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MSC MALAYSIA INTELLECTUAL PROPERTY CREATORS
           CHALLENGE (IPCC) 2012
                by : Siow Aik Wee
         Senior Executives (MAC3/CMD)
INTRODUCTION
Started in 2006, the “MSC Malaysia
Intellectual Property Creators Challenge
(IPCC)” provides a platform for local talents
to hone their creativity in developing digital
content of world standard.
OBJECTIVE
• To create more quality content that can be developed,
  showcased or marketed globally.
• To encourage and nurture new talents in turning their Ideas
  into reality.
• To attract creative content developers to come out with
  greater ideas and stories.
• To assist regional and local broadcasters looking for good
  contents for their channel.
2012 THEME
All Works submitted for the all IPCC categories must
adhere to the theme and incorporate Malaysian stories
including folklore, myth, legends or Malaysia elements
such as places in Malaysia, Malaysian culture, values and
history.
Animation Competition
Animation Competition
Participants of the animation competition need to propose storyline and
concepts including :-
     - Overview of the Project
     - Mini Character Bible for the animation series
        - Synopsis x 13 episodes
        - Main Character Design/s and
        - Characters Profiles
        - Background Designs
     - Business Model
     - Production Timeline
     - Budget
     - Implementation Team
Animation Competition
-   30 submissions will be shortlisted to pitch their ideas and concepts to a panel
    of judges consisting of funding agencies, broadcasters and industry experts etc.

-   15 best concepts will be given a grant of RM50,000 to develop
     - Full character bible and character development for the 13 episodes
     - 3 minutes sizzle reel

-   The grant recipients will undergo a mentorship program to assist in the
    development of story, concept and screenplay. Mentors include the
    broadcasters, industry experts and professional script writers
Casual Games Competition
Casual Games Competition

Participants of the casual games competition need to propose ideas and concepts
    for commercial ready casual games including
     - Overview of the Project / Synopsis
     - Game Details
     - Business Model and Target Demographic
     - Innovation and Unique Selling Point
     - Production Timeline
     - Budget
     - Implementation Team
     Casual games can be in any platform; pc, mobile phone, ipad, website etc
Casual Games Competition
-   20 submissions will be shortlisted and will pitch their idea and concept to
    panel of judges consisting of funding agencies, games publishers, industry
    experts etc.

-   RM 50,000 will be granted to 10 best concepts to develop the commercial
    ready casual games

-   The grant recipients will undergo a mentorship program to assist in the
    development of the casual games. Mentors include the publishers, industry
    experts, etc
Digital Interactive Comic Competition
Digital Interactive Comic Competition

Participants of the digital interactive comic competition need to propose storyline
    and concepts for their comic (minimum of 60 pages) including
     - Digital Interactive Comic description
     - Overview of the Project / Synopsis
     - Main Character Design and Concept
     - Proposed Digital Interactive Comic illustration samples (min 3 pages, max
        8 pages)
     - Digital Interactive Comic concept / samples (min 2pages)
     - Production Timeline
     - Budget
     - Implementation Team
Digital Interactive Comic Competition
-   20 submissions will be shortlisted and will pitch their idea and concept to
    panel of judges consisting of, comic publishers (online and printed), industry
    experts etc.

-   RM 25,000 will be granted to 10 best concepts to develop minimum of 60
    pages of digital interactive comic

-   The grant recipients will undergo a mentorship program to assist in the
    development of the digital interactive comic. Mentors include the publishers,
    industry experts, etc
www.mscmalaysia.my/ipcc




                          15
16
MECHANISM
                                                                            MENTORSHIP
C
                                                                            5	
  in	
  6	
  month
A         30 X ANIMATION                    15 X ANIMATION
L
L
    S                                                                   G
    H                                                                   R                           C
F
    O                                                                   A                           O
O
    R                                 P                                 N                           M
R
    T       20	
  X	
  DIGITAL	
      I
                                              10	
  X	
  DIGITAL	
  
                                                                        T   MENTORSHIP              P
    L   INTERACTIVE	
  COMICS             INTERACTIVE	
  COMICS             4	
  in	
  6	
  month   L
S                                     T
    I                                 C                                 W                           E
U
    S                                 H                                 I                           T
B
    T                                                                   N                           I
M
    I                                                                   N                           O
I
    N                                                                   E                           N
S
    G                                      10	
  X	
  CASUAL	
  GAMES   R
S        20	
  X	
  CASUAL	
  GAMES
I                                                                       S   MENTORSHIP
O                                                                           8	
  in	
  8	
  month
N
MORE THAN IPCC




                 18
LOCAL IPCC EVENT


            SUPER	
  PITCH




                             19
Digicon6
     Partnering with TBS (Japan)
Digital Award for Professional and Amateur content
  creator and support on winners in various way.


                                                     20
Thank you
aikwee@mdec.com.my
 www.mscmalaysia.my/ipcc



                           21

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MSC Malaysia Intellectual Property Creators Challenge (IPCC) 2012

  • 1. 1
  • 2. MSC MALAYSIA INTELLECTUAL PROPERTY CREATORS CHALLENGE (IPCC) 2012 by : Siow Aik Wee Senior Executives (MAC3/CMD)
  • 3. INTRODUCTION Started in 2006, the “MSC Malaysia Intellectual Property Creators Challenge (IPCC)” provides a platform for local talents to hone their creativity in developing digital content of world standard.
  • 4. OBJECTIVE • To create more quality content that can be developed, showcased or marketed globally. • To encourage and nurture new talents in turning their Ideas into reality. • To attract creative content developers to come out with greater ideas and stories. • To assist regional and local broadcasters looking for good contents for their channel.
  • 5. 2012 THEME All Works submitted for the all IPCC categories must adhere to the theme and incorporate Malaysian stories including folklore, myth, legends or Malaysia elements such as places in Malaysia, Malaysian culture, values and history.
  • 7. Animation Competition Participants of the animation competition need to propose storyline and concepts including :- - Overview of the Project - Mini Character Bible for the animation series - Synopsis x 13 episodes - Main Character Design/s and - Characters Profiles - Background Designs - Business Model - Production Timeline - Budget - Implementation Team
  • 8. Animation Competition - 30 submissions will be shortlisted to pitch their ideas and concepts to a panel of judges consisting of funding agencies, broadcasters and industry experts etc. - 15 best concepts will be given a grant of RM50,000 to develop - Full character bible and character development for the 13 episodes - 3 minutes sizzle reel - The grant recipients will undergo a mentorship program to assist in the development of story, concept and screenplay. Mentors include the broadcasters, industry experts and professional script writers
  • 10. Casual Games Competition Participants of the casual games competition need to propose ideas and concepts for commercial ready casual games including - Overview of the Project / Synopsis - Game Details - Business Model and Target Demographic - Innovation and Unique Selling Point - Production Timeline - Budget - Implementation Team Casual games can be in any platform; pc, mobile phone, ipad, website etc
  • 11. Casual Games Competition - 20 submissions will be shortlisted and will pitch their idea and concept to panel of judges consisting of funding agencies, games publishers, industry experts etc. - RM 50,000 will be granted to 10 best concepts to develop the commercial ready casual games - The grant recipients will undergo a mentorship program to assist in the development of the casual games. Mentors include the publishers, industry experts, etc
  • 13. Digital Interactive Comic Competition Participants of the digital interactive comic competition need to propose storyline and concepts for their comic (minimum of 60 pages) including - Digital Interactive Comic description - Overview of the Project / Synopsis - Main Character Design and Concept - Proposed Digital Interactive Comic illustration samples (min 3 pages, max 8 pages) - Digital Interactive Comic concept / samples (min 2pages) - Production Timeline - Budget - Implementation Team
  • 14. Digital Interactive Comic Competition - 20 submissions will be shortlisted and will pitch their idea and concept to panel of judges consisting of, comic publishers (online and printed), industry experts etc. - RM 25,000 will be granted to 10 best concepts to develop minimum of 60 pages of digital interactive comic - The grant recipients will undergo a mentorship program to assist in the development of the digital interactive comic. Mentors include the publishers, industry experts, etc
  • 16. 16
  • 17. MECHANISM MENTORSHIP C 5  in  6  month A 30 X ANIMATION 15 X ANIMATION L L S G H R C F O A O O R P N M R T 20  X  DIGITAL   I 10  X  DIGITAL   T MENTORSHIP P L INTERACTIVE  COMICS INTERACTIVE  COMICS 4  in  6  month L S T I C W E U S H I T B T N I M I N O I N E N S G 10  X  CASUAL  GAMES R S 20  X  CASUAL  GAMES I S MENTORSHIP O 8  in  8  month N
  • 19. LOCAL IPCC EVENT SUPER  PITCH 19
  • 20. Digicon6 Partnering with TBS (Japan) Digital Award for Professional and Amateur content creator and support on winners in various way. 20