1. CASE STUDY ON PROBLEM
STATEMENT
Anubhav Sinha
05/08/2015
2. Assumptions
• Issue to solve – Distributed Data on Startups
• Market Considered – India, USA, Japan, China, UAE
• How to meet solution – Structured, Collected and
Contributed Data
USP
A platform for structured and categorized data of Startups
Target Segment
• Age Group – 18 to 65
• Industries – IT (B2B, B2C & B2B2C), Manufacturing
• Segmented users – Investors, Corporates, Startups, M&A
3. • Business/Industry Segment
• Category and Location
• Login, Registration and Social Media Login (FB, TW, G+,
LinkedIn, Yahoo)
• Search, Advanced Search, Captcha Code
• Ads, Banners, Display Ads, News Letters, Email Marketing
• Localization (Japanese, Chinese, Arabic)
• View, Edit, Feedback, Survey, Followers and Follow links
• Reporting & Analytics – Category, Location, Clicks, Logs
• Social Media Groups – Keywords, Behavior, Likes
• Corporate & Premium accounts will get Startup data,
Financials, M&A
• API Integration for FB and LinkedIn publish
Features
4. Road Map
R1 R2
R3 R4 R5
EU & BAU
Architecture
Framework
Adv Search
Reg, Login, SM
Business Logic
Localization 1
Country List
Category List
Premium A/C
Localization 3
API Integration
FB, TW, L
PPC, PPF
User Logs
Premium Mem
Search
Social Med Intg
Edit, Update
Survey, Feedback
Localization 2
Ads, Banners
Newsletters
Display Ads
Lead Generatn
EU – End User
BAU – Business Application User
Initial
Analytics
Premium
Analytics
Keywords
Sponsored Key
User
Registration
Data for
Analytics
Monetization
Features
Monetization
Features
5. Business Monetization
• Co-registration Strategy – Email Monetization, Newsletter,
Data Sell, Sponsored News Letters, Lead Generation
• % on Affiliate Linking
• Monetization with Display Ads, Sponsored Ads in the
dimension (300X250, 300X100, 728X90)
• Premium Membership (Corporate and Normal Users)
• Pay for followers and followed links, Keyword Purchases
• Analysis on User Logs (events, activities, searches, follow)
• Number of user Tractions (Direct, FB, LinkedIn, G+, TW)
• Data Analytics on M&A, Unique and Total Visitors
Editor's Notes
This template can be used as a starter file for presenting training materials in a group setting.
Sections
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Notes
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Graphics, tables, and graphs
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Label all graphs and tables.
Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.
Introduce each of the major topics.
To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.
Introduce each of the major topics.
To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
