Presented February 21, 2013 at the Frederick New Media and Technology conference (#FredNMT).

1. Modern Media
Relations
Amanda & Zeke Changuris
Frederick New Media & Technology Conference
February 21, 2013

2. Getting the Media’s Attention
• Know a great story when you see it.
• Compelling characters
• Interesting circumstances
• Fascinating visuals

3. Getting the Media’s Attention
• THINK.
• Which medium is best suited to tell the story?
• Who is most likely to run with the idea?
• If you have control over when the story happens,
choose a traditionally slow day of the week.

4. Getting the Media’s Attention
• Be judicious in your use of press releases.
• Send your release about five days in
advance.

5. Getting the Media’s Attention
• Know what to do when it’s NOT a great
story.
• Facebook
• Twitter
• YouTube
• Blog

6. Getting the Media’s Attention
• Write a great press release.
• Use human language
• Again, keep your target in mind
• Get to the point
• Provide quotes
• Include information on who’s available for an interview
• For events, make sure those details stand out

7. Attention: Secured. Now What?
• Think like a reporter.
• Interviews?
• Visuals?

8. Attention: Secured. Now What?
• Think like a reporter.
• Interviews?
• Visuals?
• Special access?
• Technical requirements?

9. Attention: Secured. Now What?
• Coach your interview subjects.
• A mock interview can calm nerves
• Identify key points/messages
• No “no comment”
• Don’t make it up as you go
• “Off the record” means nothing
• Expect some silence and resist filling it

10. Media Day
Photo Courtesy: liveapartmentfire.com
• Be on time.
• Remember parking.
• Don’t go off-topic.

11. Media Day
• Be clear about the rules.

12. The After Party
• Be available.
• Stay in touch.

13. The After Party

14. Happily Ever After
• It’s a relationship.
• Do your part. It’s all you can do.

15. Modern Media Relations
• Questions?
@AmandaChanguris
@ZekeChanguris