2. Company profile
 Nestlé is a Swiss company.
 Nestlé has around 450 factories, operates in 86 countries, and
employs around 328,000 people.
 It is one of the main shareholders of L'Oreal, the world's
largest cosmetics company.

3. Line of products

5. Competitors
Nestlés competitors may be categorized in two main
types:
*Packaged food companies (Unilever NV, Kraft Foods,
(Cadbury), Hershey Foods,etc.)
*Store brands from retailers (Safeway, Wal-Mart Stores,
Hypermarkets, etc.)

6.  It falls under Infant Nutrition department of Nestlé Nutrition.
 It is a premium whey predominant starter infant formula which is
nutritionally complete and specially formulated for healthy infants
from birth up to 12 months

8. Product
Product variety-
Nan Pro 1: 0 – 6 months
Nan Pro 2: 6 – 12 months
Nan Pro 3: 10 months & older

9. Price
Product Quantity Price
Nestle Nan Pro 1 400gms Rs 380.00
Nestle Nan Pro 2 400gms Rs 368.00
Nestle Nan Pro 3 400gms Rs366.00

10. Place
 Malls
 Super markets
 Retails

11. Promotion
 TV
 Newspapers
 Magazines
 Doctors

13. Strength
 Brand Image
 Marketing Strategies established by the company are
innovative
 Customers
 More than 140 years in the industry
 World biggest brand, top brand in Fortune 500 list
 Strong marketing and advertising power
 Strong brand loyalty

14. Weakness
 The target market of Nestlé Nan Pro is upper middle
class & high class because of its premium price
 Being a big global brand, Numerous controversies in
different countries of operation can cause issues.
 Strong competition by other brands

15. Opportunities
 To expand the baby food range, Nestle Nan Pro GOLD
is the latest addition to this product.
 Introduce more health based food products to tap the
health consciousness amongst consumers
 Expand with focus on developing economies
 Try to capture the rural markets

16. Threats
 From the competitors
 The present economic crisis in the world can lead to
decrease in sales.
 Stiff competition in all product segment

17. Channels
 Online
 Chemists/ Medical shops
 Super-Markets/ Hyper- Markets
 Direct retailing through Nestlé

20. Geographic
 Country
 Metro(city)
 Town
 Population Density

21. Demographic
 Age
 Income Level

22. Psychographic
 Class Consciousness
 Level of Education

23. Behavioural
 Benefits.
 Attitude towards product.

24. Targeting
 Quality
 Health

25. Positioning
 Premium product with a premium price

26. 4 O’s Object of Purchase (What)
 Objective of Purchase (Why)
 Organization of Purchase (Who)-
a) Initiator
b) Influencer
c) Decider
d) Buyer
e) User
 Operation of Purchase (How)

27. Philosophy that will
sustain THE Product
 Brand name
 Quality
 Value

28. “ OUR OBJECTIVE IS TO BE THE RECOGNISED
AND TRUSTED LEADER IN NUTRITION, HEALTH
AND WELLNESS , AND THE INDUSTRY REFERENCE
FOR FINANCIAL PERFORMANCE”