- The document provides instructions for creating a screencast analyzing the body language of a spokesperson in a crisis communication video. - Students are instructed to use Screencast-O-Matic to record their screen and audio as they analyze the video. They must write a script and practice their presentation style before recording. - The script should include a 10-second introduction, 3 minutes of key analysis points, and a 10-second conclusion thanking the audience. Students are advised to pause the video as needed to clearly explain their analysis of the spokesperson's body language.

1. English 313: Business Writing
Deliverable 2:
Screencast Analysis of a
Crisis Communication Video
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© Karen Thompson ● Department of English ● University of Idaho

2. How to create your screencast.
• You will already be familiar with creating a screencast, so this slide
is a review.
• I recommend Screencast-O-Matic.
• It’s free, easy to use, and will host your file.
• Do a test recording, if the test fails, follow the troubleshooting
steps under Tools & Resources.
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Remember, I do not accept video files (mp4, wmv etc.) in
the bblearn drop box. So, if you use another tool, be certain
it will host your file or download your file and post to a host
site.

3. Screencast:
subject, audience, and purpose.
• The subject of your screencast will be an analysis of the body
language by a spokesperson(s) in a crisis communication video
provided for you on BbLearn.
• The audience for your screencast will be the same as for your
white paper: an audience of PR professionals.
• Your purpose will be to demonstrate how body language reveals a
different message than the spoken words and/or affects the
credibility of the speaker.
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4. You will need to study the video closely to analyze the body
language. Next, you will need to write a script and practice it.
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The goal is not to try to
sound like a professional
broadcaster, but to practice
and develop clarity in your
presentation speaking style.

5. Writing a clear and focused script will help
you avoid this problem:
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Rambling.

6. Continue to apply the principles of effective prose style when
writing the script but adapt these for the ear by keeping
sentences short.
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You should be able to say
each sentence in your script
in a single breath.

7. Your script will need:
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Introduction
About 10 seconds.
Key Points
Up to 3
minutes
Conclusion
About 10 seconds.
Timing
Your screencast is external
communication, so you will need
to formally introduce yourself
and the purpose of your
screencast.
The key points of the
screencast should be logically
structured and clearly move
between one part of
screencast to another as you
explain your analysis.
Keep the conclusion
simple. Remember to
thank the audience.

8. To record the screencast: open the video; launch the tool, choose a frame
size; and move the frame over the video.
Be certain you can access the apology video’s play button from within that
frame.
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9. Next, set the sound to mute, play the video, and begin. You will want to
periodically pause the video as you make your points. Just let the
screencapture tool keep running as you do this.
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10. Delivery: continue to apply these concepts
when recording your voice-over narration.
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• Vocal variety: pitch, tone, volume,
and rate.
• Pausing.
• Diction
Exercises to help you improve your
speaking style can be found under
Tools & Resources.

11. Your screencast doesn’t need to entertain, but it should clearly explain
your analysis of the spokesperson’s(s’) body language and be useful to
your audience.
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Thanks, your
screencast is
very useful.