3. Outline
• Meet Your Team
• Evolving Operation Evolution
• Campaign Goals
• Strategy Statement
• One Creative Concept
• Next Steps
• Q&A
• Approx. 45 minutes – 14 slides
4. Evolving Operation Evolution
• Transition the current “Operation Evolution” TV
spot into a full direct response campaign
consisting off all elements for a campaign
• The spot should maintain:
• Tone and personality
• Approach
• Appeal to all demographics
• Easy translation to Spanish
5. Campaign Goals
• Position Cox as the leader in communication
technology by pushing the product
differentiators
• Reinforce the Cox value message with
current subscribers and articulate the
message with non-subscribers
• Engage current and non-subscribers through
phone, Web and retail
• Retain current subscribers
6. Strategy Statement
• To win, Cox Las Vegas should execute a
simple, clean, localized, multi-tactic
campaign, in English and Spanish that
showcases the everyday low price and
product value of Cox services versus the
current and emerging competitive offerings.
Efforts will increase awareness and affinity
and drive phone, Web and retail
engagements.
