Scott Penberty, CTO of Heavy.com presents at AWS Start-Up Event - NYC about using AWS for their website and ad platform.

1. The Pragmatic Cloud: IT Consolidation in the age of Cloud Computing Scott Penberthy CTO Heavy & HuskyMedia

2. video plays and is wrapped by the husky video-skin.

4. One approach (Variable revenue) – (High fixed cost) (Variable revenue) – (Lower, variable cost)

5. Value The business stack Attack root cause with greatest impact

6. M Core Metrics Risk v. Reward Projects Issues, tasks Management by objective Process metrics drive strategy, projects, tasks Process

7. Product Management Engineering Operations CEO Agile Development Start at the top, gain buy-in Process

9. Small is better Achieve continuous, small wins. Don’t be a hero. MySQL on EBS EC2 Code Deployment Migrate video to S3 Process Information Applications Infrastructure

11. Serving videos from S3 Dramatic results. Lots of drama. Infrastructure

12. Akamai Speed! Old Modem Speed. S3 as a CDN? Not so fast. Throughput is highly variable. Infrastructure

13. Rewrite Bloody Sunday 7/20/08 ? S3 went down for a few hours. One rewrite, we’re up! Infrastructure

14. Deliver results We cut 90% of our storage bill, 60% total of hosting Infrastructure

15. [email_address] Want to chat? We’d be delighted to share what we’ve learned

17. pre-EBS S3 us-east-1a us-east-1b us-east-1c Master DB Master Candidate DB Slave Candidate DB Monitoring Server Snapshot Slave DB Information

18. post-EBS S3 us-east-1a us-east-1b us-east-1c Master DB Monitoring Server Master Candidate DB Information

20. [email_address] Want to chat? We’d be delighted to share what we’ve learned