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ProductCamp RTP 2010 - Depends & should work - Brett Cooper

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  • 1. “Should Work” & “Depends” Brett Cooper netcooper@yahoo.com October 30, 2010
  • 2. Why do you hear “Depends” and “Should Work”? October 30, 2010
  • 3. What are “Depends”? October 30, 2010
  • 4. Why do you hear “Depends” or “Should Work” • Engineers believe it will work – so do you – Haven’t tested it • Rick avoidance – work avoidance • Wasn’t in the plan • Revenue – moved product shipment up • Made commitment to get revenue now – Deliver feature/requirement later
  • 5. What do your clients want to hear? • The product (or service) is proven in their industry • Built to meet their needs – we listened • The product will last for years
  • 6. Why do you hear “Depends” or “Should Work” • You, as the Product Manager, didn’t provide the right requirements? – Use cases – scenarios – Market changed – Client requirements changed – You missed the window – Other reasons?
  • 7. How do you fix this?
  • 8. How do you fix this?
  • 9. How can I fix this? Admit that you have an issue to solve • Partner with Engineering – Become the “Library of Knowledge” – “Trusted Advisor” – Start early and build trust • Use Innovation Games – Product Box – Pruning the Tree • Use Customer Councils – Have Engineering Present
  • 10. How can I fix this?
  • 11. How can I fix this?
  • 12. Thank you to our sponsors:
  • 13. Thank you! October 30, 2010

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