This was a research heavy project in which I compared two barber shops in CA and developed a niche target market for a new shop. I researched Lather One in Fullerton and Elite Barbers in Brea. Research included professional interviews, client interviews, and industry and market research.
Based on my research, I developed a comprehensive written report totaling 42 pages. It included a detailed comparison of the two shops and a plan to successfully market a new barber shop to a different niche market by better identifying and satisfying customers' needs.