These 10 must-read books provide invaluable insights into various aspects of founding and growing a successful business. I call it self-help books instead whether you're seeking practical strategies, psychological insights, or inspiration to fuel your journey, these books offer a diverse perspective helping navigate the complex and dynamic landscape on your journey.

1. TOP
TOP
STARTUP
STARTUP
BOOKSYOU
BOOKSYOU
CAN'TMISS!
CAN'TMISS!
pepcorns.com

2. THELEANSTARTUP
THELEANSTARTUP
Learn how to build a sustainable
business by testing your ideas
quickly and iterating based on
customer feedback.
Embrace the concept of validated
learning for efficient startup
growth.
By Eric Ries

3. ZEROTOONE
ZEROTOONE
Explore Thiel's contrarian thinking
on innovation and building
companies that create unique
value.
Understand the power of mono!
By Peter Thiel

4. GOODTOGREAT
GOODTOGREAT
Discover the principles that propel
companies from good to great,
with lessons on leadership,
strategy, and organizational
excellence.
By Jim Collins

5. STARTWITHWHY
STARTWITHWHY
Understand the importance of
defining your startup's purpose
and mission.
Learn how successful companies
inspire and lead through their
'why.'
By Simon Sinek

6. THEHARDTHING
THEHARDTHING
ABOUTHARDTHINGS
ABOUTHARDTHINGS
Delve into the challenges of
leadership and decision-making
in the unpredictable startup
world.
Gain insights on managing
through adversity and making
tough calls.
By Ben Horowitz

7. ORIGINALS
ORIGINALS
Uncover how to champion new
ideas, navigate uncertainty, and
drive innovation.
Learn how to become a true
original in the entrepreneurial
space.
By Adam Grant

8. MINDSET
MINDSET
Cultivate a growth mindset that
drives resilience, adaptability, and
continuous improvement.
Understand the power of mindset
in overcoming challenges and
achieving success.
By Carol Dweck

9. SHARETHISWITHONEPERSON
SHARETHISWITHONEPERSON
&FOLLOWFORMORE
&FOLLOWFORMORE