This business development plan is for a sole proprietorship hair dressing salon located in Maitidevi, Kathmandu. The salon offers services like hair cutting, coloring, treatment and beauty services. It aims to provide excellent customer service and quality products at affordable prices. The plan outlines the capital structure, products/services, pricing, marketing strategies, and SWOT analysis. Financial projections show increasing sales and profits over 5 years with strong financial ratios and a short payback period.

1. 1
A business development plan on:
Presenter:
Ramesh Aryal

2. Background
2
 Cash cow business
 Needs small investment
 Labor intensive

3. Business profile
3
 Sole proprietorship business
 Location: Maitidevi
 Capital Structure
Particulars Weight Amount
(Rs)
Owners’ 60% 165,960
Equity
Debt 40% 110640
Total 100% 276600

4. 4
 Mission: provide excellent service to the
customers
 Vision: reputed hair dressing saloon in
Kathmandu
 Keys to success:
• Prime location
• Highly trained and friendly hair dressers
• Free counseling service
• Quality service at most affordable price
• Guaranteeing our products

5. Products and Services
5
1. Hair treatment
2. Beauty and massage
3. Sale of beauty related products

6. 6
Services Offered Rate Services Offered Rate
Hair Cutting 60 Facial (Special) 700
Shaving 40 Face Wash 130
Shaving (Special) 70 Face Bleach 400
Hair Cutting (By Machine) 70 Hair Straight 2000
Hair Coloring (Black) 250 Hair Iron 300
Hair Coloring (Black with 350 Hair Treatment 400
Ginur)
Hair Shampoo 60 Hair Highlight 450
Hair Dry 75 Massage 150
Hair Coloring (Red) 300 Threading 400
Facial (Simple) 500 Rager 100

7. SWOT Analysis
7
Strengths:
 Most accessible location of salon
 Friendly and well trained beauticians
 Free counseling and consultation service
 Offers a wide range of hair and beauty products
 Excellent customer service

8. 8
Weakness:
 Limited to male customers only
 Have no massage and spa facilities
 Limited Brands of hair and beauty products

9. 9
Opportunities:
 New hair styles and fashion entering among
the youths
 People becoming more conscious about hair
style
 Opportunity to grow differently as branding
 Change in the life style of people
 Imitation from celebrities

10. 10
Threats
 Intense competition
 Beauty parlors exercising the work of barber.
 Political instability and strikes
 Invention and exercise of hair cutting tools to
be used at home

11. Marketing Strategies
11
 Market segmentation
• Gender
• Age group
• Income level
 Target Market
• Male of age group 16 and above
• People who want to look stylish
• High and upper middle class people
• People updating with the fashion

12. Positioning
12

13. Marketing Mix
13
Product price
promotion place

14. 14
Financial
Highlights

15. Sales Vs Profit
15

16. Financial Ratios
16
Current Ratio 166.54 299.38 455.14 598.7 741.04
Quick ratio 156.54 289.38 445.14 588.7 731.04
Assets Turnover Ratio 2.7 1.95 1.39 1.09 0.93
Debt Ratio 0.11 0 - - -
Interest Coverage Ratio 40.45 114 - - -
ROA 0.82 0.64 0.46 0.36 0.31
ROE 0.93 0.62 0.45 0.35 0.3

17. 17
 Payback Period: 0.567 years
 Net Present Value: NPR 1,342,497.36
 Internal rate of return IRR: 185.013%.

18. 18
Thank you