Considering the ever-changing landscape of social media, an overview of selected free social media resources and how they can benefit non-profit music education organizations.
On National Teacher Day, meet the 2024-25 Kenan Fellows
PULSE Training Institute: Social Media Presentation
1. SOCIAL MEDIA
WHERE DO I FIT IN?
A guided tour: how to navigate the options and
best represent your organization
2. WHY IT’S IMPORTANT
Even the nightly news provides twitter hashtags during their
evening reports or engage the audience to visit their facebook page so
they can contribute to “the conversation”
What dialogue is important to you? Deciding what conversation
you want to have with your audience will help define how you use
social media
3. SO MANY CHOICES!
TWITTER
FACEBOOK
FOURSQUARE
INSTAGRAM
YOU TUBE
LINKED IN
PINTEREST
LAST.FM
GOOGLE +
VIMEO
4. FACEBOOK
Profiles vs. Pages Posting
Timeline vs. Regular Profile • Scheduling
• Adding location
Customization • Targeting by location
• Favorites
facebook.com/berkleePULSE
• Settings
facebook.com/ghostboxorchestra
About info
• Mission/Description Insights
• Other web presences
• How to contact your org
5.
6. TWITTER
http://www.momthisishowtwitterworks.com/
Twitter users
RT (ReTweet) or MT (Modified Tweet)
Hashtags #musiced #musicedtech #howtobeawesome
Customizing your page www.twitter.com/berkleePULSE
Third-party software – Tweetdeck, Hootsuite, etc.
8. YOUTUBE
Great way to showcase talent at your site
Create playlists for your students
Find tutorials to share
Excellent source for sounds
Engaging historical context for students learning music
10. KEEPING CONNECTED
There is a new thread in the Teacher Forums under
“discuss: network sites”
Please share links to the social media that is used by your
site
11. THE END
THANK YOU!
Nazli Green
prounounced “Nazla”
ngreen@berklee.edu