Intellectual property rights - basics

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Lecture at Wisconsin International University

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Intellectual property rights - basics

  1. 1. Intellectual Property RightsBasicsDmytro GadomskySenior associateAnton PolikarpovAssociate
  2. 2. Why IPR are important (1) = 111,5 bln USD2 Intellectual Property Rights: basics
  3. 3. Why IPR are important (2) = = 8,5 bln USD =3 Intellectual Property Rights: basics
  4. 4. Why IPR are important (3) = 3 bln USD =4 Intellectual Property Rights: basics
  5. 5. Why IPR are important (4) IPR > 25% of United States export IT outsourcing in Ukraine = 1,5 bln. USD5 Intellectual Property Rights: basics
  6. 6. About us6 Intellectual Property Rights: basics
  7. 7. Our clients Some of our clients for Dispute Resolution: • Raiffeisen Bank Aval • Ukrsibbank • Raiffeisen Leasing Aval • Prominvestbank • Universalbank • ING bank • Swedbank • OeKB Versicherung AG • Citibank • Kredobank • Aerosvit Airlines • SEB Bank • Bayer AG • Porsche • Commerzbank / Bank • Bunge Forum • Marfin Bank • Alfred C.Toepfer International7 Intellectual Property Rights: basics
  8. 8. Contents 1. Introduction 2. Trademarks 3. Copyright 4. Inventions (patents) 5. Case study 6. AOB8 Intellectual Property Rights: basics
  9. 9. Rules9 Intellectual Property Rights: basics
  10. 10. Intro10 Колонтитул презентации
  11. 11. IPR: structure IPR Industrial property Copyright Intellectual Property Rights: basics
  12. 12. TM12 Колонтитул презентации
  13. 13. TM’s: main purpose To distinguish the goods or services13 Intellectual Property Rights: basics
  14. 14. Literal trademarks14 Intellectual Property Rights: basics
  15. 15. Arbitrary/ Fanciful trademarks (no meaning)15 Intellectual Property Rights: basics
  16. 16. Names16 Intellectual Property Rights: basics
  17. 17. Slogans17 Intellectual Property Rights: basics
  18. 18. Devices18 Intellectual Property Rights: basics
  19. 19. Numbers19 Intellectual Property Rights: basics
  20. 20. Letters20 Intellectual Property Rights: basics
  21. 21. Pictures or symbols21 Intellectual Property Rights: basics
  22. 22. Distinctive character? Distinctiveness - the ability of TM to cause in the minds of the consumer associations with a specific manufacturer of marked products, but not with the TM itself For Computers For apples22 Intellectual Property Rights: basics
  23. 23. Deceptive trademark Deceptive trademark would be one that says that the goods for which it is used have certain quality when they don’t have one23 Intellectual Property Rights: basics
  24. 24. Is this trademark distinctive?24 Intellectual Property Rights: basics
  25. 25. Registration of TM (1) The most common way of protecting a trademark is to have it registered in the Trademark Register Registration is not the only way of protecting a trademark, however: unregistered trademarks are also protected but it is a less reliable form of protection25 Intellectual Property Rights: basics
  26. 26. Registration of TM (2)26 Intellectual Property Rights: basics
  27. 27. Copyright27 Колонтитул презентации
  28. 28. Scope of ancient copyright Y 1660: copyright = right to copy28 Intellectual Property Rights: basics
  29. 29. History of copyright (1)29 Intellectual Property Rights: basics
  30. 30. History of copyright (1) Y 1400 Y 1948 548 years… 36 years… Y1999 Y196330 Intellectual Property Rights: basics
  31. 31. History of copyright (3) ∞ ∞31 Intellectual Property Rights: basics
  32. 32. History of copyright (4) ∞ ∞32 Intellectual Property Rights: basics
  33. 33. Scope of modern copyright Copyright is a legal concept, enacted by most governments, giving the creator of an original work exclusive right to it, usually for a limited time Objects Exclusive rights Music literature Copy distribute sell photo software import/export movies theater transmit display architect derivative33 Intellectual Property Rights: basics
  34. 34. Origination of copyright Moment of creation (poor men’s copyright) Protects works and not ideas No registration is required, but is possible Valid for 70 years after author’s death34 Intellectual Property Rights: basics
  35. 35. Substance of copyright Property rights Personal non-property rights35 Intellectual Property Rights: basics
  36. 36. Copyrights owners Authors: writers, artists, singers, programmers… Property rights owners: music labels, software giants, movie producers… Collective rights managers: AGICOA, УААСП, Дім авторів музики…36 Intellectual Property Rights: basics
  37. 37. End use37 Intellectual Property Rights: basics
  38. 38. Patents38 Колонтитул презентации
  39. 39. PatentsPatent is not the object of intellectual propertyrights. Patent is a document.Patent protects an invention, and grants to the ownerthe exclusive rights to use his/her inventionfor a limited period of time39 Intellectual Property Rights: basics
  40. 40. Inventions40 Intellectual Property Rights: basics
  41. 41. What can be patented? Processes for developing or making things41 Intellectual Property Rights: basics
  42. 42. What can not be patented Human genes Things that already exist in nature Machines, which goes against the laws of nature42 Intellectual Property Rights: basics
  43. 43. Case study43 Колонтитул презентации
  44. 44. IPR disputes VS ГОУ ОГЛЕ google.ua44 Intellectual Property Rights: basics
  45. 45. Vodka wars - 145 Intellectual Property Rights: basics
  46. 46. Vodka wars - 246 Intellectual Property Rights: basics
  47. 47. Mineral water - original47 Intellectual Property Rights: basics
  48. 48. Mineral water - counterfeit48 Intellectual Property Rights: basics
  49. 49. Mineral water - original49 Intellectual Property Rights: basics
  50. 50. Mineral water - counterfeit50 Intellectual Property Rights: basics
  51. 51. IPR disputes51 Intellectual Property Rights: basics
  52. 52. IPR disputes52 Intellectual Property Rights: basics
  53. 53. IPR disputes53 Intellectual Property Rights: basics
  54. 54. IPR disputes54 Intellectual Property Rights: basics
  55. 55. IPR disputes55 Intellectual Property Rights: basics
  56. 56. IPR disputes56 Intellectual Property Rights: basics
  57. 57. IPR disputes57 Intellectual Property Rights: basics
  58. 58. IPR disputes58 Intellectual Property Rights: basics
  59. 59. AOB59 Колонтитул презентации
  60. 60. Tax optimization structure (1) Dividends $ 63,91 PIT $13,09 Business CPT -$23 License royalty $100 End Users60 Intellectual Property Rights: basics
  61. 61. Tax optimization structure (2) ForeignCo CPT Origination $10 of IP rights License Low tax jurisdiction Ukraine royalty $100 Owner of the Group PIT Dividends $17,3 $72,7 End Users Intellectual Property Rights: basics
  62. 62. Royalty deduction restrictions Maximum 4% of gross revenue for the previous tax year Royalties paid to offshore? Beneficial owner? Ukrainian IP asset? ARE YOU Are royalties taxed in the BENEFICIAL recipients country? OWNER?62 Intellectual Property Rights: basics
  63. 63. Customs value of imported goods: royalty for use of IP Royalties paid with respect to imported goods? Importer pays royalties directly or indirectly as a condition of sale of goods?63 Intellectual Property Rights: basics
  64. 64. Thanks a lot for attention!64 Правоохранительные органы Украины

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