There are several worst-case scenarios in terms of revenue. These scenarios can significantly impact the success and profitability of PPC campaigns. We can easily get paid marketing plan for your business. To enhance the reach and visibility of your website, implementing paid marketing strategies can be highly beneficial. By leveraging paid marketing, you can amplify your website's services and attract a larger audience. This approach involves various tactics such as search engine advertising, social media advertising, display advertising, and sponsored content. With search engine advertising, you can bid on keywords relevant to your services, ensuring your website appears prominently in search engine results. Social media advertising allows you to target specific demographics and engage with potential customers through platforms like Facebook, Instagram, and LinkedIn. Display advertising involves placing visually appealing banners and ads on relevant websites to drive traffic to your site. Additionally, sponsored content partnerships can help you reach new audiences by collaborating with influential bloggers or content creators. Overall, paid marketing enables you to expand your website's services and reach a wider audience, ultimately driving more traffic, leads, and conversions.

1. Increase Website Services
Paid Marketing Plan PPC
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2. Brand Image
Your
Brand
Culture
Personality
Image
Segment
Values
Reflection

3. Objectives
Define your targets here
Goal
Website
Service Sell
Channel 1
Website Service Sell
Channel 1
Website Service Sell
Channel 2
Website Service Sell
Channel 3
Website Service Sell
Channel 4
Website Service Sell
Channel 2
Website Service Sell
Channel 3
Website Service Sell
Channel 4
Website Service Sell

4. Marketing Funnel
Buyer Persona 1
Target Audience
Type
Awareness
(Leads)
Consideration
(Prospects)
Conversion
(Clients)
Care
(Loyalty)
Buyer Persona 2
Buyer Persona 3
PR
Relations
Events/
Fairs
Guest
Blogging
Blog
articles
SEO
Basic SEO
Review
blogging
Community
interaction
(FAQ)
Social
Media
Social
Media
Social
Media
Video
Marketing
Video
Marketing
Video
Marketing
Business
Networking Sales
Paid Ads
Paid Ads
If Need Coupons
If need Coupons
SEO
SEO
Customer
Support
Account
Managers
Coupons
Coupons
Emailing
Business
Partners
Blog
articles
Paid Ads
Paid Ads
Awareness + Interest
(AIDA)
Desire
(AIDA)
Action
(AIDA)
See Think Do Care

5. Action Plan I.
PPC
Social Media -
Paid
Display/ PPC
YouTube
Other channel like Whatsapp, Telegram
Total Investment
Total for Campaign 1600000 (16 Lacks in Ads) +
480000(4 Lacks 80 Thousand FOR AD Running Charge)
= 2080000( 20 Lacks 80 thousand)
270000( 2 Lacks 70
Thousand) Approx
30000( 30 Thousand) Approx
200000(2 Lacks) Approx
300000 (3 Lacks)Approx
800000(8 Lacks)
Approx
Note: Increase or decrease Channel Budget Depending on Leads

6. Total Revenue:
India
 1 Ecommerce Website Services
Approx 600 Rs in India
 5000 Product= 5000*600=
3000000 Rs (30 Lacks)
USA
 1 Ecommerce Website Approx 120$ in
USA
 500 Ecommerce Website Approx
500*120$= 60000$
 Convert in Indian Rupees 60000*80=
4800000 Rs (48 Lacks)
Total Revenue: (30 Lacks India)+ (48 Lacks USA)= 7800000 (78Lacks)

7. Total Cost for Campaign
1600000 (16 Lacks in Ads) + 480000(4 Lacks 80 Thousand in Ad Running Charge)
= 2080000( 20 Lacks 80 Thousand)
Total Revenue:
(30 Lacks India) + (48 Lacks USA)
=
7800000 (78 Lacks)

8. Worst Scenario in Terms of Revenue
In Worst Scenario Total Revenue:
(6 Lacks India) + (21 Lacks USA)
=
2700000 (27 Lacks)
There are several worst-case scenarios in terms of revenue. These scenarios can
significantly impact the success and profitability of PPC campaigns.

9. Budget Plan 6 Month
Month Digital Marketing Budget Revenue Generated Service Charges
1st Month 1 Lacks Not Define 30000 Thousand
2nd Month 2 Lacks 1- 2 Lacks 60000 Thousand
3rd Month 3 Lacks 3-6 Lacks 90000 Thousand
4th Month 4 Lacks 6 -10 Lacks 120000 (1 Lacks 20 Thousand)
5th Month 3 Lacks 7 -25 Lacks 90000 Thousand
6th Month 3 Lacks 10 -35 Lacks 90000 Thousand
Total 16 Lacks (27 Lacks) to (78 Lacks) 4 Lacks 80 Thousand
Note: Budget May be Little bit up down in some month

10. Buyer Persona For India
•Demographics: Male, aged 25-40
•Location: Urban areas in India Like Metro cities and district level cities( We can try some testing for ruler
cities)
•Occupation: Small business owner, startup founder
•Interests and Hobbies: Business and entrepreneurship, technology, Some college level students(Age
17 to 25), like B.Tech, Professional courses students
•Online Behavior: Use Active on Search Engine, Blogs Reader, social media platforms, follows business
and tech-related blogs and forums
•Shopping Preferences: Seeks affordable solutions to establish an online presence, values flexibility and
customization options
•Wants to launch an e-commerce business quickly and cost-effectively, needs user-friendly tools to build
and manage their website without technical expertise
•Values time-saving solutions, motivated by the potential for business growth and increased sales
•Above are Buyer Persona for business

11. Buyer Persona For USA
• Demographics: Male age 15 to 35. Female, aged 30-45
• Location: Various cities in the USA
• Occupation: Small business owner or entrepreneur, college going students Interests and Hobbies:
Business, marketing, networking
• Online Behavior: Actively uses on Search Engine, Blogs Reader, social media platforms like Facebook,
Pinterest, Reddit and LinkedIn, reads business-related blogs and websites
• Shopping Preferences: Seeks affordable and user-friendly website solutions to establish an online
presence for their small business, values professional-looking templates and customization options
• Goals and Challenges: Wants to expand their business reach online, lacks technical skills or budget for
custom website development
• Values and Motivations: Values cost-effective solutions, motivated by the potential for increased
visibility, customer acquisition, and sales growth

12. Thank You
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