li></ul><ul><li> </li></ul>
  2. 2. Tip #1 <ul><li>Optimize online donations </li></ul><ul><ul><li>Available on your web site? </li></ul></ul><ul><ul><li>Easy to find? </li></ul></ul><ul><ul><li>Provide many ways to donate? </li></ul></ul><ul><ul><li>Have you tested all forms? </li></ul></ul>
  3. 3. Tip #2 <ul><li>Review email newsletter signup options </li></ul><ul><ul><li>Easy to sign up? </li></ul></ul><ul><ul><li>How much information do you ask for? </li></ul></ul><ul><ul><li>Can you commit to a regular schedule? </li></ul></ul><ul><ul><li>Always ask for email addresses </li></ul></ul>
  4. 4. Tip #3 <ul><li>Email newsletter strategies </li></ul><ul><ul><li>Don't send everything to everyone </li></ul></ul><ul><ul><li>Keep to a regular schedule </li></ul></ul><ul><ul><li>Track statistics on open rate, click thru etc. </li></ul></ul><ul><ul><li>Write a powerful subject line </li></ul></ul><ul><ul><li>Pay attention to unsubscribes </li></ul></ul><ul><ul><li>Include one call to action </li></ul></ul>
  5. 5. Tip #4 <ul><li>Use multichannel strategies </li></ul><ul><ul><li>Plan appeals to use online and offline components </li></ul></ul><ul><ul><li>Structure your organization so that online and offline staff work together </li></ul></ul><ul><ul><li>Use content optimized for each platform </li></ul></ul><ul><ul><li>Maintain an integrated calendar </li></ul></ul>
  6. 6. Tip #5 <ul><li>Keep in touch with constituents </li></ul><ul><ul><li>Focus on top supporters </li></ul></ul><ul><ul><li>Personalize auto responders </li></ul></ul><ul><ul><li>Show them other ways they can help besides financial contributions </li></ul></ul><ul><ul><li>Demonstrate the difference they are making </li></ul></ul>
  7. 7. Tip #6 <ul><li>Be visible on other platforms </li></ul><ul><ul><li>Not everyone will visit your web site </li></ul></ul><ul><ul><li>Develop a presence on Facebook </li></ul></ul><ul><ul><li>Use Technorati, Google Search to learn who's talking about your organization online </li></ul></ul><ul><ul><li>Write a blog and develop relationships with nonprofit bloggers </li></ul></ul>
  8. 8. Tip #7 <ul><li>Promote online fundraising </li></ul><ul><ul><li>Spread the word about organization events </li></ul></ul><ul><ul><li>Encourage third party fundraising efforts </li></ul></ul><ul><ul><li>Use an established online vendor </li></ul></ul><ul><ul><li>Develop 'friends supporting friends' events </li></ul></ul>
  9. 9. Tip #8 <ul><li>Use web statistics </li></ul><ul><ul><li>Use Google Analytics – free </li></ul></ul><ul><ul><li>Track most popular web pages </li></ul></ul><ul><ul><li>Review which sites visitors come from </li></ul></ul><ul><ul><li>Look at trends, not absolute numbers </li></ul></ul>
  10. 10. Tip #9 <ul><li>Focus on usability </li></ul><ul><ul><li>Ask 5 people to do common tasks on your web site </li></ul></ul><ul><ul><li>Use surveys to get information, e.g. SurveyMonkey </li></ul></ul><ul><ul><li>Pay attention to general inquiries </li></ul></ul><ul><ul><li>Review all online transaction forms </li></ul></ul>
  11. 11. Tip #10 <ul><li>Stay positive </li></ul><ul><ul><li>Constituents have always continued to donate during past recessions </li></ul></ul><ul><ul><li>Online strategies may not require a large capital investment </li></ul></ul><ul><ul><li>Focus on opportunities, not on problems </li></ul></ul>
  12. 12. Resources Nonprofit Times Giving and the Recession Philanthropy Journal Successful Fundraising in Tough Times Beth’s Blog Social Media in Economic Downturn Nonprofit Consulting Fundraising in Difficult Times The Agitator Tips for Fundraising in Tough Times Nonprofit Hard Times Survival Guide Mal Warwick Fundraising in Tough Times Network for Good Online Fundraising Guide
  13. 13. Questions? <ul><li>Norman Reiss </li></ul><ul><li>Manager, Online Services Crohn's & Colitis Foundation </li></ul><ul><li>Nonprofit Bridge [email_address] </li></ul><ul><li>Giving and the Recession </li></ul>