2. Why do brands matter?
Brands are everywhere. They shape our
decisions as consumers, and influence
politics, culture and education. They’re
ideas that help us navigate an increasingly
complex world. They’re essential for
businesses to define, produce and
communicate value. They’re big money –
the Coca-Cola brand is worth $70 billion.
And they’re an industry in their own right
with an estimated 60,000 people working
in branding in the UK alone.
The nextbig thing
4. Why this programme?
The world needs people who understand branding, who
can build world-leading brands, who can use branding
to help lead organisations, and who can lead branding
consultancies. We’ve therefore created the world’s first
postgraduate programme in brand leadership.
Who’s the programme for?
The programme is for people who want to be brand leaders.
You may be a graduate in business or economics, or
someone with three or more years’ experience in marketing
or strategy work. Students so far have come from all over
the world, including Brazil, USA, Britain, Germany, Russia,
India and China. Whatever your background, you must be
ambitious, creative and fascinated by brands.
Who’s behind the programme?
This is a unique collaboration between senior brand
professionals and business experts at the University of East
Anglia (UEA). The course is led by Robert Jones, author
of The Big Idea (Profile Books, 2008) and head of new
thinking at Wolff Olins, the firm behind Orange, Tate, GE
and Unilever. Robert works closely with a teaching team
from the highly innovative Norwich Business School at UEA.
Other participants include AMV.BBDO, Britain’s biggest
advertising agency; the global insurance company Aviva;
the development organisation Oxfam; and Interbrand, the
brand consultancy.
What will I achieve?
Everything you need to build a hugely rewarding career in
branding. Critical concepts, tools and techniques. Real-life
experience. Creative projects. A network of branding experts,
including some of the most distinguished professionals in
Britain. Ideas, inspiration and self-confidence.
What kinds of learning will I do?
You’ll get seven taught modules, all involving project work
and class discussions, and many with guest lecturers.
One groundbreaking module looks at the role of brands in
society, with experts from across UEA in economics, culture,
politics, international development and climate change.
You’ll carry out a real-life branding project for a client –
anything from a drinks business to a media start-up to a
heritage charity. You’ll do your own new thinking, backed
up by research, in a dissertation. You’ll get visits to the
people behind world brands like Aviva and Adnams.
You’ll be helped to build your own personal brand for the
career marketplace. And many students get the chance
of work experience at a big brand, in a top branding
consultancy, or at a leading ad agency.
And, most excitingly of all, you’ll get a personal mentor who’s
a senior branding professional – for example, the chairman
of Wolff Olins, the chief executive of AMV.BBDO or the sales
and marketing director of Faber & Faber.
What do our students go on to do?
The programme has an amazing track record for kick-starting
careers in branding. Graduates are now working at global
brand consultancies and advertising agencies in London,
the middle east and the far east.
5. What qualifications do I need?
You’ll need a 2:1 degree or international equivalent, and
some knowledge of marketing – either as part of your
degree, or through work experience. And you must speak
and write excellent English. You’ll find full details on our
website www.business.uea.ac.uk. If you’re not sure whether
you qualify, talk to us anyway – convince us that you’re
a future brand leader.
How do I apply?
Start by emailing brandleadership@uea.ac.uk, or by calling
us on +44 (0)1603 591892. We’ll tell you more about the
course, and give you a chance to talk directly to Robert
Jones, the professional course director. We’ll then guide
you through the application process, which includes writing
a piece on why you want to be a brand leader, and may
include an interview. Places are strictly limited, so do get
in touch now.
You can also apply online via www.business.uea.ac.uk
Useful links
www.business.uea.ac.uk
www.wolffolins.com
www.uea.ac.uk
Find us at www.facebook.com/NorwichBSchool
Watch us on www.youtube.com/UEABrandleadership
MSc Brand Leadership
One year, full time at UEA in Norwich
Starts September
Modules
Brand now
Brands and strategy
Brands in action
Innovation and organisational transformation
Brands, society and culture
Consumer brand behaviour
Understanding research for brand leadership
Dissertation
Plus
Work experience (optional)
Brand me
Mentoring
Visits and events
Fee
Details of fees and scholarships online
Entry requirements
2:1 university degree or international equivalent.
Either a degree in business or economics, OR
a degree with at least 25% of overall assessment in
business, management or economics, OR a good degree
and three years’ experience in marketing or strategy.
IELTS 7.0 overall, with no component below 6.5, or
TOEFL: Internet-based score of 100 overall (minimum 21
in listening and writing; 22 in reading; and 23 in speaking
component). Full details of entry requirements online.
If you’re not sure whether you qualify, talk to us anyway.
8. Norwich Business School
Norwich Research Park
University of East Anglia
Norwich
UK
NR4 7TJ
Tel: +44 (0)1603 591892
Email: brandleadership@uea.ac.uk
www.business.uea.ac.uk
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