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Website Rescue
Website Rescue
Website Rescue
Website Rescue
Website Rescue
Website Rescue
Website Rescue
Website Rescue
Website Rescue
Website Rescue
Website Rescue
Website Rescue
Website Rescue
Website Rescue
Website Rescue
Website Rescue
Website Rescue
Website Rescue
Website Rescue
Website Rescue
Website Rescue
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Website Rescue

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How to Make Your Website More Awesome …

How to Make Your Website More Awesome

An in-depth review of your website:
- design and validation
- browser and device compatibility
- user experience
- content
- social media integration and search engine optimization
Also includes the top website mistakes.

Published in: Technology, Business
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Transcript

  • 1. ` HOW DO YOU MAKE YOUR WEBSITE MORE AWESOME? Dwainia Grey Awesome Biz Online www.awesomebizonline.com
  • 2. WEBSITE RESCUE For Canadian Small Business Women
  • 3. DO YOU HAVE A WEBSITE? DO YOU HAVE A BLOG?
  • 4. DO YOU HAVE A WEBSITE OBJECTIVE? HOW DO YOU KNOW IF YOUR WEBSITE IS WORKING?
  • 5. DO YOU MAINTAIN OR UPDATE YOUR WEBSITE? Is your website still there?
  • 6. ARE YOU SATISFIED WITH YOUR WEBSITE?
  • 7. Are you committing #WebDOA? WEBSITE NO NO’s Flash Clashing Colors No Contact Info Really Long Pages Auto Audio / Video Too Slow Unreadable Fonts Spelling and Grammar
  • 8. WHAT IS YOUR OBJECTIVE? • Branding • Launch a new product • Expose an existing product • Provide information NICE OBJECTIVES REAL OBJECTIVES • Attract Visitors • Capture Leads • Turn Leads Into Sales
  • 9. Website Must Haves • Home Page • About Us Page • Contact Us Page • Service/Product Page • Blog
  • 10. `WEBSITE RESCUE Custom Web Design Reliable Web Hosting Contact Form Contact Info Contact InfoCall to Action Rates / Price (Optional) Benefits Description Easy Navigation Google Analytics or Other Analytics Social Media Integration Search Engine Optimization Call to Action on Every Page Map Contact Info Company Overview Answer Who Are You? In Seconds A Brief Introduction Home About Us Services/Products Blog Contact UsGetting Started Answer Frequently Asked Questions Testimonials Social Media Links Email Opt-in Announcements and Promotions Domain (yourauthorname.com) Cross Browser / Platform Compatibility Unique Content Content Management System Sidebar Options Product Summary Page Blog Posts Individual Product Pages Social Media Links Auto Video Auto Audio Really Long Pages Flash Clutter Splash Page Clashing Colours Font Too Small Are You Committing #WebDOA No Contact Info
  • 11. LET’S RESCUE YOUR WEBSITE How do you make your website awesome!
  • 12. DESIGN • Navigation • Page Titles • Privacy Policy • Consistent Look and Feel • Color Contrast
  • 13. VALIDATION • HTML Validation • CSS • Javascript • Speed • Browser Compatibility
  • 14. BROWSER AND DEVICE COMPATIBILITY • 20% of consumers visits sites via mobile • 11% make purchases using mobile • 25% of all search comes from mobile devices
  • 15. USER EXPERIENCE • Links • Dead Links • Font Size • Contact Information • Images
  • 16. CONTENT • Easy to Scan • Testimonials • Benefits • Call to Action • Blog
  • 17. SOCIAL MEDIA • Add your social media profiles to your website • Add social media sharing buttons to your website
  • 18. SEARCH ENGINE OPTIMIZATION • Onsite Optimization • Sitemap • Robots.txt • External Links • Backlinks
  • 19. HOW DO PEOPLE KNOW YOU’RE ONLINE? • All your printed and marketing materials should have your link • Add a Link (and Social Media Links) to your email signature
  • 20. TAKE ACTION NOW! Rescue your website
  • 21. QUESTIONS?

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