Connectify Spotify

2. Spotify Brief History
How does Spotify works
How with Scrum & Kanban
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3. What is Spotify !!

4. Page 4
SPOTIFY is a Freemium model
based Music Company,
not a Framework

5. Page 5
Spotify does not do different
things, they do things
Differently

7. Spotify made a loss of $4.4 Mn / 31.8 Mn Swedish kronor
In 2007
Just after the launch year
Was founded by Daniel Ek and Martin Lorentzo
In the year 2006
COMPANY FOUNDATION
Let’s see brief about the org

8. In the year 2012
A November 2012 report states that Company made a strong
momentum
2016
In September 2016, Spotify announced it has paid USD$ 5 Bn to
the music industry
Company reported a loss of near US$ 60 Million net loss
In the year 2011
Years after growth and expansion

9. 2018
ON-GOING
As of 2017
Spotify is not a profitable company
The business is in continuation

10. Page 10
Culture First,
Technology Second

11. Page 11
SPOTIFY says -
“Be autonomous, but
don’t sub-optimize”

12. Page 12

13. Tribe
Squad
Chapter
PO
Chapter Lead

14. Tribe
Squad
Chapter
PO
TRIBE
- A Collection of Squads that work on
related areas to solve a specific
business problem
- Tribe Supports SQUADS
SQUAD
- The primary working unit
- Self-Organizing and Autonomous
- Tribe Supports SQUADS
- They work for Long Term Vision and
Goals
CHAPTER
- A group of people with the similar
competencies across various squads
- Responsibility for personnel
development and training

15. Tribe
Squad
Chapter
PO
Tribe
Squad
Chapter
PO
GUILD
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19. Model like this
really works !!

20. Page 20
When implementing this kind of model !!

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q Be clear about your motives from introducing this
model. It is about improvement, not judgement
q Gather data primarily through Face-to-Face
communication, not online or e-meet.
q Involve Teams in how the model is applied, and
give a leeway to them to modify as they see as it fit

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q Beware of Comparing teams. Do not compare the
health of the team(s).
q Be Simple, identify a simple way of visualizing of
the data
q Follow up – Ask people / team – is this model
working for you !
Can you share difference among Old and New WoW

23. Health-Check
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24. Page 24
How we should Start
Journey using this model !!

25. Be Data Driven
from Start to Finish
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26. Define Success
Metrics before you
start and release
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27. Keep Measuring
your Metrics on a
regular intervals
and frequently
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28. Measure Everything
which reflects in
Customer Satisfaction
METRICS

29. How we can do this !!!

30. What they measure in Survey !!
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31. Roles
included in
this model

32. Guild Coordinator
SMEs
POs
Squad member
Agile Coach
Chapter Lead
Global Work
stream Owner
Scrum Master
CoP Owner
(Local /
Regional /
Global)
Architect
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33. One of the real time implementation experience sharing
How many cross-
functional members you
have worked in any
transformation journey
???

34. Tribe
Squad
Chapter
PO
Tribe
Squad
Chapter
PO
One of my Team -
RQM

35. Identify your Vision
and/Problem to define
using this model
Choose any industry, say –
Insurance, Infrastructure,
Banking, Insurance etc.
Exercise

36. How we can
Leverage Spotify
using Scrum and/or
Kanban

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