CV

1. A Cowle CV 20161
ANDY COWLE
5 Leverndale Court, Glasgow, G53 7SJ, Scotland, UK
Email andycowle@gmx.com
Tel +44 (0)141 883 7757 Mobile +44 (0)7860 339 420 Skype andycowle.uk
LinkedIn http://uk.linkedin.com/in/andycowle
PERSONALPROFILE
 26 years’ experience in ELT publishing sales, marketing and training – print and digital
 Entrepreneurial and creative withstrong business, marketing and pedagogic background
 Highly experienced presenter and workshop facilitator
 First-class interpersonal, networking skills
 Expertise in intercultural communication and negotiation
 Excellent record of identifying and exploiting commercial opportunities, key account
management and building lasting strategic relationships
 Author and co-author of several ELTcoursebooks & supplementary publications forall ages:
CengageLearning, KlettVerlag,PearsonMexico,SanomaPublishing,AlstonPublishing
KEY ACHIEVEMENTS
o Consistently met and exceeded sales targets year-on-year in many businesses
o Established key strategic partnerships and sponsorships for organisations
o Built an extensive global network of clients and organisations
o Successfully integrated teams followingacquisition, and implemented change to unite,
mobilise and refocusteams and rebuild relationships with partner companies
o Established new business in Europe, Russia, Southeast Asia, Mexico and South America
o Created varied and successful selling models for companies in new markets
o Winner of 2006 Thomson Learning Special Achievement Award for team’s outstanding
contribution to sales and operating income growth
o Set up own publishing company, NORTH STAR ELT – sold to HarperCollins in 2013
o First-class reputation as a presenter and trainer at conferences and in-company
CAREEROVERVIEW
2015– present Sales Director, Newsmart,Dow Jones
2007–2015 ELTbusiness development consultant, presenter and product trainer
2006–2007 General Manager (ELT EMEA),Thomson Learning
2000–2006 International Sales Manager, Mary Glasgow Magazines / Scholastic
1999–2000 Sales and Marketing consultant, freelance
1992–1999 International Sales and Marketing Manager, KELTICBookshop
1990–1992 ELTSales and Marketing Representative, Macmillan ELT
1986–1989 Teacher of English as a Foreign Language, Germany and the UK

2. A Cowle CV 20162
EMPLOYMENT HISTORY
SalesDirector,Newsmart,DowJones,Oct2015– present
o Responsible forglobal sales of business English mobile and desktop app, Newsmart
o New business development to corporate and educational sectors
o Leveraging internal Dow Jones sales team networks and external distributor channels
o Advisor for new ELTand content, pedagogic-led marketing strategy
Business developmentconsultant,presenterandtrainer,Aug 2007– Oct2016
o ELTsales and marketing consultancy,promotion strategy and materials advisor
o Productand sales training in-house, to client and at key ELTevents globally
o eLearning trainer for new product, plus bespoke blended learning implementation
o Extensive sector networking, institution visits and events attendance, presentations and
training across Europe, Russia, the USA, Mexico, Colombia, S.E Asia, the UAE and Ghana
o Developed concepts, syllabus and co-wrotecourse books and teaching resources for
primary, secondary and young adults, as wellas blogs and articles on English language and
British culture (publishers: Cengage,USA/UK/ Klett, Germany / Sanoma,Sweden / Pearson,
Mexico / Alston,Singapore)
o 2009–13 created then sold a publishing company:a fulllist of teachers’ resources, teaching
visuals and supplementary materials
Clients
Scholastic UK | HarperCollins Education | Mary Glasgow Magazines | Collins ELT | Marshall
Cavendish Education | Alston Publishing | Macmillan ELT| DELTAPublishing | Urban Planet
Mobile | Bournemouth English Book Centre | Kogan Page | AllectoEstonia | Garnet
Education | Mantis ELT Mexico| Bonnier Utbildning (Sanoma) Sweden | Educational Centres
SE Europe | Hamilton House | Smartline Ghana | University of Guadalajara | Highlights USA |
Young Digital Planet Poland | YorkAssociates | Knowledge Transmission
General Manager ELT,EMEA ThomsonLearning,May 2006–July 2007
o Developed, costed and implemented regional sales and marketing strategies withfull P&L
responsibility
o Built, managed and monitored sales and marketing team including recruitment, training,
goal-setting and performance management
o Integrated new titles fromkey acquisition and led new team (40+ staff in Athens)
o Identified and exploited opportunities in EMEA viathird-party partnerships
o Built out and monitored key markets and leveraged strong distributor relationships
o Worked closely with editorial and marketing teams in both the UK and the USA (Boston)
o Extensive travel to key customers, institutions and conferences, giving presentations
o Management Development Programme (in-company training)
o Leading Change (in-company training)
International SalesManager,MaryGlasgowMagazines / Scholastic,June2000–May 2006
o Developed and costed sales and marketing budgets and campaigns
o Grew bookrevenues for educational school magazines
o Identified and leveraged activedistributors, managed and trained sales representatives
o Negotiated terms and managed credit control
o Influenced others or delegated on promotion projects, monitored results and activities
o Liaised with head officein New York and international representatives as product
consultant and sales advisor

3. A Cowle CV 20163
SalesandMarketingConsultant,freelance,Jan1999–June 2000
o Created and carried out UK promotions and marketing campaigns forpublishers working in
the UK, Germany and Switzerland
o Visited bookshops, universities, colleges and schools to write feedbackreports, build sales
and give talks
o Sales advisor and promoter for The English BookCentre (Oxford) and Summertown
Publishing (Oxford)
International Sales andMarketingManager,KELTIC Bookshop,Feb1992–Dec 1998
o Grew and monitored all sales and margins, set budgets and targets
o Worked closely with mail-order and bookshop managers and teams, and gave training
o Developed and monitored special services forkey accounts
o Worked withinstitutions, members of the public, and press and media
o Planned and carried out all promotions, set promotion budgets, and earned advertising
revenue and sponsorship
ELT Sales and MarketingRepresentative,MacmillanELT,Jan1990–Feb 1992
o Promoted and sold fast-growing ELTlist in UK, Ireland, Germany and Switzerland
o Established new profile and brand in the regions
o Responsible forall regional sales, forecasts and pricing
o Planned and carried out promotions and extensive visits to schools and bookshops
o Liaised with editors on market trends, title feedbackand new publishing
o Worked withauthors and attended and organised events
EDUCATION&SKILLS
Qualification:BAGerman (Hons), English Linguistics subsidiary subject, 1986
Institution:University of Newcastle-upon-Tyne
Qualification:RSATEFLCertificate, 1989
Institution:International House, London
Languages:Fluent German, good French, basic Spanish
INTERESTS
o Film studies, film history, drama
o Self-taught guitarist
o Public speaking
o Travel and language study
o Creative writing
REFEREES
GordonKnowles (ManagingDirector,ScholasticEducation)
I workedfor Gordon from 2001–2006 whilst at Mary Glasgow Magazines.
gknowles@maryglasgowmags.co.uk
JohnWalsh(Owner andManagingDirector,BournemouthEnglishBookCentre)
John has knownme since I started in ELTin 1990, during whichtime I have been his supplier,
competitor, distributor client and sales consultant.
john.walsh@bebc.co.uk